Radio daily (Feb-Mar 1937)

Friday. March 26. 1937 RADIO DAILY GOING COMMERCIAL (Continued from Page 1) has spent most of the money for other purposes and now is in the position of having to raise money quickly to continue its broadcasting activities. An unnamed agency has made application for time on the RAVAG network and this application will be granted. Meantime, RAVAG will do some business direct. Program director has announced to the press that anybody except public authorities (which get free time anyway) can have announcements broadcast at the rate of 1 Schilling a word, immediately following the stock exchange reports (about 3 p.m.) and also after the daily news bulletins at 11 p.m. Agitation for commercials in Denmark comes also as a result of the House of State Broadcasting (Statsradiofonien) having been erected more or less as an annex to the Royal Theater, in Copenhagen, the structure proving to be a monstrosity and impractical from any broadcasting angle. The Statsradiofonien is now called upon to sink over 7 million Kroner into the construction of a "real" broadcasting station, the work being set to start soon. If and when commercial radio becomes a reality in Denmark, it is hoped that the private sponsors will be the means of listeners receiving something for their license fees — good programs. This attitude is a complete aboutface on the question of American radio programs being loaded with commercial talk. There seems to be a realization that the shows in the States are not so bad after all, much less the set-up which costs the listener nothing. Coming Events March 31: Women's National Radio Committee annual awards luncheon, Hotel St. Regis, New York. April 6: Radio Corp. of America annual stockholders' meeting. April 9: Press Photographers' Ass'n of New York Eighth Annual Dance and Entertainment, Hotel Commodore, New York. April 26-28: Association of National Advertisers, semi-annual meeting, Hot Springs. April 29-May 1: 20th Anniversary Convention of the American Association of Advertising Agencies, Greenbrier Hotel, White Sulphur Springs, W. Va. May 2-9: National Music Week; David Sarnoff, chairman. May 3-5: Eighth annual institute for education by radio, Ohio State University, Columbus, 0. May 10-12: Institute of Radio Engineers Silver Anniversary Convention, New York. May 14-30: Syndicate Professionel des Industries Radioelectriques 14th Annual Salon, Palais Neo-Parnasse, Paris. May 15-18: Second Annual Congress of NEW PRCGCAMS-IDEA/ "Police Call" on WNEW WNEW on April 1 will inaugurate a new public service show entitled "The Police Call," to be heard Thursdays, 8:30-8:45 p.m. The weekly series will be handled by Justin Gilbert, editor of The Police Call, police executive magazine. He will introduce police chiefs and officials from all over the country and devote a portion of the show to a dramatization along the lines of "And Sudden Death." Frank J. Siccardi, Chief of Bergen County Police, will be the program's first guest speaker. The broadcast series, arranged under the auspices of the magazine, famous for its gruesome pictures, promises to outdo all horror scripts on the air with accurate portrayal of actual cases, not "from police files" (radio's hackneyed buildup phrase which is tagged onto all detective programs) but from the lips of qualified eye-witnesses, the police officers themselves. Gilbert, in addition to his police work, is columnist for the Bergen Evening Record and other syndicated papers. The purpose of the show is to fight highway accidents and juvenile delinquency. WBIG "Final Sports Extra" Greensboro, N. C. — WBIG has started a new feature called "Final Sport Extra," on Mondays through Fridays, at 11 p.m. The sports commentator is Wiley Sholar, well known Southern Conference Football official. Final results in night baseball games, advance dope in football and all regional sports are being featured. Among those guesting on this program is Mary C. Coleman, well known leader in physical education and Physical Education Director at the Woman's College of the University of North Carolina. Instructors of tennis, golf, swimming, basketball, hockey and other women's activities under Miss Coleman will also appear on the sporting extra and pros from Sedgefield, Starmount and Pinehurst courses will also appear from time to time, as will football coaches from the ten colleges in WBIG's area. Civic recreational activities in various cities in WBIG's region will be given their part on this new program. The idea of the program is to give final results on all national