Radio daily (Jan-Mar 1938)

6 Thursday, March 24, 1938 RADIO DAILY AGENCIES E. ROSS GAMBLE, space buyer for Leo Burnett agency, has been elected treasurer of the Audit Bureau of Circulation. Pepsodent Co., Chicago, has been admitted to membership in Association of National Advertisers. PHELPS-ENGEL-PHELPS agency, Chicago, has been named counsel for Hollywood Diet Corp., Chicago, and Joseph Lemke, Melrose Park, 111. ART TATHAM, advertising manager of Bauer & Black, and head man of the Chicago Federated Advertising Club, is working on a survey to show how much advertising money from the Chicago area is placed elsewhere. CHICAGO FEDERATED ADVERTISING CLUB has added A. M. Crossley, president of Crossley, Inc., as speaker for its radio series. His date is April 14. LOUISVILLE Jack Peyser, who has been freelancing in Chicago, and was for a time with WLW, is new announcer on WHAS. He will handle the Oertel Show, aired from the Drury Lane Theater on Monday nights. Harry Diekman, ex-WAVE musical director, heading for his home in Detroit. Expects to place his band at a Michigan resort for the summer. Bill Sherman, WGRC chief announcer, will have a leading role in play to be presented by Little Theater, under the direction of Boyd Martin, “CourierJournal” film critic. Skeets Morris, who was injured in an automobile accident, while returning from an engagement in Hodgenville, Kentucky, has recovered, and is again airing with his hillbilly gang on WHAS. Mildred Lee, who conducted the air gossip column “Under Ether” in the “Courier-Journal,” has left WHAS, and is out of radio for the present. Serg. Nyrum Young of the Louisville Police Department and Jack Starks, WAVE technician, are attracting attention with their “Cruising in Traffic,” broadcasting from the new mobile unit. WGRC has a new troupe of hillbillies on the station, the “Oklahoma Outlaws.” Cain Gets St Louis Call Chicago — Noble Cain, conductor of the Chicago A Capella choir heard over NBC, and director of the Cabin at the Crossroads chorus, has been named conductor of the 2,000 voiced | National High School chorus to per j form in St. Louis on April 1. DON KERR Master of Ceremonies WMCA Fox-Fabian Amateur Hour Six Star Revue Zeke Manners’ Gang ■ i * Programs That Have Made History ☆ j ! (NBC's National Farm and Home Hour) TAURING the last decade the Na tional Broadcasting Company, the United States Department of Agriculture and national farm organizations have joined forces to bring farmers throughout the land the most outstanding agricultural program on the air. On October 2, 1928, the National Farm and Home Hour made its debut under the direction of Frank E. Mullen, pioneer in farm broadcasting. Format of the program remains substantially the same as when first conceived. The Farm and Home Hour, often called “The Nation’s Bulletin Board of Agriculture,” offers a wide variety of features. Among these are timely and authoritative information from the Federal Department of Agriculture; music by Walter Blaufuss and the Homesteaders orchestra; Washington news comment by H. R. Baukhage, veteran correspondent in the national capitol; weather and crop reports; comedy in the form of the “Farm and Home Bugle,” with Johnny Wolf and Thor Erickson; a dramatic sketch of life in the national forests starring Harvey Hays, Judith Lowry, Lucille Husting and Raymond Johnson; special broadcasts direct from the scenes of important farm events; and many other features of wide national interest. The Farm and Home Hour interests urban as well as rural listeners. The program has become a noon hour tuning habit in thousands of homes from New York to San Francisco each week day at 12:30 p.m. EST. Ninety-three NBC-Blue network stations carry the program. A gay spirit of informality prevails. Everett Mitchell’s cheery “Lots of Good Luck, Everybody,” and “It’s a Beautiful Day in Chicago,” have become catch phrases known to millions of listeners. Leaders in all fields of agriculture are heard regularly on the program with up-to-date news and information on developments affecting farming and homemaking. The Farm and Home Hour has really made radio history. It has brought the country to the city and the city to the country. One of the outstanding contributions of radio to mankind has been its service to the farmer. On this score, the Farm and Home Hour has established a unique record of service in radio history. William E. Drips, NBC’s director of agriculture, supervises the program. WQAM's "Shadows and Sunbeams" CLOSE to $100,000 in cash has been raised for needy persons during the past eight years directly through WQAM’s program, “Shadows and