Radio daily (Feb-Mar 1937)

8 RADIO DAILY Tuesday. March 30. 1937 NEH I I SISI V% Signed by Stations WFIL, Philadelphia J. S. Ivans Co. (cakes) , 12 spots weekly, 40 weeks, through Harkins Agency; 7 Up (drink), one spot weekly, 13 weeks, through Philip Klein Agency; Bachman Chocolate Mfg. Co., baseball scores, through E. W. Helwig Agency; Lever Bros, i Spry), 5 spots weekly, 52 weeks, through Ruthrauff & Ryan; Procter & Gamble (Lava soap), 21 spots weekly, 13 weeks, through BlackettSatnple-Hummert; Silver Suds Co., thrice weekly participation in Women's Club, through Dorsey Agency; Sure Laboratories (foot salve), 18 spots weekly, 13 weeks, through Selviair Broadcasting System; Dr. School (foot comforts) , thrice weekly participation in Women's Club, 27 weeks, through Donahue & Coe. WBT, Charlotte Fine Products, Augusta, Ga. • candy), 15 spots, through RawsonMorrill Inc., Atlanta; Ford Motor, 60 spots, through Eastman-Scott Co., Atlanta; DeVoe Raynolds Paint, 13 five minute disks; Rexall, five 15 minute disks; Roi-Tan Cigars, daily time signals, 13 weeks; SherwinWilliams Paint, five weekly spots, 13 weeks; Studebaker, half-hour daily disk; Procter & Gamble (Camay soap), 20 spots, all through Radio Sales; Webster Eisenlohr (Cinco cigars), seven weekly time signals, 13 weeks; Chrysler, 12 spots, through Lee Anderson Adv. Co. WJR, Detroit For placement on WJR, Detroit, Cal-Aspirin is having WBS take off the line recordings of its "Painted Dreams" program on Mutual. Series began yesterday and will be heard Mondays through Fridays. BlackettSample-Hummert Inc., Chicago, has the account. WNEW, New York Spry (shortening), spot announcements, daily for 52 weeks, spotted during the "Make-Believe Ballroom." Ruthrauff & Ryan is the agency. £os Angeles KFWB, Los Angeles Farleys (men's outfitters), Gold Star Rangers, two hours daily, 52 weeks; Western Auto Supply, "Out j door Reporter", 15 minutes, 26 weeks, CARLTON KaDELL, NBC announcer on the Amos 'n' Andy show, was sold by the NBC Artists Bureau to National Biscuit Co. to announce the Twin Stars show when it went CBS on Easter Sunday. This is KaDell's second big break in recent weeks, his first having been the chance to announce the Dodge disk series of 13 soon to be put out by Ruthrauff and Ryan on 300 stations, coast to coast. Lewis Allen Weiss, Don Lee net chief, talked on "Local Station Management" as principal speaker for Los Angeles Ad Club's radio day lunch on Friday. Syd Dixon, NBC Los Angeles sales chief, was chairman of the program, which included a television demonstration by Harold Lubcke, Don Lee. All of J. Walter Thompson agency's Coast shows will stay on the air during the summer months, without change of principals. Bing Crosby and Bob Burns, on Kraft program, will each take a short vacation, but not at the same time. Other shows include Lux Radio Playhouse, the new Nash-Lafayette program and Chase and Sanborn "Do You Want to be an Actor?" Young & Rubicam announce that their audience survey for the night Jack Benny and Fred Allen appeared together show that 95.5 of the listening public were tuned in. Two hundred special guests sat at lunch tables, ate spaghetti dinner in KFAC studio at last week's premiere broadcast of Superio Spaghetti's new variety show which launched Jimmy Tolson as an m. c. Tolson started in the movies a few years back as boy singer under United Artists contract, has been singing on an increasing number of local programs lately, and looks like a comer. His good singing voice and ability to put a song over takes second place to an easy, pleasant hosty style running a show. Advertising Arts Agency's Art Richards producing, Tolson and Mel Blanc, comic of the show, writing it. Camille Soray, Three Blues and Gino Seven's ork furnishing music. Bob Swan announcing. Penny Gill, secretary on the Jack Oakie Camel program, is screen testing for Gordon Wiles, Columbia studio. Silverwoods department store using "I Love You California" as theme song for its new Short Story Playhouse series on KECA. Song, which is practically official state tune, written by F. B. Silverwood, founder of the store. Lila Lee back at head of cast, after a week out. Ed Petry, of Petry & Co., N. Y., national rep for KFI and KECA, making his semi annual visit to the two Earle C. Anthony stations. Ken Murray will celebrate the launching of his new Campbell Soup program with a broadcast party and informal cocktail reception backstage after the 8:30-9 p.m. show tomorrow. Hollywood Hotel program for April 16 will go on the air from sound stages on the RKO lot, doing scenes from the new Gershwin picture, "Stepping Toes." Ginger Rogers set, other players to be added. Electro-Vox Recording Co. has