Radio daily (Jan-Mar 1938)

Friday. January 28, 1938 3 Canadian Radio System Is Vigorously Attacked ( Continued from Page 1) nue to meet unfair competition from a state-owned chain which apparently cannot run its business and balance its budget on advertising but also must reach into listeners’ pockets for more taxation. CBC can’t expect to take cash with both hands— from American advertisers and Canadian listeners.” 25 Channels Allocated By FCC for Education ( Continued from Page 1) ganized non-profit educational agencies for the advancement of their educational work. The channels will provide adequate facilities for service to every city and town. Power of stations will be 100 to 1,000 watts. Stations also will be authorized to transmit educational and entertainment programs to the general public, it is understood, but McNinch said the service will be primarily educational and no sponsored or commercial programs of any kind may be broadcast. MPPA to Help Defend Suit by Songwriters ( Continued from Page 1) with a publisher. Attending the move is the desire of the writers to retain the vested right for purposes of collecting electrical transcription and other such license fees. Test case against Mills Music was filed recently in the Supreme Court of New York County after a long drawn out effort to reach a compromise between writers and publishers on the ET and other questions including the inclusion in contracts of Article IX of the APA by-laws. The Article vests all small rights in the writers. To date, however, the publishers have been collecting the ET and similar license fees. Gene Autry Enjoined Nashville — Gene Autry, singing cowboy, is enjoined from appearing in films, theaters, radio, etc., during the term of his Republic Productions contract under an injunction issued to Republic yesterday by Chancery Court here. Producer charged Autry with breaking contract. NBC Signs Guitarist Vicente Gomez, guitarist from Mexico, has been signed under a two-month contract by NBC following his American debut on the “Magic Key” program last Sunday. PAT BALLARD TOP FLIGHT SCRIPTS for TOP FLIGHT PROGRAMS Representative MARK HANNA RADIO DAILY NEW PCCGCAMS-IDEA/ KGFF Song-Guessing Clicks The Firestone Service Stores, Inc. of Shawnee and Seminole, Okla., started a new program of advertising over KGFF last week when “What’s the Name of That Song?” was aired for the first time. Program is a 15minute period of transcriptions interspersed with short commercials and instructions to listeners, who are offered a free car wash at either of the Firestone stores if they guess the correct titles of all the songs played on the program and phone their list to the store within 30 minutes after it has been concluded. At the end of six programs the two Firestone stores had given 200 free wash jobs, the Shawnee store had 70 new customers, who made no attempt to respond to the program other than mentioning they had heard it, and the Seminole store had 40 new customers. Dick Peters, KGFF announcer, sold the program idea to Firestone, which has been using six spot ads daily for the past four months. “What’s the Name of That Song?” has been signed for three months. Teachers Start Series New Haven (Conn.) Teachers League is planning a new series of dramatic quarter-hours over WICC, entitled “Our Next Door Neighbors.” Authored by James Weldon of the New Haven Writers Project, stories will concern school life of a New Haven child, rich in dramatic material yet exemplifying the influence of school training. Permanent roles in the production will be enacted by pupils of the New Haven, Hill House, and Troup Junior High Schools, with production details supervised by Mack Parker of the station. Oklahoma Broadcasters Talking New Association ( Continued from Page 1) conditions affecting broadcasting in the state as well as evident future problems have made it apparent to managers that united effort through an association will be necessary in the near future. At present there are 15 active stations in the state. Johnson to Script for Aces Don Johnson (Professor Figgsbottle) adds to his writing schedule Feb. 2 when he takes over scripting for the Easy Aces program while Goodman and Jane Ace take a month’s vacation in Florida. WJW Plans Improvements Akron, O. — Plans for a number of improvements and complete modernization of studios in the spring are being made here by WJW. The station is already redecorating and reequipping all offices. Lucky Doorbell A young woman with some tendollar bills goes around ringing doorbells. At the same time, over at WDOD, Chattanooga, some modern music is broadcast. The announcer comes on. He informs the listening housewives: If they have a loaf of the sponsor’s bread, and can show it if the lady rings their doorbell, they’ll be $10 richer. Hence the title “Lucky Doorbell.” And it’s going great, as the sponsor will tell you. Interviewing Talent Evelyn Gardiner, director of the KDKA (Pittsburgh) Home Forum, tried a new one on her program recently. It clicked so well that it will be repeated regularly. Idea was simply to interview radio personalities, more identified by name than speaking voice. Initial candidate was Harry Azinsky, concertmaster of the KDKA orchestra. Heavy mail response indicated listener approval. Time for Charities WTAR, Norfolk, has inaugurated a new series of public service features in which one quarter-hour period weekly is reserved for charitable organizations. King’s Daughters and Norfolk Community Fund lead the series. Notables Participate In WHAM Celebration . ( Continued from Page 1) Senator Fishface and Prof. Figgsbottle, Ranson Sherman, Mary Small, Harding Sisters and the Southernaires were donated for the program by NBC. The 120-piece Eastman School Symphony orchestra under the direction of Dr. Howard Hanson also contributed. Charles Siverson led the new WHAM staff orchestra. From the field of education came Dr. Alan Valentine, president of the University of Rochester and Dr. George H. Whipple, dean of the U. of R. Medical School. Program was aired from the Eastman Theater, which was filled to capacity with invited guests. Last night a dinner was given by Stromberg-Carlson in the Sagamore Hotel as part of the tenth anniversary celebration and dedication of the station’s new vertical radiator. WFIL Sales Activities In for More Expansion (.Continued from Page 1) activities between here and the New York and Chicago offices. “Our test in the practicability of out-of-town offices has been more than satisfactory,” says Withycomb, “but we have only scratched the surface.” KING-TRENDLE BROADCASTING CORPORATION DETROIT, MICHICAN Announces THE PAUL H. RAYMER COMPANY NEW YORK CHICAGO SAN FRANCISCO DETROIT AS NATIONAL SALES REPRESENTATIVE MICHIGAN WXYZ WOOD-WASH RADIO NETWORK DETROIT GRAND RAPIDS