Sunbeams”. Conceived by Fred W. Borton, president of the Miami Broadcasting Company, early in 1930, the onehour charity program has been on the air consistently ever since. Dr. Everett S. Smith, pastor of the First Christian Church, and well known on the air, conducts the program. He describes each “Shadow”, tells what is needed in food or money or necessities, and appeals to the radio audience for direct contributions. Phone calls donating aid are acknowledged on the air, and a collector picks up donations next day. The Civitan Club of Miami has the charity as their main project. They provide all the administrative expense and the city of Miami provides office and storage space. Every penny donated in response to the radio appeal goes directly to the “Shadow” for which it is designated. Station WQAM provides the time on the air and the musical entertainment for the program and assists in preparing the copy for broadcast. “Shadows and Sunbeams” is the one 100 per cent charity in the community. Statement of receipts and disbursements for the year ending December 31, 1937, showed contributions received to be $8,996.06, total cash disbursements $8,187.44 and total disbursements other than cash came to 20,688 items. WOAI Big News Contract San Antonio — Effective April 25, WOAI has consummated the largest single contract of time for any single product in the history of the station. The S. A. Brewing Association, makers of Pearl Beer, will sponsor fifteen minutes of news six days a week at 10: 15 p.m. with commentator Ken McClure at the mike. The advertising was placed by Pitluk Advertising Agency of this city. Frazee Taking Leap Harry Frazee, production man on “Gang Busters” program, will be married today to Dorothy Sherwood, non-professional. Frazee took over Phil Lord’s duties on the series in January. WOL Renews Transradio Washington Bureau, RADIO DAILY Wash., D. C. — A new contract covering a period of three years was negotiated today between Transradio Press Service and Radio Station WOL, Mutual outlet here. Transradio news has been broadcast on WOL for the past three years and was one of the first stations in the country to subscribe to Transradio. CARL BIXBY Creator, writer, director or producer of successful network radio programs. P. O. Box 84, Manhassef, L. I., N. Y. NEW BUSINESS Signed by Stations WMAQ, Chicago: North Western Railroad Co., Suburban Hour program renewal. WWSW, Pittsburgh: Republic Oil Co., 15-minute program. WSM, Nashville: Bull Durham Smoking Tobacco Co., ETs, through Lord & Thomas. WSIX, Nashville: Loew’s Theater (Nashville), Name the Band program ETs. KWK, St. Louis: Gruen Watch Co., ETs; Dr. School’s Comfort Shops. ETs. KTHS, Hot Springs: Chevrolet Motor Co., ETs, through CampbellEwald ; Magnolia Oil Co., announcements, through Bruck-Sacks Co. ; Stag Beer, news program, through J. Walter Thompson Co.; Sterling Beer, racing results; Schlitz Beer, announcements; Roi Tan Cigars, announcements, through Laurence Gumbinner Co. ; Willhite Melon Farms, announcements; Thompson Hatchery, 15-minute programs; Waller Bros. Nursery, 15-minute programs; Carter Chickens, announcements, through Shaffer-Brennen ; Lutheran Church, Lutheran Hour, through Kelly, Stuhlmann, & Zahrndt. WNBX, Springfield, Vt.: Genest Baking Co., news program; Wellwood Furniture Co., news program; Krueger Brewing Co., news program, through Young & Rubicam; American Tobacco Co., ET announcements, through Lord & Thomas; Clover Farm Stores, announcements, through Harry M. Frost; Chamber of Commerce, news program; Liggett & Myers Tobacco Co. 30-minute program, through Newell-Emmett; Goodyear Tire Co., The Shadow. WSPR, Springfield Allen W. Mills, former commercial representative has joined the public relations department of Western Massachusetts Theaters, Inc. Wayne Henry Latham, program director, has started a new series of lectures as instructor of public speaking, University Extension, Department of Education of Massachusetts. Quincy A. Brackett, president, has been in New York on a business trip. Lloyd and Alta, hillbilly performers, have returned to the station after a long lay off. Henry A. Felix, former announcer for WSPR, WMAS and WMEX has joined the WHDH staff in Boston. Clara Zamachay, first prize winner on the Rivest Children’s Hour won a trip to New York and an opportunity to b.c. on Mutual net program “Microphone of the Sky.” Chief Engineer Hillis Holt is rebuilding the turntables. GEORGE GRIFFIN Lyric Baritone e THURSDAY WJZ-NBC BLUE 12:15 P. M. EST. e SUNDAY WEAF-NBC RED 9 A. M. EST. ☆ MAGIC MELODIES Tuesday 7:45 P.M., EST. WJZ-NBC Blue Management NBC Artists Service