Radio daily (Jan-Mar 1938)

6 Monday, February 14, 1938 RADIO DAILY AGENCIES CHARLES ROBERTSON JR. and Charles Coward of The Ralph H. Jones Co., Cincinnati, were in New York last week. Robertson completed last minute details in connection with the new Kroger Show, “The Editor's Daughter.” Coward conferred with NBC and members of the cast of “Hello Peggy.” the twice weekly Drano-Windex show, on a new plot formula effective immediately. He also attended the meeting at the Waldorf Astoria Hotel of the National Electrical Manufacturers Association, where he presented the 1938 range campaign to the participating manufacturers. FRANK KIERNAN & CO. has been appointed to handle the radio and newspaper advertising of Shortwave Diathermy Laboratories Inc. ROY S. DURSTINE of BBD&O delivered a business talk last week before the Advertising Club of Chicago. Flash — Corpse in Car Norfolk. Neb. — A striking example of what may be done toward crime detection by a group of cooperative listeners to a local station occurred last week when WJAG here made a broadcast to the Nebraska State Highway Patrol for a listener who had seen a corpse being transported in a passenger sedan, laid out on a stretcher from front to rear seat, and thought the circumstances were peculiar. Reports immediately commenced coming in from listeners who had seen the car at various points. Several members of The Nebraska State Highway Patrol who keep tuned to WJAG started chasing the car. In the meantime the Norfolk police investigated the local reports and found that a body was being transported from Norfolk to Winner, S. D. for burial. Within an hour of the first broadcast WJAG was able to broadcast a clearance. NEW BUSINESS WSVA, Harrisonburg, Va.: Ivory Soap, “The Gospel Singer”, ETs, through Compton Advertising; DeSoto, program; DwinnellWright Corp.; Carter Medicine Co., spots, through Street & Finney; RCA-Victor, spots. KGO, San Francisco: McKesson & Robbins (Pursang), through H. W. Kastor & Sons. WNEW, New York: Pepsodent Co.. “Make Believe Ballroom”, through Lord & Thomas. PRESTO RECORDING EQUIPMENT ON DEMONSTRATION DAY and EVENING Room 940 THE WILLARD DURING N. A. B. CONVENTION • • • Inauguration of WTAM's new $300,000 studios Friday night was the big doings in Cleveland. In honor of the occasion, WHK of the UBC System devoted its "Today's Tribute" program that night to the NBC station. Walter Logan, musical director of WTAM, led the UBC concert ork in one of his own compositions, and Manager Vernon Pribble spoke briefly. WTAM's first manager, Leonard Baldwin, and the first program director, L. W. Zimmerman, also were among the guests. • • • KTUL, Tulsa, has found a program, locally built, that is competing favorably with NBC's Bing Crosby ... .From 9 until 9:30 on Thursdays, opposite the first half of the Crosby show, KTUL stages its all-colored Amateur Show. The broadcast is also a stage show, held in front of a live audience and is remoted from the Crystal Palace Ballroom in the heart of the colored section of Tulsa. Only in its fifth week, the program and the Ballroom have out their SRO signs and fully half of the audience is white. Admission is charged. The show known as the “ Dixieland Jamboree” was sold, produced and emceed by one man, “Bud” Akin of the KTUL staff. • • • The news room of KARK, Little Rock. Ark., recently flashed a dispatch relating the death of a nationally prominent man. The dispatch was received while a religious program was on the air and it was necessary to fade the broadcast for the news announcer. The first words after the program was brought back on the air were, "... now, isn't that fine!" It seems that two young ladies had just finished a duet and were being complimented. It was quite a jolt, though, to puzzled listeners. • • • An example of newspaper-radio co-operation is now be ing furnished by the Jersey Journal, Jersey City, N. J. Expressing itself as desirous of presenting daily radio programs in the form most pleasing to the greater number, the Journal is conducting an “election” on the question of whether listings should be continued as now printed, giving each station’s program for the day under the station’s call letters, or whether all should be grouped together according to time of broadcasts. Ballots for the “election” are provided on the radio page. • • • The Hal (NBC) Gordons will have another mouth to feed around the first of March. . . .Just split the name, Cinderella, reverse it — and you'll have the name of a new NBC artist. The little lady is the creation of comic-strip artist Bill Conselman. Ella Cinders is her name .... They're screen-testing Margret Brill, NBC's debutante harpist. ... More than 100 safety clubs have asked for a copy of Haven MacQuarrie's one-armed driver script! .... Frank Luther, who conducts the "Person-to-Person" program over NBC. has just discovered that if you pick up your phone and dial "I L-O-V-E Y-O-U" you'll get a busy signal. However, if you're more persistent and dial "D-A-R-L-I-N-G." you'll get the operator!" Governor Drops WDSU New Orleans — After 10 years of cordial relations between the Huey Long political machine and WDSU, the station last week was canceled and two others, WSMB and WWL, were substituted to carry the sustain i ing “fireside chat” of Governor Richard Leche. WDSU recently carried the speeches of Jimmy Morrison, lawyer organizer of the strawberry farmers’ union, and administration critic. Betty Baker Makes Good St. Louis — Betty Baker, kid sister of the Baker gals who warble on the CBS “Double Everything” show on Sundays, now has her own program twice weekly on WEW, St. Louis. Still in high school, Betty made her debut a few weeks ago on the Jackie Norder Variety Show, got the fan mail and now is on her own. The station is seeking a sponsor for her. GLE/T-IN6 HELEN JEPSON and CHARLES KULLMAN. on “Magic Key of RCA." Feb. 20 (NBC-Blue, 2 p.m.). LUISE RAINER, on “Good News of 1938,” Feb. 24 (NBC-Red, 9 p.m.). LOTTE LEHMANN, on “Kraft Mu> sic Hall,” Feb. 24 (NBC-Red, 10 p.m.). PHILIP GUEDALLA and SCHNICKELFRITZ BAND, on Rudy Vallee program, Feb. 17 (NBC-Red, 8 p.m.). HUMPHREY BOGART. LOUISE FAZENDA and FRANK McHUGH in scenes from “Swing Your Lady.” on “Hollywood Hotel.” Feb. 18 (CBS. 9 p.m.). COL. STOOPNAGLE. on Paul Whiteman program Feb. 18 (CBS. 8:30 p.m.). WALTER CONNOLLY, on A1 Jolson broadcast, Feb. 22 (CBS. 8:30 p.m.) . FERDE GROFE, guest conductor on “Magic Key of RCA,” March 20 (NBC-Blue, 2 p.m.). ROSE PAULY, soprano, soloist with Ford Symphony Orchestra and Chorus, Feb. 20 (CBS. 9 p.m.). NASHVILLE Buddy Thomasson recently joined WSIX sales force. With taking of Fortune Shoe pro r gram, WSM now has two Mutual | shows. Jack Knapp. 6 feet 7 inches, is now on the WSIX announcing staff. He came from WDOD, Chattanooga. Manufacturers Ass'n Disks National Ass’n of Manufacturers has completed a series of quarterhour disks made by NBC on topics of current interest. George E. Sokolsky is the commentator. Disks are available free to one station in a city. To date, 235 stations have | signed up for the service. uieed s compnny