Radio daily (Jan-Mar 1938)

2 Friday, March 25. 1938 RADIO DAILY STATIONS CL AMERICA Highlights in the Development of Outstanding U. S. Radio Stations WWL— NEW ORLEANS 850 Kilocycles — 10,000 Watts VINCENT CALLAHAN, General Manager FROM 10 to 50,000 watts. Such will be the record of WWL in July, 1938. In 1907, as an experiment of the physics department of Loyola University, WWL, which claims to be Louisiana’s oldest station, came into being. Beginning with an aerial, picking up coded wireless messages, they soon added a crude transmitter to enable two way transmission. During the world war, the University placed its radio facilities at the service of the Federal government, and at the close of the war turned its attention to erecting an up-to-date broadcasting station. The Department of Commerce licensed WWL to operate with a power of 10 watts, and, on March 30, 1922, the station debuted with a concert from Marquette Hall on the Loyola campus. By 1924 power was increased to 100 watts, and in 1928 to 500 watts, with a new transmitter and studios. Gradual increase of power continued until, on Easter Sunday 1929, a new 5,000 watt transmitter went on the air, and the station adopted a commercial policy. Not much later the studios moved downtown. They are now at the Roosevelt Hotel. On Oct. 2, 1932, with 10,000 watts, the new RCA antenna sent a stronger WWL out on the air. Despite a commercial policy, WWL does not lose sight of the educational and cultural side. It was among the first to broadcast local symphony orchestras, carry musical appreciation lectures, and develop talent for entertainment. WWL not only carries CBS commercial and sustaining programs, but devotes time to local activities. Recently, the FCC approved its application for power increase to 50,000 watts, the new transmitter to be in operation officially in about three months. Vol. 3. No. 59 Fri„ Mar. 25, 1938 Price 5 Cts. TOHN W. ALICOATE : : : Publisher M. H. SHAPIRO : : : Associate Editor MARVIN KIRSCH : : Business Manager Published daily except Saturdays. Sundays nd Holidays at 1501 Broadway, New York, X. Y.. by Radio Daily Corp. J. W. Alicoate, President and Publisher; Donald M. Mersereau. Treasurer and General Manager; Chester B. Bahn, Vice-President ; Charles A. Alicoate, Secretary. Terms (Post free) United States outside of Greater New York, one year, $5 ; foreign, year, $10. Subscriber should remit with order. Address all communications to RADIO DAILY. 1501 Broadway. New York, X. Y. Phone Wisconsin 7-6336, 7-6337, 7-6338. Cable address: Filmday, New York. Hollywood. Calif.— Ralph Wilk. 6425 Hollywood Blvd. Phone Granite 6607. Entered as second class matter April 5, 1937, at the postoffice at New York, N. Y., under the act of March 3, 1879. FINANCIAL ( Thursday , Mar. 24) NEW YORK STOCK EXCHANCE Net High Low Close Chg. — V4 Am. Tel. Cr Tel. . . . ■ 124(4 123'4 124 CBS A . 16 15 V, 16 + 114 CBS B • 15(4 15(4 153/4 + 1 (4 Gen. Electric . 3434 3314 3374 — i/s RCA Common 558 53« 5(4 — 1/4 RCA First Pfd. . . . ■ 447/a 437/s 44 — 3/g Stewart Wanrer . 8 m 8 + 1/8 Westinghouse . 79 76 77 — U/8 Zenith Radio . 121/4 11 (4 121/4 NEW YORK CURB MARKET Nat. Union Radio . . Vi Vi Vi OVER THE COUNTER Bid Asked Stromberg Carlson 4(4 5(4 Mason Taking Charge of NBC Overseas Programs (.Continued from Page 1) formerly handled by Percy Winner who resigned some weeks ago. Mason is well informed in international affairs having served as a captain in the AEF intelligence service. Later he became president of the International News Service. He has been with NBC for seven years, serving as vice-president in charge of publicity and more recently as director of station relations. He speaks several languages fluently. Ken Murray Renewal Ken Murray has been renewed through July 29 as emcee of the Hollywood Hotel program by Campbell Soup Co. Frank Parker, who takes over singing duties from Jerry Cooper on April 1, is the only personnel change being made in show at present. Program is heard on CBS Fridays, 9-10 p.m. MARTIN BLOCK’S “Make-Believe Ballroom” A WNEW FEATURE 1250 Kc. 9:15 TO 11 A. M. 5:30 TO 7 P. M. ACA Begins a New Drive to Get Station Members (Continued from Page 1) drive will include, in addition to the technical help, all other station employees