Radio daily (Feb-Mar 1937)

2 RADIO DAILY Thursday. March 25, 1937 Vol. 1, No. 32 Thurs., Mar. 25, 1937 Price 5 Cts. JOHN W. ALICOATE : : : Publisher DON CARLE GILLETTE : : : Editor MARVIN KIRSCH : : Business Manager Published daily except Saturdays, Sundays and Holidays at 1501 Broadway, New York, N. Y., by Radio Daily Corp. J. W. Alicoate, President and Publisher; Donald M. Mersereau, Treasurer and General Manager; Chester B. Bahn, Vice-President; Charles A. Alicoate, Secretary; M. H. Shapiro, Associate Editor; John B. English, Advertising Manager. Terms (Post free) United States outside of Greater New York, one year, $5; foreign, year, $10. Subscriber should remit with order. Address all communications to RADIO DAILY, 1501 Broadway, New York, N. Y. Phone Wisconsin 7-6336, 7-6337, 7-6338, 7-6339. Cable address: Filmday, New York. Hollywood, Calif.— Ralph VVilk and Verne Bailey, 6425 Hollywood Blvd. Phone Granite 6607. Copyright, 1937, by Radio Daily Corp. AH rights reserved. FINANCIAL (Wednesday, Mar. 24) NEW YORK STOCK MARKET High Low Close Am. Tel. Cr Tel 170'/2 169'/4 170% Crosley Radio 23% 23% 23% Gen. Electric 57% 55% 573/8 North American . . . . 27% 27'/2 27% RCA Common 11% 11% 11% RCA First Pfd 77 77 77 RCA $5 Pfd. B (90 Bid) Stewart Warner ... 19% 19 19% Zenith Radio 34% 34 34% NEW YORK CURB EXCHANGE Hazeltine Corp Majestic 4 4 4 Nat. Union Radio. .. . 3% 3% 3% OVER THE COUNTER Bid CBS A 60 CBS B 593/4 Stromberg Carlson 15% Chg. Net % + 2 + % — % % + % + % Asked 62 613/4 16% "Our Gal" Replacing "Rich Man's Darling" Affiliated Products on March 29 will put a new show into the 12:45-1 p.m., period on CBS entitled "Our Gal, Sunday." Program is replacing the current "Rich Man's Darling." Product plugs will be changed on the same date. Anacin will get the credit on Mondays, Tuesdays, Wednesdays, with Old English Floor Wax the remaining two days. Blackett-Sample-Hummert, Inc., has the account. Sick List Ed Samis, head of Columbia's magazine department, is on the sick list. Bob Allen, vocalist with the Hal Kemp orchestra, broke a rib playing squash and expects to be on the sick list for about a week. MOTION PICTURE LIGHTING AND EQUIPMENT CORP. WE FURNISH Electrical Lighting Equipment of Any Kind FOR RADIO STATIONS 244-250 WEST 49th STREET New York City Tel. CHic. 4-2074 4 Governors in CBS Court Talk Hookup Studios of CBS stations WWL, New Orleans, WSFA, Montgomery, and WGST, Atlanta, will be used in a discussion by four Governors on the supreme court issue. Program, airing next Saturday over coast-to-coast CBS net 10:45-11:15 p.m., will feature addresses by Governors Leche of Louisiana, Graves of Alabama, Rivers of Georgia, and Johnson of South Carolina. Warns on Launching Television Too Soon Washington Bureau of THE RADIO DAILV Washington — To put television on a commercial basis too soon may mean standardization which might retard development, and to standardize at all may mean to deliver television into the hands of monopoly controlling patents essential to meet specified standards, declared Commissioner Irvin Stewart, vice-chairman of the FCC, in an address yesterday before Duke University. The major problem in connection with the new art, Stewart said, was of frequencies. Those television transmission systems which have been best developed up to the present, require enormous bands of frequencies, he declared. Stewart pointed out that while television stations could be duplicated on the same frequency at fairly close intervals, a total television band width of tremendous proportions appears to be indicated. The FCC must determine how much space can be allotted to television in the light of needed frequencies for other services. "Television may be glamorous to others; to the Commission it still is a series of problems", Stewart said. KVOD Adds to Staff Denver — KVOD has added Joe Weston to its news staff and Jay Daniels to its announcing personnel. Weston has a background of six years in newspaper work and is a graduate of Cornell. Daniels, a Tulane graduate, has been an actor for three seasons at Denver's University Civic Theater. Woman's Expo, on WOR The 16th Annual Women's National Exposition of Arts & Industries at the Grand Central Palace on Monday will be aired by WOR-Mutual exclusively, 11:45-12 noon, from the "Little House." Nancy McClelland, chairman of the group of decorators who designed the "Little House," will preside. Philly Orchestra Tour Philadelphia— The Philadelphia Orchestra leaves next month for another nation-wide concert tour under RCA sponsorship. Weekly broadcast series will continue from the cities en route. It is expected that Norris West, who announces the series from the local point, will