Radio daily (Jan-Mar 1938)

Thursday, March 24, 1938 7 RADIO DAILY NEW PRC6CAHS-IDEA/ OKLAHOMA Miss Loree Greenwood, former secretary at KOMA (Oklahoma City) has been named office manager of new downtown ticket office of American Airlines in Skirvin Hotel. Ramon Martin, KVSO (Ardmore) newscaster delivered a program last week from a smoke filled studio on the second floor of the Daily Ardmoreite building. A raging fire in a garage adjoining was described by Martin and James Griffith, taking turns at the mike. KVOO (Tulsa) now broadcasting Chamber of Commerce Open Forum lectures every Friday afternoon. In city election KVOO (Tulsa) held half-hour broadcast with threeminute time-limit on each speaker. Series of half-hour weekly programs on KVOO (Tulsa) is telling about International Petroleum Exposition to be held this summer in Tulsa. Hughie Price (WKY discovery) being featured on Hales-Mullaly twoper-week show on KOMA (Oklahoma City Rival). Nonesense and Notes show folds after two weeks. KTUL (Tulsa) also on program. KOMA has applied for an increase in power from 5 to 50 kilowatts and for permission to install a new transmitter and a directional antenna for night use. A previous request had asked permission to increase power from 50 to 10 kilowatts. Dott Malone new songstress in 15 minute weekly morning spot on KTOK for Good-Nite cream. KTOK promised Oklahoma City baseball fans a crack announcer for Texas League ball games so secured Ted Andrews, from KWKH where he previously handled sports, baseball broadcasts and special events. Andrews is set to report for duty April 1st but is at present with the club in training quarters and exhibition games. With something to crow about KTOK, Oklahoma City, is set to go to town having contracted for 11 billboards in the city and screen advertising in all Standard Theaters neighborhood houses telling of its fivepoint coverage including NBC-Blue (May 1st), Mutual, UP news, Baseball Broadcasts and Key station for Oklahoma Network. Have also contracted for centerfield billboard at baseball park as part of campaign. Sponsor with four-week old program on KVSO for kids offered bottle of milk chocolate a day for week to first six persons calling after announcement. Telephone exchange was swamped with thousands of busy signals; officials protested. The sponsor, very happy, sent the 12 operators on duty free bottles of his product. KVSO wrote a public apology letter to telephone switchboard operators in promotion ad in newspapers on the following Sunday. Dippy Riddles Dippy Duds! New hilarious material to pep up your MAN ON THE STREET PROGRAM Write us for information RADIAD SERVICE 612 N. Michigan Ave. Chicago, Ml. "Gadget" Co-op. Show Several New England radio stations will air a new participating transcribed series to be known as “Gadgets.” Show will be a breezy commentary on small household utensils which minimize and lighten the drudgery of housework. Anecdotes and humor, in network style, will split up copy matter on each gadget included in the program, which will be emceed by a commentator, known as “The Gadget Man”. Bertha Bannan is the producer. Woodpecker Stooge “Clarkwatchers”, is the title of a new daily series sponsored by Clarke’s Clothiers on KTUL, Tulsa. An early morning show, 7:00 to 7:45, it features Waldo, a dummy woodpecker, and Eddie, a comic entertainer. Bulk of program is written around Waldo who pecks out correct time and prompts Eddie with weather forecast and transcribed music. Commercials are mostly humorous and trick sound effects are employed. News Room Stuff “News Room Oddities,” a new Sunday afternoon show on WAAF, Chicago, is based on all unique and unusual stories that come over the United Press wires during the week. Program is produced and announced by Jack Odell. Easing 'em Out WWL, New Orleans, is readying a one-hour and forty-five minute program, entitled the “Burial of Dinah”. A one-time shot, it is a burlesque leading up to the idea of dropping the much overworked “Dinah” as a studio song number. Skit was the result of a vote in which listeners picked “The Ghost of Dinah” as successor to the much used ditty, which will be musically murdered and buried during the program. Phone Call Offer Because of wide-spread popularity of John Kiley, WMEX staff organist, and Jay McMasters, WMEX announcer they are being sponsored four times weekly in a program known as the Lustre Boys’ Matinade. Show’s direct appeal is in the announcing of the name of any listener calling or writing in for a request. Sponsor, Lustre