Radio daily (Feb-Mar 1937)

8 RADIO DAILY Wednesday, March 24, 1937 WFLA AND WSUN SEEK SEPARATE OPERATION (Continued from Page 1) operate on specified hour schedule, WFLA being heard unlimited Monday, Wednesday and Friday, share time with WSUN Sunday. WSUN will operate on unlimited time basis Tuesday, Thursday and Saturday, sharing time Sunday. At present, the stations are members of the NBC Southeastern group. Program Details Set On Final Ford Shows (Continued from Pa(/e 1) gene Ormandy has been selected to conduct final eight programs this year. N. W. Ayer & Son is the agency. WRC-WMAL Promotions Promotions in the engineering staff of WRC-WMAL, Washington include R. L. Terrell to senior control engineer, succeeding D. H. Cooper, who becomes operating supervisor. D. A. Ullman has been advanced to junior control supervisor. J. A. Bissell formerly with NBC and WOR, has been added to the staff. George Vandell loins BBD&O George Vandell, formerly with WHN and WMCA. has joined the production department of Batten, Barton, Durstine & Csborn's New York office. Vandell. who has also written for the NBC "Grand Hotel" series and other programs, will handle both continuity and production in his new position. Boissevain in Night Spot Eugene Boissevain, who for several weeks has had an NBC morning spot, goes on the air over the NBCRed Thursday evenings, 7:45-8, in a program called "Millstones and Milestones," starting this week. New Show for Horlick Harry Horlick, A. & P. Gypsies maestro, who boasts he's been on the air longer than any other ork leader, will be featured in a new commercial in seven or eight weeks. The show will be of the variety order. Swanecamp Joins NBC R. J. Swanecamp, formerly with Grantland Rice Sportlights (Shorts) has joined the NBC engineering staff as a studio engineer. R. R. Davis of the same staff has been transferred from the field to television. ONE MINUTE INTERVIEW E. P. H. JAMES "Broadcast advertising is like a solo, played on one instrument. Broadcast merchandising is like an orchestral selection in which all of the instruments of advertising are used and in which broadcasting carries the theme, or melody." dteJ-CauhtUf Chat CHARLES LA TORRE, actor of many parts and talents, is a new member of the already excellent "Follow the Moon" cast headed by Elsie Hitz and Nick Dawson, heard at 4:30 p.m. daily over the NBC-Red network. The Woodburysponsored serial is approaching its 60th episode and going stronger than ever. Billy Glason's complete cast for the Sunday 2 p.m. variety show on WMCA now includes Howard Doyle, announcer and straight man; Carl Fenton and his music; Lillian Barnett, blues; Wilson Lang, ballads; Dick Porter, swing and piano; Paula Smith, disturbances; Stubby Kay, characters, and Glason himself as m. c. Bob Harris, program director of WARD, Brooklyn, is building up quite a following with his "Fistic Parade" broadcast on Tuesdays at 4:30 p.m. Noted boxing performers and others already interviewed include Kid Chocolate, Abe Simon, Mike Belloise, Harry Balsamo, Bernie Friedkin and the champ runner Joe McCluskey. Nat Berg, newspaper columnist, assists Harris. Among listeners are many school kids, who send in questions to be answered on the program. Norman H. Warenbud, formerly freelance announcer on metropolitan stations, has joined the staff of WLTH, Brooklyn, as Special Features Director. He ivill also handle part tune announcing for the station. N. N. Davidson has been taken from the production department at radio station KLZ, Denver, and made publicity director. Sedley Brown will be 50 years old on March 27 and a week later his "Husbands and Wives" program, heard on WJZ Tuesday nights, will be two years old. The committee for the Professional Music Men's Benefit announces that radio will have distinguished representation at this year's benefit, to be staged April 11 at the Alvin Theater. Milton Berle, Sunday night WABC comedian, now making "New Faces of 1937" for RKO, a musical with radio personalities, will probably be signed by Mervyn Leroy for the lead in Warner's "The Crooner." Berle's