including office help and talent. Organization has already received one serious setback when it was learned that sentiment among AGRAP members has switched from CIO to an independent organization. However results of the AGRAP balloting have not as yet been revealed and outcome may be different from present indications. Complete plans for the drive currently call for concentrated effort towards the technical employees, with talent drive still in its infancy and due for considerable thought and work before it can be put in actual operation. Gross Tax Not Feasible Says Congressman Boylan (Continued from Page 1) can pay this tax,” Boylan said. “Various members of both branches of Congress have at times suggested that this situation should be remedied, but all the suggestions were in the form of gross revenue or net income. This form of taxation with the varying sums and the large amount of labor involved is obviously not as workable as the one outlined in my bill.” Boylan said that Congressman Thompson, Chairman of the subcommittee had not as yet set a date upon which to hold hearings on the bill. The proposed special tax, Boylan said, will be no burden on the broadcast industry as it represents less than six per cent of the revenue of the industry. Mutual Signs for BBC's Wimbledon Tennis Match (Continued from Page 1) cast will be heard here in the morning hours. Officials of the Wimbledon Lawn Tennis Assn, have been attempting to arrange with American networks for direct individual broadcasts rather than the BBC airings, but Mutual is taking the British network broadcasts. Ridge, Manager of WBIG Will Enter Political Race ( Continued from Page 1) clare himself, “100 per cent for the new deal.” Major Ridge, a native of Greensboro, has had a distinguished career in the army where he served under General Pershing in Mexico and France; in newspaper work as part-owner and manager of the Greensboro Record; and at present in radio. He is married and very active in local affairs, especially those of the American Legion and Veterans of Foreign Wars. Between Broadcasts Eric Rolf, CBS announcer, will be married April 15 to Ruth Warrick, radio actress and singer. Marriage is set to take place during the early and repeat Boake Carter airing, of which Rolf is the announcer. cominc and goidg DONALD W. THORNBURGH, CBS vice-president, leaves the Coast Sunday en route to NAB Directors meeting in Washington. He will spend a few days in New York before returning on April 6. VIRCINIA VERRILL flying to New York for a benefit appearance after her Jack Haley show tomorrow night. BENNY KRUEGER, orchestra leader, has left for a vacation at Pinehurst, N. C. JACK R. POPPELE, WOR Chief Engineer, and MRS. POPPELE leave for Europe on April 6. FRANK CILLMORE, president of the Assn, of Actors and Artists of America, and PAUL N. TURNER, counsel for Radio Actors Guild and Actors Equity, are leaving town today for a cruise to Lima, Peru, aboard the Santa Barbara. JOHN SHEPARD, III, president of the Yankee and Colonial networks, is in town. NORMAN SIEGEL, radio editor of the Cleveland Press and NEA, is in town for a few days. MURRAY CRABHORN, general manager of International Radio Sales, and NAYLOR ROGERS, Chicago head of the same firm, are in Los Angeles. JACK GROSS, manager of KEHE, Los Angeles, is en route to New York. BESS FLYNN, Chicago radio author, in town on business. EDWARD WOOD, sales manager of WGN, is a New York visitor. New CBS Coast Studios Will Get Big Sendoff ( Continued from Page 1) the proceedings, will be aired from 11:30 a. m. -1:30 p.m. Also set for the same day are a series of special programs for the Pacific Coast group of CBS. Special dedicatory program will feature one of the largest gatherings of radio and film luminaries ever brought before the microphone at one time. Leading commercials already set to emanate from the new studios include Lux, Rinso, Campbell Soup Co., Camel Cigarettes, Cocomalt, Gulf Oil and others. KYW Packs In April Philadelphia — KYW expects to move into its new building sometime in April. The building, which is now more than three-quarters completed, was delayed by building and trucking strikes. Contract for several thousand dollars’ worth of office furniture was recently completed.