Radio daily (Jan-Mar 1938)

Tuesday, March 22, 1938 7 RADIO DAILY: NEW PEC6EAMS-IEEA/ San fuuitUca KYA has new “Bride’s Bureau” originating in Oakland which went commercial March 21 with 11 sponsors a week. Fifteen-minute period of calling attention to home furnishings, etc., uses “Betty Bridewell” Monday through Saturdays at 11:15 a.m. and three or less plugs per diem. Hal Burdick, NBC author, to L. A. where he appeared before approximately 20,000 students. His March 20 “Night Editor” originated there. Bennie Walker, NBC emcee, bought home in Berkeley where Joseph Henry Jackson, book critic, is building. “Woman’s Magazine of the Air” extension period of 15 minutes shifted from Tues. to Mon. A six-voice group of singers has joined Lucy Cuddy’s “Mike and Aireo” broadcasts Wednesdays, KSFO. Salving fears of Chicago agency that public wouldn’t understand his Sunday interview with Orientals here, Jerry Belcher lined up American University grads for his Fitch show. Bob Lemond, formerly KEHE, L. A., joined the KYA staff Mon. 21, as production mgr. Only 25, he’s one of the youngest air execs in northern Calif. NBChanges: New announcers are Emerson S. Smith, formerly KOH, Reno; John B. Grover, ex-KFBK, Sacramento, and Euel Labhard, NBC drama actor. Lou Withers, announcer here for several years, to Hollywood where he has several film offers, including a role in a forthcoming western. . .Stanley Smith and Bob Sandstrom, messenger boys, upped to “pages” although they actually take place of desk hostesses. Hostess Eleanor McFadden now sec. in program dept. Jack Meakin plays the 8-day Oakland food show in April by CRA booking. Marin Dell Dairy underwriting. Anson Weeks follows Joe Reichman in the Mark Hopkins in the latter part of April. FCC has denied KDON, Monterey, a power increase. New NBC salesman is Chet Blomsness, formerly KGW, Portland. The Federal Communications Commission will not accept an application for a radio station construction permit or license which requests alternative frequency facilities. "Radio Garden Club" A timely new series of broadcasts to be known as the “Radio Garden Club” will be given Saturdays over WCCO, Minneapolis, this spring in cooperation with the Minnesota Horticultural Society. Speakers will include a number of faculty members of the University of Minnesota Agriculture Department. The purpose of the “Radio Garden Club” is to give listeners practical information on care of lawns, planting and propagation of flowers, landscaping and general upkeep of gardens. R. S. MacKintosh, secretary of the Horticultural Society, opened the series. During the broadcasts, instructions for planting specialized types of flower gardens will be given. These will include gardens with design motifs or color harmonies. Heavy on the Weather The weather provides one of the most popular programs on WCOA, CBS outlet in Pensacola, Florida, and the broadcasts claim perhaps the greatest listening audience of any programs heard in northwest Florida and southern Alabama. Florida is weather conscious, especially so in the area served by WCOA. These reports which are broadcast at specified times are a part of the daily lives of people living and working in this section. Station broadcasts thorough and complete reports three times daily. Approximately five minutes are required for each broadcast when all information relating to local weather as well as forecast in neighboring states are presented as a special service feature. WCOA presents these programs each day at 11:00 a.m., 12:15 p.m. and 10:00 p.m. Storm warnings and other unusual forecasts, however, are put on the air when received. Listeners served by the station know that any news concerning the weather will be presented to them. RCA Will Standardize Tele in 6 to 12 Months ( Continued from Page 1) check them against standards desired by competing television firms. These various standards will then be examined and general standards adopted for the entire industry. It will be necessary to adopt general standards before submitting them to the Federal Communications Commission in order that the government will be assured that television receivers will be suitable for general commercial use. KROY to Walter Biddick Sacramento — Walter Biddick, San Francisco, has been named representative of Royal Miller station KROY, the local CBS daytime outlet. Local Educational Shows KTMS, Santa Barbara, has completed a schedule of local shows which are presented each evening at 8:30 p.m. for one-half hour. On Mondays a round-table discussion is carried on between a group of High School students, and their parents. On Tuesday, a semi-religious program “The Pastors Study” holds the spotlight. On Wednesday evening two spelling teams battle it out on the KTMS Spelling Bee. Local teams of five enter challenges each week, and words are sent in by interested listeners. Thursday night’s program is produced by the Santa Barbara State College Dramatics class. Half-hour plays, alternate with microphone campus trips. Friday night’s feature is the local Federal Symphony Orchestra. Recorded Special Events Utilizing its newly acquired portable recording outfit, KGER has gone in for special events, stimulating effort for unusual programs by having two three-man crews who compete for “scoops”. Recent novel programs produced and broadcast include charting the ocean floor aboard U. S. Geodetic ship, a visit to Los Angeles’ wholesale vegetable market at height of its activity at 3 a.m., broadcast from Plane Dispatcher’s Tower at Western Air Terminal, and trip through a fish cannery, from the time the fish yells “Uncle” to pasting the label on the can. Another Quiz Show Johnny Rogers, manager of the State Theater, is inaugurating a weekly radio program from the stage of his house known as “The Man on the Stage,” which will be aired each Fri. between 9:15 and 9:30 o’clock over WKBO by Frank Bowers. Members of the audience will be invited to the stage to answer questions in a quiz contest. The high scorer will receive $5 in cash and the next three winners will be given free theater tickets. Peace League Programs Readied for 21 Spots ( Continued from Page 1) present has not been completed, will be expanded as the series advances. Programs, to be known as “Voice of Peace”, will be heard locally at 9-9:15 p.m. and will be supervised by an advisory committee consisting of Sidney Kingsley, Marc Blitzstein, Ernst Toller, Hanns Eisler, Floyd Miller and Mitchell Grayson. All programs will be centered upon current events and will be of a dramatic nature. American League branches situated throughout the country will be in complete charge of all distribution and are at present engaged in setting stations in their various cities for the series. Many Thanks for all the compliments that keep pouriny in. Radio Annual , as part of Radio Daily Service was designed to meet the demands of the busy radio executive for a standard and comprehensive annual book of reference. In this it is an accomplished fact. ★ NOW BEING DISTRIBUTED COMPLIMENTARY TO RADIO DAILY SUBSCRIBERS.