Wax, gives those making request a can of their product. Kiddie Talent Quest A Children’s Talent Quest, is being conducted by Uncle Don, who is now in his eleventh year over WOR. Contestants are from the Metropolitan (New York) area and, after several eliminations, two winners will be flown to Hollywood where they will be guests of Paramount Pictures. Winners of the contest which will run until the second week of May, will also receive bronze tablets with their names inscribed. WHAM Educationals WHAM, Rochester, recently presented the initial broadcast of the Translake Study Group. This weekly series of international educational programs is aired by the students of Rochester’s John Marshall High School and Toronto’s Northern Vocational High School with WHAM and CBL, Toronto, alternating broadcasts. Show is in form of round-table discussions on current topics mutually decided upon and consisting of problems facing citizens of both countries. Cooking Quiz “How Would You Do It” is the title and opening question on this new program conducted by Evelyn Volk, culinary expert, over KTUL, Tulsa. Show, which is held before a studio audience (who get a chance to sample the excellent dishes) differs from the usual run of home economics programs in that listeners are invited to send in their reasons and answers to the question. If the recipe is okay it is used on the air. Sponsor is Denton Co., Chamber Range dealers. WEST COAST Bert Butterworth’s Saturday news commentary on KFI has been renewed by his sponsor, Mandarin Foods, for another eight weeks from March 26. A. I. Bezzerides, author of a new novel due out next month, “Long Haul,” was a guest on KMPC’s “Meet the Author” Wednesday at 3:45, with the interviewing being done by Miss Margaret Wilson at the Beverly Hills Public Library. Six young artists, survivors of recent CBS auditions conducted by William Moore following Charles Vanda’s new “open door” invitation to new talent, will be given a chance to sell their wares to western listeners today, over KNX and CBS Pacific Coast net at 10:15-10:45 p.m., when Wilbur Hatch conducts “Audition,” and Don Forbes doing the microphonic build-up for the tyros. PHILADELPHIA Major Thomas Coulson returns to the air again with his “Scientific Wonders” broadcast over WCAU. After an absence of three months the “Meistersinger” returns to the air waves over KYW. Maxine Baseur and Joe Jenkins make their bow over WIP in a weekly airing of their “Mood Indigo” revue. Ann Davis and Will Duffield will appear in “The House Around the Corner”, presented by WFIL’s Little Theater Group. A few of the lasting stars who were coached, directed and helped up the “ladder of fame” by Ned Wayburn Evelyn Law Al Jolson Marilyn Miller Fred and Adele Astaire Eddie Cantor Mae West Will Rogers Grace Moore Ed Wynn Fannie Brice Jeanette MacDonald W. C. Fields Charles Butterworth Charlotte Creenwood Clifton Webb Marion Davies Oscar Shaw Ann Pennington Harry Richman Ina Claire Willie and Eugene Howard Norma Terris Hal LeRoy Cilda Cray Jack Whiting Gertrude Niessen Nick Long, Jr. Lina Basquette George Murphy June O’Dea Carl Randall Patricia Ellis Georgie Tapps Grace Bradley Medrano and Donna Melissa Mason Pierce and Roland Virginia Bacon Walter Tetley Virginia MacNaughton Buddy Raymond Florence Rice Don Costello Gloria Young The Five Reillys Paulette Goddard and Hundreds of Others NED WAYBURN’S DANCING, SINGING and DRAMATIC SCHOOL Class or Private Instruction For Preparing Adults and Children For RADIO CAREERS ADULTS (Men and women over 16): Every type of Stage and Ballroom Dancing — Acting — Singing . . . Opportunities to appear in public performances. Morning, afternoon and evening courses — Mondays to Fridays. CHILDREN (Boys and girls ages 3 to 16) Develop grace, poise, charm and good health Classes meet Saturdays and after-school week days. All instruction is under the personal supervision of Mr. Wayburn, world famous teacher and director who staged the best editions of the Ziegfeld Follies and over 600 successful Broadway productions. See “Who’s Who In the Theatre” for part of his brilliant record. Facilities at the school include 10 beautiful modern studios, completely equipped model theatre and radio Broadcasting studio, rprp AUDITIONS and TRYOUTS will gladly be arranged. Free consultation and courses individually planned without obligation. Open 9.00 A. M. to 10.00 P. M. Daily Except Sundays. Close Saturdays at 6.00 O’clock. Visitors welcome. 625 MADISON AVE., NEW YORK Studio Between 58th and 59th Sts. Phone WIckersham 2-4300