Radio daily (July-Sept 1937)

Wednesday. July 28. 1937 RADIO DAILY: CHESTERFIELD SIGNS CBS FOOTBALL SERIES (Continued from Page 1) will continue until the World Series, using the Monday, Tuesday, Wednesday and Friday spots, with football on the other two weekdays. Football contract is for 13 weeks, signing off Dec. 11. Newell-Emmett Inc. placed the account. WGTM in Wilson, N. C. On Regular Schedule (Continued from Page 1) Jimmy Riser, sports announcer and news commentator; Miss Clyde Lee, program director; Billy Steadman, announcer; Jack Hudson, chief engineer; Edna Stallings, staff accompanist. WGTM serves the bright leaf tobacco section, a rich agricultural section, with 12 to 16 million dollars realized annually by tobacco growers. 3 P. & G. Disk Shows Start Runs Over WOR (Continued f om Page 1) Door." All programs are broadcast Monday through Friday. Queried late Monday night a WOR executive said that no contract had been signed with P. & G. Compton Advertising Inc. has the first two shows. Pedlar & Ryan handles "Pepper Young," while Blackett-SampleHummert has "Couple Next Door." RCA Victor Fall Drive (Continued f om Page 1) operative advertising plan. Company at present is sponsoring the fullhour "Magic Key" every Sunday, 2-3 p.m., over 89 stations of the NBC Blue network. Stanton Heads CBS Research Dr. Frank Stanton has been appointed manager of the CBS market research division, effective immediately. Stanton's promotion was made by Hugh K. Boice, vice-president in charge of sales, to relieve John Karol, director of market research, from some of the pressure. Karol will devote most of his time to a study of new developments in radio market research. Greetings from Radio Daily July 28 Lawrence Gray Rudy Vallee Roy C. Witmer Hal Totten Fred Uttal Bill Goodwin NEW LtA/ "The Public Announces" Radio fans get a chance to try their ability at announcing in a new program over WCPO, Cincinnati, titled "The Public Announces." Put on at 11: 15-12 midnight, the show also gives the public some idea of what goes on behind the scenes in the broadcast studio. During the program there is a portable recording turntable setup in the lobby of the WCPO News Room for the sole purpose of allowing the public the privilege of stepping up and making announcements over the microphone. Stewart Finley, emcee, introduces the person to the radio audience, questions him or her, as the case may be, and the person in turn announces one or two musical selections. "Calling All Tourist Cars" "Calling All Tourist Cars" is a new KVOO feature which Commercial Manager Willard Egolf believes is the first of its kind ever produced by a radio program. The 15-minute program heard daily over the 25,000-watt Tulsa station is directed at vacationists and travelers who are motoring near or toward Tulsa and who have radios in their cars. Music and information concerning the points of interests in and surrounding Tulsa are interspersed with commercial announcements about firms which can logically serve tourists. For Tourists Two new programs appealing to the tourists of the Pikes Peak region have made their debut on KVOR, Colorado Springs. Susan Smart (Zalle Wade of the continuity staff) tells tourists what to do and where to go in cool Colorado thrice weekly. Assisting her are Byron Jorgenson, baritone, and Ray Berry, pianist. The Junior Chamber of Commerce is giving a three-a-week program, too. Handled by A. Frederic Handke, it tells historic and interesting facts of the region, suggesting picnic spots and all-day hikes. "Fireside Reveries" The suitable title of "Fireside Reveries" has been selected for the quar ter-hour program to be sponsored over KSL, Salt Lake City, by Independent Coal & Coke Co. starting Aug. 6. Commercial dialogue will conform with contemporary happenings throughout the territory served by the coal firm, with occasional salutes to honor cities. Miriam Erickson, soprano; Rampton Barlow, baritone, and a String Ensemble will provide musical touches. "The Letter Box" A new series of programs known as "The Letter Box" have been inaugurated at WSPD, Toledo, with Joe Rockhold as commentator. Series gives listeners a chance to comment on programs, personalities and policies of the local station. Letters are read and answered over the air, providing the sender signs a full name, although only the initials are used on the broadcasts. Gratifying results have been received so far. Woman's Magazine "Magazine of the Air," new feature on WFIL, Philadelphia, presents a verbal counterpart of a woman's magazine. It's divided into sections, covering the home, decorations, beauty, care of the baby, garden, children, recipes, women in the news, etc. Martha Laine writes the script and enacts the feminine characters, with Al Stevens and Vernon Crawford, announcers, assisting. "Names Make News" "Names Make News" is the name of a new program on WHBL, Sheboygan, Wis., conducted by William L. Doudna, program director. From the grist of news coming in on the United Press teletype, he selects stories about famed folk, lists the names after a fanfare at the opening of the program, and then goes into the news stories. Classified News WOWO, Fort Wayne, has devised a plan whereby it broadcasts news every two hours from 6:30 a.m. to midnight, with one period for the farmer, another the stockholder, the housewife, sports fan — and all for the average listeners. Democratic Publicist Accepts Crosley Post (Continued from Page 1) states that his duties will require but part of his time and that he will continue to hold his job with the national committee. "Broadway" for Gen. Foods "Broadway" will be the title of the new General Foods Corp. (Diamond Crystal salt) program which starts on the NBC-Blue, Sept. 26 at 3-3:30 p.m. Series will tell about life on Broadway. Cast will be changed weekly. Kendall Refining Sets John B. Kennedy Spot (Continued from Page 1) gram came directly before another news commentator period. Batten, Barton, Durstine & Osborn, Inc. is the agency. SECRECY IS MAINTAINED ON AFM^SET PARLEYS (Continued from Page 1) firms were continued at yesterday's two meetings. Morning session was again held at Ascap offices, with afternoon session again switching to AFM headquarters. Today's meetings will mark the final sessions to be devoted entirely to ET and recording manufacturers. Thursday and Friday sessions will be between AFM and representatives of radio chains and stations. A marked rise in attendance was noted at yesterday's meetings. New additions included representatives from Decca Recordings, Columbia Recordings, RCA Recordings, American Recording Co., Midwest Recording Co. and Conquest Alliance. Also in attendance were Lawrence Lowman, v.p. of CBS, Mark Woods of NBC and Milton Diamond. Jack Capp represented Decca. Theodore Streibert and Fred Weber will represent Mutual, while Frank Schreiber, publicity director of WGN, will represent W. E. Macfarlane at the sessions beginning tomorrow. Meetings will continue indefinitely. New Barrymore Series Is Scheduled for Fall (Continued from Page 1) Elaine Barrie, include "Animal Kingdom" and "Accent on Youth." NBC's summer drama parade continues next Monday night with a group of Eugene O'Neill plays, the first being "Beyond the Horizon," with Helen Hayes. Marconi Memorial Fund (Continued from Page 1) tribution of $100 was made by William J. McGonigle, president of the V.W. OA., with David Sarnoff and Alfred J. McCosker also pledging contributions. Pontiac Returns Oct. 1 Pontiac Motor Co., Detroit, returns the "Varsity Shows" to the NBC-Blue network on Oct. 1, 8-8:30 p.m., with repeat at 10 p.m. Program will be aired over 78 stations, and originate from leading colleges around the country. Henry Souvaine handles the production. Contract is signed for 13 weeks through MacManus, Johns & Adams Inc.. Detroit. Sponsor Saratoga Results Schenectady — WGY is airing the Saratoga racing results, with Tydol Oil sponsoring Leo Bolley at the mike on Monday, Wednesday and Friday, while Kentucky Club Tobacco has Gene O'Hare giving the dope on Tuesday, Thursday and Saturday. CLYDE BARRIE CBS Thursday 6:15 P. M.