Radio daily (Feb-Mar 1937)

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Tuesday, March 23, 1937 RADIO DAILY: 5 "VCFL to Work Out New Commercial Plan Chicago — WCFL. catering mostly to some 400.000 interested in labor developments, etc.. will work out a new commercial attack, according to Maynard Marquardt. newly made general manager. Hitherto identified as the official ether organ of a vast following. WCFL has not taken advantage of its possibilities, but in the future plans to come out with more showmanship and stress its particular audience market. Outlet is affiliated with NBC and carries many musical features of this network. No drastic alteration of its labor policy, is contemplated, however. New KXBY Features Kansas City KXBY has closed a contract with Consolidated Drug Co. for a 30-minute early morning program to run 52 weeks. The show is a five-piece hillbilly unit. Squire Perkins and His Mule Skinners. The same station has added several new features among which is a 7:30 to 8:30 a.m. participating show. "Early Editions." which features, besides Associated Transcription Service music, U.P. news every five minutes and weather and temperature reports. KXBY's other new morning feature is the daily "Social Calendar" in which Elaine Deane. a newcomer to the staff from Minneapolis, announces the lineup of i0k local society news and announcements. Miss Deane also, with the assistance of Dot Chacquette, airs this station's women's news broadcast at 3: 15 every afternoon. ANNOUNCERS GRAHAM McNAMEE. NBC announcer, has been signed by Chevrolet for the announcing job on the new "Rubinoff and His Musical Moments Revue" recordings now being made by WBS. Contract runs for 26 disks. CLINTON PRICE, for the past year at KID. Idaho Falls, has joined the announcing staff of KLO, Ogden, Utah. ABBOTT TESSMAN, NBC staff member, was selected as the best announcer in San Francisco and the Bay area by a board of nine judges including radio editors. Gold trophies were awarded Tessman and NBC. JOHN CARPENTER, formerly at KHQ and KGA. Spokane, is now on the staff of KOIN. Portland, Ore., and is emceeing the revamped Variety Matinee. GEORGE THOMAS, 17-year-old announcer at WHAT, Philadelphia, is a collector of swing records. He has over 300 now. DICK CAMPBELL, once at KGNO, Dodge City, is now making a name for himself at KFBI, Salina, Kas. GENE SHUMATE and DALE MORGAN. Iowa Network announcers, will broadcast the awarding of the state girls' basketball trophy at Guthrie Center, la., to the winning team of that city. Broadcasting of the tournament games resulted in capacity crowds at every performance. STATIONS CT IHCI It A Highlights in the Development of Outstanding U. S. Radio Stations: No. 13 of a Series UJCHS Charleston, W.Va. 1000 Watts Day, 500 Watts Night— 580 K.C. joHn a. Kcnncov mortimer c. natters Pres.-Gen. fllgr. Station Director MCHOLflS PAGLIARA, Program Director W CHS was established in 1927, and from that date until November, 1936, it existed as a strictly local station, without network affiliation, without transcribed library service, without constructive locally originated sustaining talent programs, depending almost solely for its program material on victrola records. In November, 1936, the station was bought by interests headed by John A. Kennedy, and began a development which during the last three months has been record-breaking. As its first step of development, WCHS secured an entire auditorium building for its own use for offices and studios, moving from its former small quarters. In its new auditorium WCHS has what is believed to be the largest studio in the world, with a capacity of 5,000 people. Three other modern, acoustically perfect studios were built to take care of programs which would not have a studio audience but which would be ample in size to take care of any musical or choral group. Kennedy then formed the West Virginia Network, which is composed of WCHS, as the key station, with Kennedy's WPAR, Parkersburg, and WBLK, Clarksburg, constituting the other members of this network. WCHS became affiliated with CBS on Feb. 13, as did one of the other stations on the West Virginia Network, WPAR. During February, 1937, Odes Robinson, former chief enigneer of WIRE, was made chief engineer of WCHS and the West Virginia Network. Robinson immediately began improvements necessary to make WCHS more efficient on its frequency of 580 kilocycles, and make it a high fidelity station. WCHS on March 1 began the UP News Service and also subscribed to the Associated Transcription Library. Local citizens and advertisers have been quick to realize the importance of the change made in WCHS and got together