and local games and to include sports of all kinds for both men and women. The wide acquaintance of Sholar, who has been featured on football programs on the station for the past three years, assures plenty of sport personalities as guesters on this spot. "Youth Guidance" Series Dean J. D. Messick of Elon College is presenting a series of 15-minute talks over WBIG, Greensboro, N. C, on the subject of "Youth Guidance." Dean Messick's time is 5 p.m., on Wednesdays and this series of talks by the very popular Dean has created a great deal of favorable comment from educators throughout WBIG's area. Telepathic Theories Seattle — -A new type of program is being tried by KIRO in the form of telepathic theory tests. Persons are urged to sit close to their radios on certain evenings and attempt to mentally receive a series of simple messages in this new approach to the occult. Go to Church Series Atlantic City — Serving as a friendly gesture to focus attention on local churches, WPG is presenting a special "Go to Church" program every Saturday evening at 8 o'clock. Churches of all denominations are covered in the broadcast. Racket Expose on Inter-City "Warning Signals," new show based on exposing rackets, will start tonight on WMCA and the Inter-City network, 7:30-8 p.m., as a weekly Friday feature. Burt McMurtrie is associated with the production of the program. Switch Brokenshire Time "Serenade to American Women," heard currently over WOR every Sunday from 3:45-4 p.m. and featuring Norman Brokenshire, will switch to Friday nights effective April 2. Last broadcast on the Sunday schedule will be March 28. Show will be aired from 11:15-11:30 p.m. on the new set-up. Program is sponsored by Winkleman Shoes. Colonial Broadcasting of National Federation of Radio Mfrs. of England, Paris. May 15-31: Radio and Television Fair, International Exposition Grounds, Paris. June 1-10: Radio-television exposition, Moscow. June 14: American Federation of Musicians' annual convention, Louisville, Ky. June 20-23: Advertising Federation of America's 33rd annual convention, Hotel Pennsylvania, New York. Belasco Puts on Boxing Leon Belasco, whose orchestra is currently featured at the Hotel New Yorker, starts an innovation when he presents the first of a series of amateur boxing bouts Tuesday evening at that hotel. The series is sponsored by the A.A.U. and will be a regular feature of the entertainment. At the Rainbow Grill Emory Deutscli and His Orchestra Unusual, Romantic Music Management Rockwell-O'Keefe, Inc. Radio City, New York and Hollywood MOVIE MEN 10 MEET RADIO EXECS RE STARS {Continued from Page 1 ) pearances of movie stars to the alleged detriment of the box office. The theater owners' organization last week raked radio over the coals at its Miami annual gathering. Network officials pointed out, however, that the webs do not hire film 5tars for sustaining programs and that all guest and resular performances on the air by Hollywood stars is a matter to be taken up by the theater men and the advertiser or his agency. It is presumed that any "ommittee will eventually be referred by the networks to actual employers of the talent. since the networks are merely in the position of making facilities available and selling the time. Beyond this their responsibility in the matter ceases. Proposed committee, according to M.P.T.O.A.. believes that the networks can be of assistance, however, and will knock on the radio door first. Contacting the individual advertisers or agencies, unless through one of the advertising organizations, is admittedly going to be a tedious process and for this reason the theater owners' group feels the networks are the first step. G. M. Summer Show Will Have New Dress (Continued from Pane 1) everything from musical comedy to modern American music. Erno Rapee, who will take his vacation from the program when the new type show goes into effect, returns in the fall for the resumption of the concert shows. During the summer Rapee is scheduled to guest conduct at the Hollywood Bowl and also with the Portland, Ore., Symphony. New P.M. Sports on WIND Chicago — A new afternoon sports review titled "The Globe Reporter," recently added by WIND, gives Russ Hodges some extra work. As he already has a heavy schedule of broadcasts, he will need a well-manned staff to arrange his seconds for him. When the baseball season starts, he frequently will have two and three games a day to cover. "BARON MUNCHAUSEN" JACK PEARL RALEIGH and KOOL CIGARETTE: WJZ-10 P. M. E S T— Friday NBC Network Dir.: A. & S. LYONS. Inc.