scripter, Irving Brechman, has already been hired to write the dialogue. Andy Devine and orchestra leader Phil Harris will rejoin the Jack Benny cast as they welcome the comedian back to Hollywood during the Easter program with Mary Livingstone, Kenny Baker and Don Wil son over the NBC-Red network on Sunday. Bill Morrow and Ed Beloin, Jack Benny's scripters, have an agreement with the comedian whereby they get a bonus everytime he wins a popularity poll. The latest top honors came through a survey conducted by WTMJ in Milwaukee, and Morrow and Beloin got their extra dividend this week. Governor Hoey of North Carolina will talk over the air Saturday evening at 7:30 on the accomplishments of the legislative session. The program will be keyed to WDNC, Durham, and a statewide net by WPTF, Raleigh. Irving Reis, who authored the dramatic fantasy presented over CBS last Sunday at 7 p.m. by the Columbia Workshop, has been receiving numerous congratulations on his excellent writing job. "The WFMD Barn Dance of the Air," presented from the stage of historic Winchester Hall, Frederick, Md., and emceed by John Newhouse since its inception over a year ago, draws talent from as far as 92 miles around, rain or shine. It is one of the outstanding eastern shows for rural audiences. Dr. George Wood Clapp's "The Dentist Says" broadcasts on WMCAIntercity are now used regularly by more than 6.000 school classes as part of their school health education ?rork. Schools unable to bring the broadcasts in on radio receivers get transcriptions of the programs each week for use in the classrooms. Dr. Roger Conant. back in Philadelphia after a tour of European zoos, has resumed his "Let's Visit the Zoo" chats over KYW. "Em" Westmore of the famous Hollywood group of makeup artists on Monday began a weekly beauty hint series called "Hollywood in Person" over the NBC-Red Pacific Coast network. KGW. Portland, and KOMO, Seattle, joined the network for this program. KPO, KFI and KHQ are the others. Jack Johnstone, author and director of the former Buck Rogers scripts, has prepared a new series of script shows, "Deep Universe," and is approaching advertisers with idea. Harry Butcher of the CBS Washington contingent is nursing a bad case of flu in Florida. "The O'Neills," NBC drama of family life, has just been signed to make records in album form. Each album will contain twelve waxings depicting an entire episode. STATE RADIO CONTROL ASKED IN GEORGIA BILL (Continued from Page 1) three citizens named by the governor. Stations acquired by the state would be operated direct or leased out. Measure also requires giving air time to a certain number of public service programs. WGST, CBS Atlanta affiliate, is now under lease to Southern Broadcasting Co., in which Sam Pickard, former CBS vice-president in charge of station relations, owns controlling interest. It is with this company that CBS has its contract. It is claimed by the State of Georgia that WGST was leased to Pickard without the permission of the state legislature which is contrary to the law. To date CBS has not taken any sides in the question but it is understood that whatever the outcome of the current snarl CBS will have the Atlanta outlet as an affiliate. The v/hole question may wind up in the courts. Spring Business Boom At WPTF. Raleigh. N. C. (Continued from Ptuje 1) to thrice weekly quarter-hour; Nehi. "Jack Dempsey" disks, and Chevrolet's "Musical Moments" twice weekly. B. C. also is seeking an original idea to add to its nightly Sports Review. INS Service for WFOR Hattiesburg, Miss. — Several news broadcasts a day, together with interruptions for hot flashes and bulletins, have been inaugurated by WFOR here, using International News Service. Craig to Coast for Talent Walter Craig, producer of both the Rubinoff-Chevrolet program on CBS and the WBS disks, will leave for Hollywood on April 1 to line up guest artists and an announcer for the CBS program which will originate from the movie center beginning April 18. Licensed radio sets in Australia now total nearly 888.000. an increase of 117,000 in the past year.