under the leadership of the Chamber of Commerce, the Rotary and Kiwanis Clubs, and purchased double truck advertisements from both Charleston newspapers complimenting Kennedy on his courage and vision, and the outstanding developments made by WCHS. WCHS now broadcasts, besides the Columbia Network Shows, programs of its own origination, many of which are sent to the West Virginia Network. These programs are under the direction of Nicholas Pagliara, former program director of WHEC, Rochester. Pagliara is ably assisted by D. Clete Lochner, also of WHEC, Rochester, whose main work is the production of outstanding dramatic presentations such as the history of West Virginia dramatized, and a State Troopers' Dramatization, which programs are being broadcast to the West Virginia Network. Among the outstanding programs which draw audiences of thousands, who cheerfully pay 25 cents each to see the broadcast, is the one-hour Old Farm Hour, broadcast from the 5.000-capacity new studio. In its primary area, WCHS serves 625,000 persons, and almost a million in its primary and secondary areas. Promotions. Additions Are Announced by KLO Ogden Utah— Merrill Bunnell, formerly promotion manager, has been named advertising manager of KLO. He succeeds L. F. Haller, advertising manager for the past two years, who resigned to re-enter the newspaper field. Bunnell has appointed William Skaggs to the KLO advertising staff. Skaggs previously had held the position of advertising manager of Wright's Department Store in Ogden. Russell Thorsen, for almost two years a member of the KLO announcing staff, has been appointed production manager. He replaces Jean Sevillier, who resigned because of ill health. Thorsen has held announcing posts at KGA, Spokane, and KGVO, Missoula, Ma. For a number of years he played, directed and produced stock in the mid-west. New Biz at KTSM El Paso — New accounts just started and starting soon at KTSM include Griffin Cleaners, Peterson Lumber & Paint Co., Hall's Clothing, White House Basement Shoe Department. Consumers Ice Co., El Paso Typograhical Union, and others. KVSO Affiliation Salute Ardmore, Okla.— KVSO will celebrate affiliation with the Mutual Broadcasting System and the new Oklahoma Network on April 1, with a broadcast of all night local programs from a downtown auditorium in Ardmore. Night commercial programs and other studio features will be aired from the auditorium before a live audience. City officials and civic leaders will take part, according to plans of Albert Riesen, KVSO manager. NEW PROGRAMS -IDEA/ Rousing Early A. M. Interest WFMD, Frederick, Md., is arousing the interest of listeners in its 6:30-9 a.m. entertainment, "Good Ship Rise and Shine," conducted by Captain John (John Newhouse, announcer) , through the medium of three features. One is an imaginary visit paid to towns and cities making a request for it, another is the playing of request musical selections, and the third is a "Birthday Hour." Alertness Tests Challenging the intelligence of their dialers, KSFO, San Francisco, brings forth a program in which the listeners must supply the name of the person dramatized in the show. With a cast of U. S. students dra matizing clues to the identity of a famous person, the program is intended to bring in written answers to the name of the person selected for portrayal in each broadcast. Subtle commercials will be edged in. Traffic Safety Series WHB, Kansas City Mutual network outlet, institutes a new traffic safety program this week to be known as "The Man at the Wheel." The feature will go on the air for 15 minutes in an afternoon spot and will present Bob Weir and Barney Mahoney, police department traffic officers, as they question motorists on safety rules. A line will be run from WHB's Journal-Post studios to a nearby busy traffic intersection, and Norvell Slater, staff announcer will officiate. Debnam Auditioned "Deb" Debnam, news commentator of WTAR, Norfolk. Va.. auditioned at both the NBC and Columbia networks over the weekend. He's gone back to Norfolk to await reports. GUESTING MIRIAM HOPKINS, on Hit Parade, March 27 (CBS. 10 p.m.). LANNY ROSS, on Hit Parade April 17 (CBS. 10 p.m.). FRANCES FARMER, on Hit Parade, April 24 (CBS, 10 p.m.) CLYDE PANGBORN, on Charlie Martin's "Thrill of the Week," tomorrow (NBC-Red, 8 p.m.). KIRSTEN FLAGSTAD. Metropolitan soprano, on General Motors April 4 (NBC-Blue, 8-9 p.m.). NEILA GOODELLE. on the Ed Wynn show, April 24 (NBC-Blue. 8 p.m.). GLORIA SWANSON. interviewed on the WHN Movie Club next Friday by Radie Harris. 8-9 p.m. Guy Lombardo says CARELESSLY is the best song in years! Norman Ellis Music Pub. 113 West 57th St. New York City