Radio daily (Feb-Mar 1937)

VOL. 1. NO. 31 NEW YORK, WEDNESDAY. MARCH 24. 1937 FIVE CENTS WLW's Web a Reality STATE RADIO CONTROL ASKED IN GEORGIA BILL Atlanta — A bill calling for a state radio commission and acquisition of WGST by the state has been introduced in the General Assembly. WGST is now owned by the Georgia School of Technology and leased out commercially. Lease has several years to run, but would be automatically cancelled if the bill passes. The commission would consist of the Governor, the president of Georgia Tech, the president of the Senate, the speaker of the House and (Continued on Pane 8) Agfa Test Campaign On Boston Stations Agfa-Ansco Corp., Binghamton (cameras), through Young & Rubicam Inc., New York, will start a test campaign on WBZ-WBZA, Boston, in June. Sponsor will use "Musical Clock," a participation program, six days weekly. Spring Business Boom At WPTF, Raleigh. N. C. Raleigh, N. C. — Spring is bringing a load of new business to WPTF. Recent business closed includes Blackwood's, Inc., adding "Monroe Brothers" thrice-weekly to their "Swingbillies"; General Electric Supply, using Kingham Scott at the organ thrice weekly; N. C. Fisheries, three programs a week; T. H. Briggs & Sons, thrice weekly dramatic feature starting April 1; Lewis Sporting Goods Co., five quarter-hours weekly; Boylan-Pearce, Inc., "Hollywood Room Recipes" twice weekly; Gould-Morris, extension of program (Continued on Page 8) Re-enacting Game Knoxville — Re-enactment of the outstanding football game of the Southeastern Conference played last year, the Tennessee-Duke game, is scheduled over WROL at 8:35 tonight, sponsored by J. S. Hall's Sons. A movie of the game will be flashed on the screen in the studios and Allen Stout will again describe the contest. Said to be first broadcast of Its kind. All-Nighter Clicks An experimental program from 12:30 a.m. to 7 a.m., tried Monday by WVFW, Brooklyn, brought instant and generous response. Frank Daniels announced the entire broadcast. Phone calls and wires came from many eastern states, and a Frank Daniels Fan Club started by a Brooklyn fan boasted 242 members in three hours, according to Anne Dimin, WVFW program director. Wf LA AND WSUN SEEK SEPARATE OPERATION Clearwater, Fla. — WFLA-WSUN, operating jointly, have made a formal application to the FCC for a modification of license requesting that the license of the two stations be severed in order to form separate stations under the call letters of WFLA and WSUN, respectively. Under terms of application, stations will (Continued on Pope SI Tom Lewis, Bob Welch Join Young & Rubicam Tom Lewis, former WTAM production staff, and Robert Welch are the two newest additions to the Young & Rubicam radio staff, which in the past four years has increased from the original dozen to 70 now employed. Tieup with WHN Definitely Includes WFIL and KQV — Commercials and Sustainings from WLW Monday FLEISClANN PLANS NEW NETWORK SHOW Standard Brands, Inc., for Fleischmann Yeast, is contemplating a network show to make its debut soon. Product has not been advertised on a national network since last October when the "Vallee Variety Hour" program changed its plug to Royal Gelatin. While the agency, J. Walter Thompson, would not confirm the report, program will go NBC. Additions and Shifts In KIRO's Personnel Seattle— Coincident with announcement that it will augment its power and become the local CBS outlet this fall, KIRO has made several additions to personnel and some shifts. Gene Baker, formerly with KOINKALE and other Portland stations, has become program manager. Jim Hatfield, with KIRO for 18 months, is now chief engineer. Henry Norton, formerly at KTAR, Phoenix, joined the continuity staff. Erection of a new studio and a jump to 5 kw. are included in the new plans for KIRO. Re -sale of Station Licenses Is Attacked at House Hearing Program Details Set On Final Ford Shows Guest stars and program details have been set for the final three broadcasts of the Ford Sunday Evening Hours of the present season. On May 30, Bidu Sayao, soprano, will appear. June 6 has Mischa Levitzki, pianist as guest and on June 13 Josephine Antoine, soprano, will close series. Broadcasts are aired 9-10 p.m. over CBS net. Programs will resume for the 1937-38 series Sept. 12. Eu(Continued on Page 8) By GEORGE W. MEHRTENS RADIO DAILY Staff Correspondent Washington — Taking issue primarily with alleged monopoly existing in the radio industry and so-called trafficking in licenses, Congressman Richard B. Wigglesworth (Rep., Mass.) yesterday appeared before the House Committee on Rules, supporting the resolution introduced by Congressman Connery for an investigation of the industry. Referring to two radio acts now in force, Wigglesworth declared they definitely tried to eliminate private (.Continued on Page 3) By M. H. SHAPIRO Associate Editor, THE RADIO (DAILY Traffic representatives of WLW, WHN, WFIL and KQV, of Cincinnati, New York, Philadelphia and Pittsburgh, respectively, are engaged in clearing time, switching sustainings, moving shows up and down in order to get ready by next Monday unobstructed operation of a new network, tentatively called "the WLW wire." Work is being carried on in this city with all possible speed, and on Monday both sustainings and commercials will flow from the 500,000 watter in Cincinnati. This places WHN in an unexpectedly strong spot — as key station here of a chain with the most powerful outlet in the world on the other end. Commercials set are more or less tentative right now but will be definitely arranged by the end of this week. Contrary to general impression, WLW will be more on the sending than the receiving end, since it has one of the largest production staffs in the country and needs further outlet for its shows. WLW also does the recording of the Macfadden (Continued on Page 3) Jesse Butcher Joins NBC Operations Dept. Jesse Butcher of Bruce ChapmanJesse Butcher, Inc., has resigned to join the station relations staff of NBC. Bruce Chapman will carry on the radio production firm. Butcher will serve as a station relations representative under Reginald M. Brophy, manager. Havana Confab Ends Havana (By Cable) — North American Radio Conference ended Its week of parleying here yesterday, with no eventful developments. Problems of friction In broadcasting frequencies were taken up, and the discussions Initiated will receive further consideration by the delegates from the United States, Canada, Mexico and Cuba.