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Wednesday. March 30, 1938
3
WEBER GIVES NON-WEB GROUP TIME TO APRIL 20
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would allow. The Executive Board of the AFM was in session and following the conference, Thomas stated that he found the board very amicable and that Pres. Joseph N. Weber proved to be a reasonable and sympathetic person.
Three members of the Independent Broadcaster Committee are leaving for Washington today to ask financial and legal assistance from the NAB. They are Lloyd C. Thomas, M. A. McNaughton of WTBO, and C. Alden Baker of WRNL. Thomas said yesterday afternoon that it was to be expected, there was considerable work to be done, as in the case with the IRNA. Stations will have to cooperate and fill out questionnaires so that the committee can inform the AFM of the Independent’s ability to pay for musicians or inability to pay, as the case may be. Various other data will have to be supplied. Date of April 20, is believed to be tentative and that more time will be given if absolutely necessary for the negotiations to start. There are 384 nonnetwork stations.
Transcription representatives also met with the AFM yesterday.
Pittsburgh Complications
Serious aspect to the Independent broadcasters’ meeting at the New Yorker last Monday turned up when it was learned that certain local stations in Pittsburgh are now placed “in the middle” of a musical unionization war involving the two leading unions, AFL and CIO.
With the AFM all powerful in practically all parts of the country, and the one union in the entertainment field that to date has been able to maintain its power, the CIO is now starting its first organization drive in the field with a local composed of 80 men in the Pittsburgh area. Attempts have been made to put men to work in all of the five stations in Pittsburgh, but to date have been unsuccessful.
Just what other activities on the part of the CIO in the musical field are not as yet known. However, it is believed that the Pittsburgh unit is the largest local of the CIO. Methods to be used in weaning away musicians from the AFM are also not known. CIO will have very few topnotch musicians to pick from in the unorganized ranks, and must resort to recruiting from AFM if it is to exist.
First in local accounts in Chicago
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KSTP's Educational Aid
The first collection of pioneer folk songs of Minnesota, which will be placed in the state historical society, has just been made as the outgrowth of KSTP’s first northwest educational broadcasting conference, held here last fall.
Auditorium for Amateurs
The San Antonio municipal auditorium will be used to present KMAC’s one-shot amateur show for children. Program, which will have sixty youngsters chosen from a regular Sunday broadcast titled Juvenile Stars, was publicized by placing 60 window cards of each contestant in prominent places about town with an 8 x 10 photo made by the sponsor-photographer on each placard.
RCA Boosts Records
RCA-Victor satisfied with the success of their 45-minute program over KYW, called “Music You Want” has taken additional time on the station with a new program called “Music As You Like It.” Both programs will plug the recordings of companies’ artists. The older program of “Music You Want” will continue to play the classics and semi-classics as formerly. These two programs will be the only disks programs on the stations, as the only other wax
Canadian Stations May Use All News Services
Montreal — News broadcasting was discussed by the Parliamentary Committee on Broadcasting in Ottawa. L. W. Brockington said broadcasting stations were permitted to use Canadian Press news which was provided free of cost, news gathered by local newspapers, and news gathered by the stations themselves. Other services could be used by special permission.
“I would like to see news from Canadian sources monopolized but only because it is more attractive and put up in better shape,” Brockington said. “We have not thought it desirable to prohibit use of news from any particular sources, but had thought it desirable to retain control over it.”
Club Dines Barbirolli
Lotos Club will give a dinner tomorrow to John Barbirolli, conductor of the Philharmonic-Symphony Society of New York, on the occasion of the completion of his first year as permanent conductor of the orchestra. Among those who will gather to do him honor will be Mayor Fiorello H. La Guardia, Sir Gerald Campbell, British Consul General in New York, Mr. & Mrs. Arthur Judson, Mr. & Mrs. Theodore Steinway, Dr. Walter Damrosch & Mrs. Damrosch, Deems Taylor, Mme. Olga Samaroff Stokowski and others.
ings used by the station are Et’s. The new program will probably fall into the exemption allowed the old one by NAPA, which ruled these programs are primarily to promote the sale of recordings and therefore the station need not be licensed by them.
CKWX Folder
An appropriate tie-up with the name of a sponsor was used by CKWX, Vancouver, in a station promotion folder. Folder, printed on blue stock with dark blue ink, begins with a success story about ZIP, product of a confection manufacturer using the station and follows with the suggestion that the station can do a zip of a job for prospective advertisers, and closes with a dealer testimonial letter.
Another Kiddie Angle
A new angle to the variety program is to be found in the “Good Deed Club of the Air”, heard over WOV, New York. Miss Ann Rohling, social worker, has designed an educational variety show for children. Presented at 9:45 Saturday mornings, the airing consists of both inspirational and educational talks as well as an exciting “Jungle Jim” serial and is emceed by a 14-year-old radio actress.
(.Continued from Page 1) network with flexible coverage to fit the advertisers appropriation and market requirements.
Entire set-up is explained in a letletr, signed by Roy Witmer, vicepresident of sales, which was sent out last night to all agencies and sponsors along with the new rate card, No. 24. All rate data is printed on one card with the supplements being referred to by number.
On the new card WMBG, Richmond, has been increased from $120 to $140 per hour; KGU, Honolulu, has been cut to $160, and WMPS, Memphis, is quoted at $140. It formerly was rated at $160.
New set-up has been in-the-works for some time. The development of the General Mills and Chesterfield business is thought to have hurried the decision. Network made presentations to both sponsors showing that under the new plan they could deliver more wattage than CBS. It is also understood that where a supplementary station cannot clear time, sponsor has the option of taking the second NBC station in the city.
Trade is wondering how this new move will affect the NBC’s contracts with the stations. Sups, it is pointed out, signed to represent either the Blue or Red network in the territory, but now find they are, in some instances, “second choice.”
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