Radio daily (Jan-Mar 1938)

Thursday, March 24, 1938 3 BRITISH THEATERS MAY DEVELOP OWN TELEVISION ( Continued, from Page 1) projection in places of public entertainment, is strictly prohibited.” The decision, it appears was reached chiefly because of the arrangement to televise the Jock McAvoy-Len Harvey fight for the light-heavyweight championship of Britain from the Harringay Arena yesterday. The promoters made it a condition of their contract with the BBC that reproduction into movie shows should be prohibited. Now the film houses are going into a huddle to overcome a likely wholesale extension of this bar, and the idea which seems most likely to be evolved is that they will stage shows in their own studios and televise them to hundreds of screens by land line. This, of course, will involve the laying of costly coaxial cables from the studio to every cinema, but will, on the other hand, eliminate the expense of running the dozens of stage shows which at present supplement films at many West End cinemas. London (By Cable) — Major Tryon, postmaster-general, stated in the House of Commons that there would be 8,540,000 radio licenses issued this year. It was proposed that eight per cent of the net license revenue should in future go to the British Broadcasting Co. to further the work of television. He stated that $1,472,000 had been granted for television during the year. NBC Adds Three Outlets In Its Western Territory (Continued from Page 1) MacPherson is station manager. Station operates on 250 watts daytime, 1 100 at night, on 1210 kcs., and will be offered as a bonus station to advertisers using KGIR, Butte. KGKO was recently transferred to Fort Worth from Wichita Falls. It starts operation from Fort Worth on May 1. Station is owned by Amon G. Carter and operates on 570 kcs. with 5,000 watts day, 1,000 watts at night. Harold V. Hough is general manager. KTOK is owned by Harold Hough and is a 100 watter on 1370 kcs. j Joseph W. Lee is manager of the station. Nu-Enainel Buys Sport Show Chicago — Nu-Enamel Company has bought a 15-minute post-baseball spot on WCFL for summer months. Sports information and scores will be interlarded between musical selections. Texas company, which will sponsor play-by-play, also has bought 15 minutes preceding ball game for dugout interviews and personality talks by Hal Totten who also will do the play-by-play. Buchanan company has the Texaco account. RADIO DAILY * IP IP C M (i Helping the Merchants Goodwill gesture on the part of KDYL, Salt Lake City, toward Utah Furniture Dealers, staging their Spring Style Show in April, includes arrangement for air appearances of local public figures and extensive promotion of the show through spot announcements as well as dedicatory program. Real Early Bird “Cracking Records at the Crack of Dawn.... As Only KNX Can” is the title of a four-page folder which calls attention to Fletcher Wiley’s Sunrise Salute over KNX, Los Angeles. Folder, with a crowing rooster in contrasting colors on the frontispiece, extols the merits of this early morning program on the inside pages and follows with reproductions of testimonials on the last page. Local Ad Service WATL, Atlanta, has introduced a new advertising service for local retailers which is known as the Classified Column of the Air. Service is presented daily, except Sunday from 3:00 to 3:30 p.m., according to Maurice Coleman, station manager and originator of the idea. C. of C. Book Aids Station WOPI, Bristol is issuing a brochure entitled “Two Markets to Market”. WJR Will Let Listeners Select New Announcer Detroit — The WJR audience will choose a new announcer in a public audition on Friday, April 1. The station needs a new “mikeman”. There are around 100 applications for the job and Mr. and Mrs. John Q. Public will be the judges. WJR officials will select a list of the most likely applicants and during the program on the air, starting at 8:30, each will be given a chance. The candidate may write his own announcement or have it written for him. He will be known only by number or letter to avoid the possibility of packing the jury. The job at WJR has been open for more than a week but officials have been at odds until the solution came from station’s manager, Leo Fitzpatrick. Foundation's Farewell (Continued from Page 1) and directors Wednesday at a nearby north side hotel. Commander McDonald arrived several days earlier than expected from his cruise. Cuts in on Sweepstakes Pittsburgh — Bernie Armstrong, KDKA staff organist and featured soloist on many commercials, was one of the lucky Pittsburghers who held a prize ticket in the Irish Sweepstakes which assures him of at least $2,500. OTICN * Material for the brochure contains latest market data about Bristol and was obtained from the new booklet recently released by Secretary W. A. Hiddleson of the local Chamber of Commerce. Station brochure will go to agencies and advertisers. A "Piece" of the Studio With WEW’s $70,000 studios scheduled for completion next month, General Manager A. S. Foster had 500 pieces of celotex cut and painted with the studio color design and mailed them to advertising agencies and advertisers with a letter which started: “Herewith enclosed a piece of our new studios.” Letter plugged the station’s achievements since going commercial last September. Preparing for Elections An illustrated booklet has just been issued by WFIL, Philadelphia, on its presentation of election returns called “First with Election Returns” and sub-titled “Climb on the Band Wagon.” Booklet lists the means of coverage of all political fronts and sources such as: two INS teletypes; news bureau correspondents with direct wires throughout the state; local direct wires from the news service and daily newspapers; the 30 x 10 studio election board; and the staff of WFIL’s editors, tabulators and rewrite men. FCC’S NETWORK PROBE MAY BE 6 MONTHS AWAY (Continued from Page 1) Although Chairman O’Connor of the House Rules Committee was recently said to be willing to report out the Connery resolution, it is now understood that the present investigation announcement will probably delay or withhold action regarding the measure. Washington — FCC today announced that the investigation and survey of the Great Lakes and inland waters of the United States, now being conducted by Commissioner Brown, be extended to include the present contractual relationship between the American Telephone & Telegraph Co. and the Radio Marine Corp. a subsidiary of RCA. The investigation pertains to the furnishing of radio telephone service to the public through coastal harbor stations in the United States. D’ARTEGA AND HIS ORCHESTRA Now Buffalo Theatre for limited engagement Exclusive Management JACK LAVIN PARK CENTRAL HOTEL NEW YORK WJIM the only station m Lansing Primary pop. 137,310 Radio Families (primary) C0,4(>t Annual Retail Sales, yoo/y) *73,393,000 You Lived in Lansing • • • • where there's only one Radio station in the city. • • chances are youd listen to that station (WJIM) almost exclusively ... BECAUSE ... clear reception ... local sentiment ... highest quality entertainment • . • then multiply this < 'one city-one station" exclusive set-up seven times. . . add WXYZ (key station) Detroit. • . and you have, figuratively speaking, an advertiser's paradise MichiganRadio Network WXYZ KEY STATION ryy\/\\ DETROIT MICHIGAN The Paul H. Raymer Co., Representative