Radio daily (Jan-Mar 1938)

Friday, January 21, 1938 3 NEW ZENITH CAMPAIGN WITH $500,000 OUTLAY ( Continued from Page 1) Distribution will be handled by Zenith’s regular merchandising setup of some 80 wholesale distributors and 20.000 retail Zenith dealers, but the nature of the product may make it advisable to consider extending retail sale to other classes of outlets, according to Zenith officials. Manufacture of the product will result in considerable extra employment at the Zenith plant. Revised Baseball Terms For Chicago Stations ( Continued from Page 1) providing microphones may be used only in booths and dugouts. Setting up anywhere on premises is forbidden. Last year’s rule providing for only eight commercial credits, one between each inning, with total copy restricted to 1,000 words per game has been abolished. Under amended rule no commercial copy may interfere with prompt report of play-by-play and League shall have right to blue pencil excessive copy. WGN again has signed with P. Lorillard for Old Gold and WCFL again is lined up with Texaco for fourth year, Bob Elson and Hal Totten being respective announcers. WBBM set with General Mills and Socony Vacuum alternating, WJJD has Kellogg and WIND still is negotiating. CBS Signs Edith Dick Edith Dick has been signed by the Columbia Artists Inc. ☆ F. C. C. * ACTIVITIES SET FOR HEARING General Electric Co. CP for four new television stations and frequencies. Cuyahoga Valley Broadcasting Co., Cleveland. CP for new station. 1500 kc., 100 watts, daytime. Fredericksburg Broadcasting Corp., Fredericksburg, Va. CP for new station. 1200 kc., 250 watts, daytime. McComb Broadcasting Corp., McComb, Miss. CP for new station. 1200 kc., 100 watts, daytime. Chester Howard and Clarence Berger, Wallace. Idaho. CP for new station. 1420 kc., 100 watts, 250 watts LS., unlimited. APPLICATIONS RECEIVED George Blumenstock, Biloxi, Miss. CP for new station. 1210 kc., 100 watts, 250 watts LS., unlimited. R. C. Atwood, Port Angeles, Wash. CP for new station. 1500 kc., 100 watts, 250 watts LS., unlimited. Panama City Broadcasting Co.. Panama City, Fla. CP for new station. 1500 kc., 250 watts, daytime. HEARINGS SCHEDULED Mar. 8: KMAC, San Antonio. Vol. assignment of license to Walmac Company. 1370 kc., 100 watts, 250 watts LS., share time. WGAN, Portland, Me. Authority to transfer control of Corp. to Wm. N. Campbell and Lloyd C. Greene. 640 kc., 500 watts, limited Mar. 9: Pawtucket Broadcasting Co.. Pawtucket. CP for new station. 1390 kc., 1 KW., unlimited. RADIO DAILY NEW PEC6EAMS-I DEA/ For a Quart of Ice Cream “Answer Me This” was having trouble testing its audience response. So Bernie Barth, man-on-the-street, for the KOBH program, tried a new one. He selected two names in the telephone directory and asked those chosen to call the sponsor within five minutes and get a quart of ice cream. They showed up. Moreover, they reported that they had been deluged with calls from other listeners, calling their attention to the offer. Concerning the Lobster Of course, this might concern the lobster. On the other hand, it might not. The idea, anyway, is a lecture, delivered by “Professor” Hugh Tellem, in a new feature over WPAY, New Orleans AFM Strike Is Blocked by Joe Weber ( Continued, from Page 1) Understood that NBC was sending a man to aid in the negotiations. William S. Hedges, vice-president in charge of station relations for NBC, said yesterday that NBC affiliates were masters of their own destinies in regard to making deals with locals of the AFM, but web was willing to assist wherever possible. Keith Kiggens of NBC station relations will make a stop in New Orleans and lend his good offices toward arriving at an amicable adjustment of the situation there. Kiggens is not making a special trip for the occasion but happens to be leaving today on a periodic tour of the NBC stations in the southwest. Major Bowes Maintains Rule Against Tie-ups Though numerous radio stations, newspapers, Chambers of Commerce and other organizations have sought to make arrangements whereby they could send amateur talent to New York for try-out on the Major Bowes program, the Major declared yesterday that his rule against such tie-ups continues in effect. Statement was j intended to clarify a story regarding a station holding a talent contest with winners getting trips to New York for a Major Bowes try-out. In allaround fairness, the Major pointed out, selections for his broadcasts are made solely from the applications of | the amateurs themselves. WOKO-WABY, Albany Harold E. Smith, g.m., has left for Coral Gables, Fla., to complete his recuperation. Expected back in March. Eleanor Chatham, newspaper woman, is being heard thrice weekly on WOKO. Sherb Herrick, WOKO announcer, was held up by a bandit the other night. Portsmouth, O. One suspects that the lecture is not too serious, and studded with more laughs than learning. But it’s going along at a nice clip, anyway, with a “class” of students enlivening the procedure. The professor and his pupils are all members of the station staff. "Room Recipes" ZCMI, Salt Lake City department store, sponsors this one over Station KDYL. It brings Marie Fontaine, home-decorating advisor, to the microphone in three five-minute spots weekly with pertinent hints on rehabilitating various rooms of the home. Store reports excellent returns in goodwill and sales volume. Transfer Without Hearing Is Denied Capper by FCC ( Continued fiom Page 1) transfer of control of a licensed corporation. Also denied petition asking consent, without hearing, to transfer control of Topeka Broadcasting Association Inc., licensee of WIBW, Topeka, from Arthur Capper to petitioner and for waiver of Rule 103.18. NETWORK COMMITTEES SURVEY ACTOR STATUS ( Continued from Page 1) in order to get first-hand information of the artist situation throughout the country. Queried on the widespread rumor that the IATSE planned to seek jurisdiction over the Screen Actor’s Guild from the AFL and the reported plan of the Guild plus its affiliated units such as AFRA and Equity to jump to CIO should it take place, the AFRA spokesman stated no credence should be placed in the rumor from any angle. Gen'l Elec, to Shortwave In Japanese and Chinese ( Continued from Page 1_) to Boyd W. Bullock, assistant manager of broadcasting for G. E. Commenting on propaganda, as shortwaved on a big scale by foreign nations, Bullock said that shortwave programs in this country not only are void of propaganda, but U. S. citizens are too honest, hardworking and relatively plain-minded to be propagandists even if they tried. “Effective propaganda from a real democracy is as impossible as it is undesirable,” he declared. EWS Ready For Sponsorship With Established Audience WXYZ MICHIGAN RADIO NETWORK Unusually popular. Several months sustaining. Pleases women of all classes. Conducted by Nancy Osgood whose radio and stage experience provides ample knowledge of what women like. Quarter Hour Periods feature style trends, bits of Hollywood News, and highlights of prominent women in society, sports and educational activity. “WOMEN IN THE NEWS” WITH ITS BUILT-UP AUDIENCE IS A “PLUS” BUY FOR THE RIGHT SPONSOR DLE BROADCASTING CCRD RADIO ^NETWORK WXYZ 'DETROIT bluenetWork I THE PAUL H. RAYMER CO., Representative