Radio daily (Jan-Mar 1938)

2 RADIO DAILY Wednesday, March 9, 1938 Vol. 3. No. 47 Wed., Mar. 9, 1938 Price 5 Cts. JOHN W. ALICOATE : : : Publisher DON CARLE GILLETTE : : : Editor MARVIN KIRSCH : : Business Manager Published daily except Saturdays, Sundays and Holidays at 1501 Broadway, New York, N. Y., by Radio Daily Corp. J. W. Alicoate, President and Publisher; Donald M. Mersereau. Treasurer and General Manager; Chester B. Bahn, Vice-President; Charles A. Alicoate, Secretary; M. H. Shapiro, Associate Editor. Terms (Post free) United States outside of Greater New York, one year. $5 ; foreign, year, $10. Subscriber should remit with order. Address all communications to RADIO DAILY, 1501 Broadway, New York, N. Y. Phone Wisconsin 7-6336. 7-6337, 7-6338. Cable address: Filmdav, New York. Hollywood. Calif. — Ralph Wilk, 6425 Hollywood Blvd. Phone Granite 6607. Entered as second class matter April 5, 1937, at the postoffice at New York. N. Y., under the act of March 3, 1879. FINANCIAL ( Tuesday , Mar. 8) NEW YORK STOCK EXCHANGE Net High Low Close Chg. Am. Tel. & Tel. 134 1321/, 133 V, 1% CBS A 17 Vi 17'/, 17'/, Vi Crosley Radio 8 8 8 Gen Electric . . . , 39 38 38% RCA Common . . 6% 6 '4 63/r — Vs RCA First Pfd . . 481/8 46 1/2 47 — 1% Stewart Warner . 9 87/g 8% '4 Westinghouse ... 91 34 88 91V? 4 V4 Zenith Radio 1434 14 1434 + % NEW YORK CURB EXCHANCE Hazeltine Corp. . . 1 5 Vs lS’/s 15 Vs % Majestic 1 1 1 OVER THE COUNTER Bid Asked Stromberg Carlson 5 6 NEW BUSINESS WNEW, New York: Illinois Meat Co. (Broadcast Brand meat products), “Sound Track,” with David Lowe, movie commentator. through George H. Hartman Co.; Iodise Manufacturing Co. (corn remedy), spots, through White-Lowell Co. KNX, Los Angeles: Oneida. Ltd. (Tudor Plate Silverware) “Peggy Tudor”, ETs, through BBD&O; Chevrolet, “Musical Moments.” ETs, renewal, through CampbellEwald. WCFL, Chicago: Clark Maple Motor Sales, ETs, through Selviar Broadcasting System; Maytag Sales & Service, announcements, through Charles Silver Co. WMAQ, Chicago: Illinois Bell Telephone Co., announcements, through N W. Ayer Co. Gen. Mills Buys Games WNEW has sold five one-time play-by-play baseball shots to General Mills, coming direct from Florida training camps with Earl Harper as announcer and commentator. First game will be heard March 23, and the last one April 8. Games will be those of the Newark Bears, International League. Yltwli/ Sjuipptd for Super Powtr RADIO PROGRAMMING By ARCHIE W. HALL Production Manager, KVOD, Denver EDITOR’S NOTE: Arch Hall has fired the first gun in a symposium for program producers. Others are invited to submit their views and suggestions. RADIO programming lacks showmanship! It needs lots of imagination. It must have it to keep in pace with the rest of the industry. Seventy-five per cent of our programs are too formal. There is far too much dance music and endless talks. We need to experiment and keep on experimenting. We need bright informal shows, plays, talks and variety programs. We need to discard the tiresome routine and formalities that are predominant on network. The industry needs showmen and should not depend so much on mechanics and personalities. These showmen need a free hand. Radio needs a streamlining of each day’s broadcast to fit in with the listeners day. It is fast becoming a mere humdrum background in the American home. This is due to the fact that only the expected ever happens. How about some of the unexpected? Broadcasting, in a very general sense seems like a 16-hour theme song repeated daily. Of course, there are exceptions, but it is necessary for radio to put a premium on showmanship ... to jar it out of a fast forming “habit”! No other type of show business can sustain itself without imagination. Chiefly, radio needs writers, directors, producers and showmen who, with a free hand who can put a punch in radio that is seldom heard anymore. It needs new people, new minds and new ideas. Radio like milk should be fresh every day and not the sour stale stuff that we are trying to force down the public’s throat! Warner-Gruen Program As Live Show on Coast ( Continued from Page 1) weeks. KFWB will feed the show to stations of California Radio System, including outlets in Bakersfield, San Francisco, Stockton, Fresno and Sacramento. Seventeen other stations throughout the country will get transcriptions. Program, designed to help movie exhibitors as well as provide radio entertainment, and with Warners in complete control except on commercials, which are to be limited, will present young featured players from the film studio’s acting academy. First show will have Gloria Dickson and Ronald Reagan in “One Way Passage.” Henry O’Neill also