accompany the orchestra on its tour. WCAE Show Returns Pittsburgh — "The Merry-goRound" has returned to WCAE with a sponsor. Cast includes Harold Goldstein, Dave Olsen, Stephanie Diamond, Earl Truxell's orchestra and Carl Dozer, announcer. Sunday Sports Series Attracts WWJ Fans Detroit — Sunday evening sports interviews produced over WWJ, Detroit News station, have built up quite a following by their high level of big name interest. Among the nationally famous people who have appeared on this series are Joe Louis, Gar Good, Mickey Cochrane, Dutch Clark, Jack Kearns, Harry Kipke, Larry Aurie, and many others. WWJ's sales manager, Harry Bannister, who is a super-fan, writes the show, and, because of his wide acquaintanceship with the sports world, he is able to inject into the scripts a spontaneity of question and answer, and an easy flow of idiom. Bill Kennedy, WWJ staff announcer, acts as host on the program, and does the interviewing. Webster-Eisenlohr Cigar Co. is the sponsor. WIL Heavy on Sports St. Louis — Sportscasting is coming in for plenty of play over WIL. Neil Norman and Bill Durney are kept on the jump, morning, noon and night, bringing word pictures direct from the scene of action on all the sporting events that command any attention in St. Louis and vicinity During the past few months they have presented their "Sports Parade Broadcast" from all of the major Arenas and Stadiums in the city. Included in these thousands of broadcasts have been word-pictures of football, basketball, hockey, soccer, track meets, midget auto races, swimming meets, tennis matches, six-day bike racing, roller derby, ice-carnivals and even rodeo events and log-rolling contests. WOV Naturalization Series With the broadcast that started Tuesday at 4:30 p.m., WOV is presenting a weekly Tuesday and Thursday dramatization in Italian of the elements of naturalization and citizenship. The series is part of the WPA Adult Education Program and features a cast of professional actors. May Increase Nesbitt Time Because of big listener response to John Nesbitt's "Passing Parade" now heard on WEAF Monday and Tuesday evenings, Nesbitt may be spotted on a Monday through Friday schedule. Form Youngstown Corp. Youngstown — Kenneth C. Schaffer, David E. Jones and T. Lamar Jackson, members of a law firm, are named as incorporators of the newly formed Youngstown Broadcasting Corp., capitalized at $25,000. COminG and G0MG LANNY ROSS leaves Sunday for Cleveland, where he will appear in concert. Returns to New York for Thursday night broadcast. VIRGINIA VERRILL and her mother will leave April 5 by plane for Hollywood to complete arrangements set by Columbia Artists, Inc. for movie contract for singer. Miss Verrill will not broadcast from the coast. Her regular CBS broadcasts heard Friday nights will resume when she returns to New York. AL CORMIER of WIP, Philly. took one of his periodical look-ins on New York yesterday. RALPH WONDERS has returned from a oneday trip to Boston. RUSSELL L. HEBERLING, president of Transitions Automobile Radio Corp., domestic auto radio division of Philco Radio & Television Corp., has just returned from England. DON WITHYCOMB of WFIL leaves Philadelphia today for Pinehurst, N. C, returning Monday and hopping to New York the following day. BUCK JONES has arrived from Hollywood and is stopping at the Warwick while here for radio work. H. K. BOICE, CBS vice-president in charge of sales, is in Miami for a week's vacation. 6 Stations Are Added For Jack Pearl Disks (Continued from Page 1) because of other network commitment makes the recordings necessary. Five stations (WSM, WREC, WAVE, WRVA, WWL) will begin the series on March 26, with WSB to be added three days later. Batten, Barton, Durstine & Osborn, Inc., New York, is the agency. General Electric Orders Foreign Language Spots Steinberg-Gilman Productions have been retained to produce some foreign language spot announcements for General Electric. Four languages will be used on three stations as a test program. Chesterfield on WMAZ Macon, Ga. — Liggett & Myers Tobacco (Chesterfield cigarettes) will be one of the first CBS clients to add WMAZ to its network. Station will be added on both Chesterfield programs, on May 5 to the Wednesday 9-9:30 p.m. show, and on May 7 to the Friday night program at 8:30. Newell-Emmett, Inc., has the account. New WABC Sustainer A new sustainer takes the air over WABC on April 5, 8-9 a.m., featuring Phil Cook, imitator. John Reed, "The Funnyboners", Lou White at the organ and Gordon Graham, vocalist, will all be heard on it from time to time. The series will be broadcast six days a week. WHN'S Successful Programs Spell Increased Sales DIAL 1010 M-O-M* LOEW S