Radio daily (Feb-Mar 1937)

RADIO DAILY: Thursday. March 25, 1937 82.6% OF NBC CLIENTS WERE REPEATERS IN '36 {Continued from Page 1) does not include 33 political accounts with gross investments of $910,317. Percentage of gross time sales revenue from clients who had used NBC previously was 76.1 per cent in 1928, 76.9 per cent in 1929, 81.4 per cent in 1930, 86.4 per cent in 1931, 94.1 per cent in 1932, 90.7 per cent in 1933, 97.1 per cent in 1934„ and 95.1 per cent in 1935. 'Pretty Kitty Kelly" Renewed for 52 Weeks Continental Baking Co., New York (Wonder bread), has signed a 52week renewal for its "Pretty Kitty Kelly" program on 39 CBS stations, Mondays through Fridays, 6:45-7 p.m., with repeat 11:15-11:30 p.m., effective April 12. On April 26 program will become a daytime show on the same network using the 1:151:30 p.m., spot five days a week with the repeat program being broadcast at 4:15 p.m. Benton & Bowles Inc. has the account. "Jungle Jim" on 23 Stations "Jungle Jim," transcribed series, is now being aired over 23 stations weekly. Show, heard via disks, is not sponsored, but does mention papers in which same serial runs. Program is heard Wednesdays over WCNW. Thursdays, WLTH and WNEW. Friday, WFBG, WBAX, WCAP, WFAB, WTEL, WWRL, and WARD. Saturday, WINS, WTNJ, WAAT, WOV, WMCA, WFAS, WCNW, WHOM and WBRB. Sunday, WIP, WDAS and WNLC. Philco Baseball Campaign Philadelphia — With interest in baseball and the baseball broadcasts on the rise, Philco Radio & Television Corp. plans a nation-wide promotion campaign for its home sets and auto radios. "Official Baseball Facts," 32page book by Carl Hubbell, Giants' pitching ace, has been made available to Philco dealers for free distribution. Promotional material includes sample scripts for dealers in buying spot announcements over local stations. David and Goliath, NBC comedy team, are none other than the blackface team of Swor and Lubin. Since their change of name, on advice of a numerologist, they have landed two network spots. • • • Bob Hope, Lou Holtz and Walter O'Keefe are being considered to fill in for Fred Allen during the summer months .... Stoopnagle and Budd, originally slated for this spot, have decided to rest because their sponsor will renew for the Fall .... Josephine Huston gave an audition for Young & Rubicam yesterday Same agency took Senator Fishface and Professor Figsbottle "off the air" and placed it on wax as a possible Jack Benny filler Walter Fleischmann and Harry Davies have been made advertising and publicity counsels for the government of Venezuela Major Edward Bowes, after being advertised as the winner of the Pilot award in all newspapers, refused to accept last week's designation! • • • Songpluggers attending Happy Felton's opening at the Arcadia in Philly the other night found themselves the butt of a serious situation They ordered drinks, food, etc., and upon paying their checks, the waiters called a strike causing Felton and the boys to quit the bandstand, thereby cutting off expected plugs.... The tango band pinch-hitted until the grieve was settled. . . .Vance Campbell has written a special song for Easter which will be aired via WOR Good Friday called, "I See His Blood Upon the Road" Various angles are holding up the pens on the Louis Armstrong commercial contract, which will be a boom to the colored race! • • • Dolly Dawn is off the air for the next ten days because of re-occurrence of a "throat corn" and may undergo an operation similar to Kate Smith's!. .. .Arthur Boran may go Showboat! .... They are looking for some one to replace Hanley Stafford as "Thatcher Colt" because of his departure to the coast and his ailing mother. .. .Reggie Childs will Deccarecord-it! .... Holly wood Songs opened their new offices yesterday!.... Now that Phil Cook has one show set for CBS for six months, he's closing on the other, "Gingerbread Boy," a thrice-weekly script! .... Charles Courtney, who is an authorized safe-cracker and lock-opener will tell about his work on Edgeworth April 3 A. L. Alexander is working out at Artie McGovern's gym .... Incidentally, Monty MacLevy opens a new branch at the Park Vendome tomorrow! • • • "Having Wonderful Time," the Broadway show, which encountered some difficulty insofar as the Vallee program was concerned, will definitely be aired next Thursday on that show .... Allen Prescott offers a reward for the return of his brief case containing the only two manuscripts of latest book lost in a cab the other day. Case bears his name. .. .Carl J. Kress, only licensed yodeler in the country, will give a sample of his art via WINS Monday, broadcasting from Eagle Rock reservation in Orange Mountain, N. J Zeke Manners claims that "Main Street" must be syndicated because he's seen our items appear in other columns — days later! • • • Ralph Wonders left the Rockwell-O'Keefe office yesterday for lunch and wound up in Boston! Al Simon, WHN publicity man, has been out lecturing in schools around town on M-G-M's "Romeo and Juliet'' .... Rita Rio will do a few weeks of New England dates .... Les Brown has been set for Decca and also returns to his alma mater, Duke U. April 4 and 5 . . . . Rudolf Friml Sr. will be picked up from Hollywood Tuesday congratulating Junior's debut at the French Casino in New York via NBC. . . . SIX NEW COMMERCIALS ARE SIGNED BY WNEW (.Continued from Page 1) ments to run daily for 13 weeks. Fischer Baking Co., spot announcements to run daily for 39 weeks. Schillen Adv. Corp. has the account. Wonder Store Inc., spot announcements for 13 weeks, beginning March 30. Cantor Sample Furniture House Inc., 15-minute program, 5 times weekly for 52 weeks, beginning April 6. Schillen Adv. Corp. has account. Wholesale Radio, 13-week series of ET programs, beginning March 26 at 7:45 p.m. but switches to 8 p.m. the following week. Latter program will feature weekly contest offering $100 in merchandise to radio service man sending in best letter on radio repairing and improving. WAAW Builds Good Will Omaha — Community good will is being built up by WAAW through allowing civic organizations to use station facilities. Latest move along this line was made Sunday, when the Shrine Chanters were given the 1:30 to 2 p.m. period and a group of school children were allowed to present a Benjamin Franklin play at 3 p.m. Also on the children's program was the Municipal University of Omaha orchestra. WJAY Furniture Accounts Cleveland — Brown Bros. Furniture Co. on April 2 starts "Songs for the Home" over WJAY at 1 p.m. Monday, Wednesday and Friday. Dick O'Heren, Irish tenor, is featured. Kirchman & Perusek Furniture Co. sponsors a Slovenian program over WJAY with Charles Zorman as announcer, 5:30 p.m. Sundays. Lorillard on Mich. Net Detroit — P. Lorillard Co., New York (Beech Nut tobacco), has signed for a quarter-hour baseball sports broadcast on the Michigan network, seven days weekly, with Harry Heilmann, former American League slugger, doing the announcing. Program is tentatively set for the 6-6: 15 p.m. spot, will start on April 17. Lennen & Mitchell, Inc., New York, is the agency. ANNOUNCERS LYN WILLIS of WIP, Philadelphia, has been given a month's leave to recuperate from a nervous breakdown. Joe Garrett takes over until his return. ELLERY BROWN of WAAW, Omaha, is presenting a program, "Highlights of the News of the Week," each Sunday, 1:15-1:30 p.m. LEON CHURCHON is having quite a time conducting the tryouts for aspiring radio announcers at KYA, San Francisco. Winner of each week's broadcast is placed on the KYA waiting list of announcers, with the possibility of being put on the staff as openings occur.