begun waxing a 26 episode serial for kids which the makers will release through their own selling organization. Serial is titled, "Tommy Parker, G-Scout," written by Virginia Lynn, directed by Avery Cullen, starring a new boy "find," Bobby Bollinger. Bert B. Gottschalk, Electro-Vox head, aiming at Parent Teacher and Women's club endorsements, as serial was inspired by their recent pleas for more child radio entertainment which would have action enough to suit the healthy youngster's yen for it, and which would get the action without glorifying crime. Frank Bull, member of the Allied Advertising Agency and veteran sports announcer of Southern California, is starting a new sports comment feature to go nightly except Tuesday and Sunday on KHJ. Program being approached by possible sponsors. Barn Dance Picture Book The second annual Iowa Barn Dance Frolic Souvenir Pictures Book, issued by WHO, Des Moines, came off the press last week. Its bright covers, decorated with humorous conceptions of Sunset Corners Opry House and cartoons of some of its nationally famous performers, open to disclose 30 pages of pictures and descriptive information about the Barn Dance Frolic, the artists who make the Barn Dance a favorite with millions of listeners, the announcers, producers and engineers who put the show together each week and then send it out to radio listeners all over the country. The lithographed book sells for 25 cents. Pontiac Contest In a radio contest started yesterday on its CBS "News Through a Woman's Eye" program, the sponsor offers five new 1937 Pontiacs for the best 100-word letters submitted on the subject "Why I Think the 1937 Pontiac Is America's Finest Car." Next 10 best letters receive $100; next twenty $50; next twenty-five $20; next thirty-five $10. Official entry blanks can only be obtained from Pontiac dealers, and blank must be endorsed with the dealer's name. No contestant can enter unless he has taken a ride in a new Pontiac. Contest closes midnight, May 31. Amateur Guest Commentator Tydol Associated Oil Companies adds an amateur guest news commentator daily on its noonday news period over WFIL, Philadelphia. Sponsors four shots daily over station. Tyro is only given 30 seconds of the quarter hour to spiel about what he thinks is the most interesting item in the day's news. Guests are taken on for the asking and given an expensive pocket wall set for the effort. Giveaway has his name and address inscribed thereon with a notation that he is a qualified "WFIL Tydol News Reporter." WBRY, Waterbury Reymond Baking Co., five-a-week five-minute disks, "Belle and Martha", on a 200-time schedule. WSPR. Springfield, Mass. Stickney & Poor Spice Co., weekly Wednesday five-minute series, "The Life of Spice". KJBS. San Francisco Mission Merchants Ass'n, 10 a.m. edition of "News While It Is News", announced by Hubert Gagos. Fred Liggett Back on Job East St. Louis, 111.— Fred Liggett, veteran radio engineer who installed WTMV's transmitter, serial, and studio equipment, resumed his duties as chief of WTMV engineers yesterday after a forced absence of more than a year. Laid seriously low by pneumonia and a resulting lung infection in February of 1936, Liggett has spent the intervening months in hospitals in St. Louis and in Denver, Colorado and has spent the last 4 months in Florida's sunshine recuperating from the illness. Alfred Lee Bergtold has been acting chief during Liggett's absence. New Manager for KCMC Texarkana. Ark. — Foster W. Fort, formerly with KABC, San Antonio, has been named manager of KCMC here. Big Audience for McCann When Alfred W. McCann announced over WOR that tickets were available for the first time for a McCann Broadcast, more than 5000 requests were received and filled in two days. The broadcast will take place in the Grand Central Palace tomorrow. The event is the finals of the Women's National Cooking contest under the auspices of the Arts and Industries Exposition. Exploit KSTP Transmitter St. Paul — In an effort to further publicize its new $300,000 transmitter, KSTP this week followed up an informal air tour of its studios with a half-hour stunt direct from the new installation. The broadcast was simplified and kept in non-technical language. Among those on the scene for the broadcast were Hector Skifter, technical supervisor, and Lester H. Carr, chief engineer. Comparing Showmanship Newest promotion piece from NBC touches on the P. T. Barnum type of showmanship, comparing the famed showman's "cherry colored cat" with the network counterpart, "the singing mouse." Good piece of work, with the cover of the pamphlet being done in mauve colored velvet paper, simulating mouse fur, neatly aided with art work.