Radio daily (Jan-Mar 1938)

Tuesday, February 1, 1938 3 RADIO DAILY: AFA Warns Members On Non-Union Orchestras (Continued from Page 1) ation fees and dues are listed. Entertainers with bands who are already members of one of the affiliated unions must pay back dues and buy death benefit stamps according to the number of deaths that have taken place since May, 1936. Union officials are about to check up on the so-called traveling bands, 3 '■totes the letter in part, and entertainers not in good standing in the AFA or other affiliated AFL unions will be barred from playing. Instrumentalists who do specialties and are members of the AFM need not join the AFA. Bands are also asked to submit the names of all singers, etc., carried with the organization. AFA letters are signed by Ralph Whitehead, i executive secretary. CRITICS’ FORUM (.Continued from Page 1) Utilization oi Musicians Discussed at Albany Meet (. Continued from Page 1) Sales Managers held here. Other points of discussion included the recommended units of sale and frequency discounts, contiguous rate for contiguous programs only, charge for special announcements on network advertisers’ time, and time, hour or dollar discounts. George R. Nelson of Leighton & Nelson advertising agency, Schenectady, delivered an address. Aaron Kellert, WOKO sales manager, was I host at a luncheon. Charles Phillips, commercial manager of WFBL, Syracuse, chairman of the eastern division group, pre | sided at the meeting. Others present were Harry Goldman, WABY, i Albany; Eugene Thomas, WOR, New York; B. R. Middleton, WFAS, White Plains; Albert Triggs, WIBX, Utica; Charles Denny, WSYR, Syracuse; William Doerr, WEBR, Buffalo; Louis Avery, WGR and WKBW, Buffalo; Cliff Taylor, WBEN; Buffalo; George Bissell, WMFF, Plattsburg; Kolin Hager and J. J. Howe, WGY, Schenectady; Leonard Hoffman, WHDL i Clean. Gunts Heads WFBR Continuity Baltimore — Brent Gunts, producer j >f the original “Varsity Club,” “Let fourself Go” and “Community News nd Views” programs, has been ap lointed continuity director at WFBR, JBC-Red outlet. Gunts will not elinquish his current shows but /ill continue to lend his aid to the roduction and program departments f the station. News Will Out New Haven — The Register, only vening paper, finally acknowledged le existence of a local radio station hen it printed a full-page ad on pening of the new WICC quarters, rograms of local stations are not sed in either the morning or eveing daily. listener having a repetition.” — WILLIAM REILLY, Brooklyn Eagle. * * * “More morning broadcasts. Less repetition in the evening.” — MRS. MARION C. MCDONALD, Youngstown Vindicator. * * * “The news bulletin periods, with news from the press agents are satisfactory. The commentators, all extremely prejudiced and all prejudiced in the same direction, need some adjustment.” — ALTON COOK, New York World-Telegram. * * * “Eliminate pre-program blah. Listeners give no credit to advertisers for the news reported.” — A. WALLACE GRAY, Plainfield ( N . J.) Courier-News. * * * “Stress the ‘name’ commentators, eliminate the run-of-the-mill local announcers and encourage editorialists if they have something on the ball.” — LEE ROY MANUEL, Fort Worth Press. * * * “Speak more clearly, and in betterworded, easier understood sentences.” —KYLE C. MOORE, Knoxville Journal. * * * “By checking papers and not giving what already is in print.” — EDITH RILEY, Houston Post. * * * “Even though independent news gathering agencies sell their news schedules to commercial advertisers they should be given more time on the air.” — JOHN L. SPRINGER, Newsdom Magazine. * * * “More attention to big news and less comment on unimportant items. Too much of a smattering of nonews fillers.” — MAXINE EDDY, Shawnee (Okla.) Morning News and Evening Star. * * * “Make news reports more streamlined and confine newscasts to two or three programs daily — each one of 10 or 15 minutes — instead of so many short newscasts during the day and night.” — H. B. HOOK, Mason City (la.) Globe-Gazette. * * * “Give more news and less unimportant dribble.” — HAL CRAM, Portland (Me.) Sunday Telegram. * * * “By placing competent news men in charge of reports, and obtaining experienced news men to deliver broadcasts.” — GUY BOWSHER, Evansville (Ind.) Courier. * * * “Less emphasis made on person putting on news, and less discussion of the news from a personal viewpoint.” — KENT OWEN, Racine J ournal-Times. * * * “By seeking more colorful news, and more news local to territories served.”— E D W A R D J. H E A L Y, Knickerbocker News, Albany, N. Y. * * * “More regional localization and careful subject selection to maintain interest.” — NEWCOMB F. THOMPSON, Boston Evening American and Sunday Advertiser. * * * “Confine news to news and leave the commentators to do the commenting.” — DAVE LEWIS, Long Beach Sun. * * * “News periods should not be punctuated with advertising blurbs. Newscaster, I think, could exercise more selectively.” — HERBERT KENNEY JR., Indianapolis News. * * * “By trimming editorial comment and presenting facts uncolored.” — NED CHEW, Oklahoma News, Oklahoma City. * * * “Less sectional news; more international and national.” — SEYMOUR GREENWALD, Paterson (N. J.) Morning Call. * * * “More facts and less editorializing; shorter and greater number of items.” — ROBERT M. GRAY, Memphis Commercial Appeal. * * * “By going back to the old Budapest plan of having a definite time daily for each kind of news.” — S. W. GRANT, San Antonio Express. * * * “Primarily by better delivery on Thomas With Souvaine In Further Expansion (Continued from Page 1) sonnel addition, enabling Mr. Souvaine to devote full time to direction and production of programs. Shows already being handled by the firm include General Motors Concerts, Pontiac “Varsity Show,” “Bicycle Party,” “Fashion Show of the Air,” Ben Bernie series and others. part of newscaster.” — CHARLES J. GILCHREST, Chicago Daily News. * * * “By restricting the privilege of commenting to that handful of newsmen so qualified.” — RICHARD PHEATT, Toledo Blade. * * * “Accuracy. By not over-playing or exaggerating. By moderate dramatization. By brevity.” — W. J. McGURTY, Utica Observer-Dispatch. * * * “There is too much repetition of news. Too much about war in China and European events. Local news is more interesting.” — ALBERT EDWIN SONN, Newark Sunday Call. * * * “By employing that rare combina tion of well-grounded newsman and one with radio ability. News on majority of stations inexpertly handled and with poor local coverage.”— PAUL KENNEDY, Cincinnati Post. Further remarks by radio editors will appear in tomorrow’s issue. Effective radio advertising rS is the product of Listener ^ Interest with Purchasing Power, Multiplied by Inten' sive Coverage THEBLUE wxyz AND THE NETWORK IIUchiqanJ^uL^ 6 STATIONS IN MICHIGAN'S Q LARGEST C/T/ES