Radio daily (Jan-Mar 1938)

■■■■■■■■ VOL. 3, NO. 56 NEW YORK. N. Y., TUESDAY. MARCH 22. 1938 FIVE CENTS Major Networks Up 11% February Gross Billings For Three Webs Reveal Total of $6,435,320; March Outlook Is Optimistic ATLANTIC’S BASEBALL PLAN FULLY COMPLETED The Atlantic Refining Co., one of the largest individual sponsors of sports on the radio, has established a network of nine stations to be known as the Atlantic Baseball Network which will carry play-by-play descriptions of all Philadelphia Athletics home games the coming season. With WIP originating, broadcasts will be aired over WHP, WCAL, WORK, WSAN, WEST, WEEU, WPG and WDEL. In addition to the network tie-up, Atlantic has also signed exclusive agreements with the following stations for local play-by-play accounts: WRAK, WAZL, WNBF, WESG, WBRE, WTHT, Eastern League. Un( Continued on Page 2) J. Leslie Fox Resigns To Join Hearst Office Kansas City, Mo. — Announcement was made Saturday by Arthur B. Church, president of KMBC and the Midland Broadcasting Co., of the acceptance of the resignation of J. Leslie Fox, for the past several years sales director of KMBC. Fox whose resignation becomes effective April 1, will join the staff of International Radio Sales as Pacific Coast manager with headquarters in San Francisco. Jessel Renewed on MBS The Georgie Jessel show on Mutual, Sun., 6-6:30 p.m., has been renewed for a 13-week period, effective April 10. Program is a participating commercial with a dozen sponsors between here and the Coast. Locally, Crawford Clothes has the commercials. Earfal for Commons Montreal — The Canadian parliament will likely hear more about commercial advertising over the CBC when the parliamentary committee brings in its report. The question is one on which some members of the House of Commons have clearly defined ideas. The regulations governing political speeches will also likely be discussed. Cravens’ Togs Kathryn Cravens of CBS has been chosen as the "best dressed woman in radio" as a result of a poll of the nation's designers, collected by Emil Alvin Hartman, director of the Fashion Academy. AFRA WILL ASK FCC AID TO REINSTATE KSD MAN Henry Jaffe, attorney and general counsel for American Federation of Radio Artistes, yesterday revealed the Federation’s proposed plans in the fight against station KSD which is now being reviewed by the National Labor Relations Board. Speaking before a small gathering, Jaffe stated that the AFRA was going to fight to have Richard Peley, discharged announcer, reinstated, and would, if the NLRB upholds AFRA, ask the FCC to intervene on the grounds that KSD has broken the FCC regulations. Station, owned by Pulitzer Publishing Co., is reported to have dis( Continued, on Page 8) 'Frisco Papers Cut Down on Radio Column Space San Francisco— Three dailies here clamped down on radio column space with Bob Hall of “Call-Bulletin” losing half his regular space, Herb Caen of “Chronicle” losing art and his streamer head and Darrell Donnell of “Examiner,” likewise. “News” still unaffected along with Oakland dailies, “Post-Enquirer” and “Tribune.” More Sets Exported to Mex. Washington Bureau, RADIO DAILY Washington— An increase of 7,930 radio receiving sets in 1937 exported from the United States to Mexico was recorded here today by the Department of Commerce in its tabulations of exports from the U. S. to Mexico. In 1936 we exported 85,705 sets and in 1937 there were 93,634, it was stated. The increase in value was $299,000. The 1936 exports were valued at $2,086,000 and in 1937 $2,385,000. I “VOICE OF PEACE” SHOWS READY FOR 21 OUTLETS American League for Peace and Democracy will sponsor a series of 13 anti-war programs over WMCA and a minimum of 20 other outlets nationally beginning March 31, it was announced yesterday. Series will be live talent over New York outlet, and will be transcribed for all additional outlets. Station list, which at ( Continued on Page 7) CBS Coast Studios Are Set to Open on April 30 CBS will open its new west coast studios April 30 it was announced yesterday. Studios and offices were built at a cost of $2,000,000 and will house broadcasts of Edward G. Robinson, A1 Jolson, Hollywood Hotel, Lux Radio Theater, Joe Penner, Jean Hersholt, Eddie Cantor and others. CBC Board Talks It Over Ottawa — The CBC board of governors at a meeting yesterday discussed the U. S. exchange program policy which has been under attack of late. Governors also talked about the addition of high power station in the maritime and west Canadian provinces. Seeking to obtain information as to | how and where its Austrian affiliate the AKM stood as a result of the Nazi coup, ASCAP officials were unable to get a reply from any of the foreign performing rights society officers. As a matter of fact they haven’t heard a word from the AKM staff since Hitler’s army moved in. However, a cable did come from an unsigned Nazi official which stated that they had taken over the society ( Continued on Page 8) By HOWARD J. LONDON The combined February receipts for CBS-Mutual and NBC totaled $6,435,320, up 11.2 per cent over Feb. 1937. All three major networks reported increases. CBS gross receipts for February are up 18.4 per cent; with dollar volume of $2,681,735. NBC, from both the Red and Blue networks, grossed $3,498,053, an increase of 6.1 per cent; Mutual receipts were $255,532, up 12.4 per cent. Mutual receipts are the third largest ( Continued on Page 8) SQUAWKS STILL COMING FROM WASH. LAWMAKERS Washington Bureau, RADIO DAILY Washington — Despite a veritable blast of reactionary criticism from Capitol Hill, Chairman Frank R. McNinch, of the Federal Communications Commission in a special interview with RADIO DAILY declared the proposed investigation of the ( Continued on Page 2) RCA Will Standardize Tele in 6 to 12 Months RCA is “hopeful” that its television standards will be definitely set within the next 6 to 12 months, though no actual date can be set. When standards are known, they will be turned over to the Radio Manufacturers’ Association, which will ( Continued on Page 7) G-Man Makes Good Portland. Ore. — When J. D. Swenson, newly appointed special agent in charge of the FBI's Portland division, arrived to succeed C. C. Spears, resigned, he found he must face a microphone as well. Spears' resignation came during a weekly series over KOIN, explaining the work of the Federal bureau. Nazis In Austria Send Ascap “Irrevocable Instructions”