will appear in it, while Robert Lord, author of the film story, will be guest along with Dick Foran. Frank Smith of Gruen Watch Co. arrives here today in connection with the program. Ferris Chicago Branch Chicago — Radio Features Service (Earle Ferris) is incorporating a branch in Illinois, with George Livingstone, now of CBS press department, as president. Ed Reynolds and Howard Klink will be associates. Headquarters in Mather Tower starting March 15. Epes Sargent of Radio Sales promotion department takes Livingstone’s berth. Western Electric Dividend Western Electric Co. yesterday declared quarterly dividend of 25 cents a share on the common stock, payable March 31 to stock of record March 25. Girl for Ray Hamilton Ray Hamilton, WNEW singing organist, is the father of another girl. Makes two girls and a boy for the Hamiltons. Educational Committee Bars Partisan Speeches A special committee on radio education, appointed to formulate a policy to guide the Board of Education in the control of broadcasts used in the public schools, yesterday recommended that all partisan political speeches and discussions, commercially sponsored programs and radio shows involving “objectionable propaganda” be banned from use in classrooms. Committee is composed of Jacob Greenberg, chairman; Rufus A. Vance, Herbert S. Walsh, and Albert L. Colston. Report as submitted requested that individual school principals should be allowed to rule if programs meet with above mentioned specifications. This policy is a direct contradiction of rules adopted by the board two years ago. Also on the recommendation list was a request that the superintendent of schools should appoint a committee to approve all radio programs before they are broadcast in class rooms. Robert Moreno Signed Robert Moreno, dramatic actor formerly under contract to Major Pictures, has been signed by Curtis & Allen for a commercial program now in work. Frank Dailey Recording Frank Dailey and his orchestra on Friday will record numbers from “Rebecca of Sunnybrook Farm”, Shirley Temple’s new 20th CenturyFox picture for Victor. First in local accounts in Chicago WGES (In the heart of Chicago ) cominG and GOinG H. ALLEN CAMPBELL, general manager of WXYZ, Detroit, leaves today for Hollywood, Fla,, for a month’s vacation. GEORGE W. TRENDLE, president of KingTrendle Broadcasting Corp., owners of WXYZ, has been in Florida two weeks and is taking two weeks more. C. A. CUTLER, sales manager of Nehi Inc., Columbus, Ca., and TUCKER WAYNE of the James A. Greene & Co. agency, Atlanta, arrive in New York today for the first broadcast of the “Royal Crown Revue” featuring Tim and Irene and Ceorge Olsen's orchestra, starting Friday over NBC-Blue Network. JERRY BELCHER, who broadcast his last Sunday program from San Rafael, will also air his next episode from the San Francisco area. WILLIAM K. DORMAN, manager of John H. Perry Associates, has returned to New York from a business trip to Perry offices and agencies in Chicago, St. Louis, Louisville and Cincinnati. PHIL G. LOUCKS, acting head of NAB. went back to Washington yesterday after conference with AFM Executive Board. JOHN C. PAINE, general manager of Ascap. arrives back from Pittsburgh tomorrow. He inspected local offices of the society. TOM KEARNS of WOR press department leaves for Washington tomorrow to do advance work for Jimmy Scribner (“Johnson Family”), who opens March 18, at the Capitol Theater. COL. JOHN W. ALICOATE, publisher of RADIO DAILY and FILM DAILY, sails today for a cruise to the West Indies. SIDNEY LANFIELD, director, returns today from Florida and will spend some time in New York staying at the Sherry-Netherland. EARLE BAILEY of MCA sails today for Europe aboard the Queen Mary. ENID SZANTHO and ROSA PAULY of the Metropolitan Opera Co. sail for Europe today. 0. B. HANSON went to Philadelphia yesterday on business. RAY GUY of the NBC engineering department leaves for Washington today to look over NBC outlets in that city. LOUIS K. SIDNEY returned to Coast yesterday after spending one week in New York. Agency Bills Filed Albany — Statewide Theatrical Agency bill, introduced in the assembly by Charles H. Breitbart, provides for licensing by labor department of all theatrical agencies and artist booking bureaus. Same bill was introduced in the Senate by Senator Elmer F. Quinn and is known as the Breitbart-Quinn bill. Campaign for the passage of the bill is being waged by the Entertainment Managers Ass’n of New York City. Crosley Reports Loss Cincinnati — Crosley Radio Corp. reports net loss of $376,915, including fire and flood loss of $343,314, for 1937. Net profit of $1,237,057 was reported for 1936. NORTHWEST’S LEAPING RADIO STATION