Radio daily (Jan-Mar 1938)

Thursday, January 27, 1938 RADIO DAILY 7 PCCHCTICN 50,000 "Secret Sixers" More than 50,000 St. Louis boys and girls are now enrolled in the “Secret Six Clubs,” promotional angle on the electrically transcribed serial “Speed Gibson,” now about 45 episodes old over WIL. Show is sponsored by Mildland Baking Co. (Toastmaster Bread), through SchaefferBrennan agency. Contact between bakery and juvenile “club members” is made by bakery’s salesmen-drivers. Latter already have complained of long delays on their delivery routes, while groups of “Secret-Sixers” quiz them on “Speed Gibson”. "Observers Club" New juvenile club idea has been evolved by W. E. Long Co., to plug transcribed “Adventures of Ace Williams”, over WCHS, Charleston, W. Va. Show is sponsored by Ashley Bread Co. for Holsum Bread, so “Holsum Observers’ Club” has been formed. Kids desiring to join go to retail outlet for application blanks. More than 5,000 members have been obtained within fifteen broadcasts. Mayor of Charleston has become honorary member, and chief of police is being lined up. LINCOLN A 12-piece studio orchestra started working for WOW this week. Ole and Marge, Swedish dialect program, is a new locally produced program on KOIL, Omaha, and KFAB, Lincoln. Parts are taken by Paul Brawner and Dorothy Bennett. KDYL, Salt Lake City Frank Austin, announcer, appearing on Friday Night Variety Show in blackface. A1 Priddy, announcer, doing a Schlepperman takeoff on same show. Jack Gregson. announcer, originating his own program called “Sophisticated Swing,” with By Woodbury’s KDYL orchestra. Myron Fox, of program department receiving accolades from Intermountain Theaters for his original “Spelling Bee” now being broadcast from the Victory Theater. Fox is also responsible for the other theater idea “Ask Me Another” currently at the Capitol Theater. Utah Mfrs. Ass’n. as part of its convention banquet here, witnessed the KDYL Variety Show. WTMJ, Milwaukee William F. Dittmann, sales manager. is attending a pow-wow of sales managers division of NAB at Nicollet Hotel, Minneapolis. Bernie Cummins’ New Yorkers band has arrived at Milwaukee’s Schroeder Hotel, with twice daily broadcasts over WTMJ. Johnny Olson has a new leader for his “Rhythm Rascals,” just renewed by Penn Tobacco, in Maurice Kipen. long-time favorite on the station. SAN FRANCISCO KFRC airing a new show, “Pulse of the City,” open discussions of civic problems, with Ted Gifford. Tom Breneman, newly appointed production rep for CBS here, has taken up permanent residence, swinging into production work on “Toast to the Town” and “My Secret Ambition.” “Tales From an Antique Shop,” debuted here Sunday on KFRC for the Mutual-Don Lee net at 2 p.m. First drama in the series was written by Rupert Pray of the production staff, with a large cast, assisted by Chester Smith’s orchestra. Dramatized history will be produced under Bill Pabst. Paul Martin, NBC maestro, airing for the east on a Sunday 7 p.m. spot and using The Three Cheers, male vocal trio. Newscasts at KYA have been augmented by a new series of weekly quarter-hours at 6: 15 with station’s press chief, J. Clarence Myers, doing the commenting. Kaye Jewelers are sponsoring the 7-a-week. Louis Graf, national rep of XELO, 50,000 watter in Tijuana, dividing his time between here, Tijuana and L. A. “Jean Abbey,” sponsored by “Woman’s Home Companion,” has been renewed for another year on KSFO after completing its first 12 months. Program is quarter hour live talent, locally produced, placed by Geyer, Cornell & Newell, N. Y. Gene Emmet Clark, who has done production work on a number of local outlets for the past 8 years, now doing free-lance scripting in San Jose. WIOD, Miami Bill Pennell, popular announcer, broadcast a thrilling description of the antics of sharks and whip rays on the ocean floor, while with short wave relay he hovered over the ocean’s surface in a blimp. Whenever the blimp dived, says Pennell, he went first, and his stomach followed. Sam Parker, Friend of the Kiddies, follows up his Junior Announcers contest with the most pretentious Kiddie Revue aired locally in a long time. Tie-ins with all major dancing schools provide an array of surprisingly professional talent. Jack Bell, widely known sports commentator, interviews Zimmy the legless swimmer, before departure for a non-stop swim from Miami to Havana. Zimmy eats and sleeps in the water. Musical Director Earle Barr Hanson and his Orchestra claim distinction of being the first orchestra to broadcast three programs over three different stations every night within the same three quarters of an hour. D ' A R T E G A AND HIS ORCHESTRA Exclusive Management JACK LAVIN PARK CENTRAL HOTEL NEW YORK RADIO DAILY WITH A COMPLETE STAFF WILL COVER THE COMING National Assn, of Broadcasters CONVENTION FEB. 14-15-16 Washington, D. C. FOR RADIO DAILY