Radio daily (July-Sept 1937)

6 RADIO DAILY Monday, August 16. 1937 PCCMCTICN Tall Corn Sweepstakes The Iowa State Fair Board and WHO in Des Moines have joined forces in the WHO-Iowa State Fair National Tall Corn Sweepstakes. Four hundred dollars will be divided among winning contestants, plus a special trophy awarded by Gov. Nelson G. Kraschel. Prizes will be awarded following a tall corn parade in front of the grand stand Wednesday afternoon, Sept. 1, and the proceedings will be broadcast over WHO. Governor Kraschel has been asked to present the prizes. Pet Club Winners on KCKN Fifty Kansas City, Kas., children, winners in pet contests held at public parks under direction of City Recreation Department, were guests of "Uncle Jim" — staff announcer Ran dall Jessee — in the KCKN studio at a regular broadcast of the KCKN Pet Club. Uncle Jim led the group in singing "Hail, Hail, the Gang's All Here" and awarded three picture books as prizes for the "loudest" singers. The children told Uncle Jim about their prize winning pets and he gave each guest a carton of ice cream which had been promoted from a local ice cream company. Some children brought their pets with them and the center of attraction was Evelyn and Dorothy Ward with their pet skunks, "Perfume" and "Stinky." Since the city-wide pet contests had received wide publicity in local papers, KCKN had "all" of the local listeners while this program was on the air. Novel Theater Commercial Stations airing programs from theaters may get an idea or two from a stunt that is creating widespread comment in Miami, on the French Benzol Dry Cleaners Amateur Night program broadcasting from the Paramount Theater, over WMAQ. Movement on the stage is used to make the commercial broadcast copy attractive to the theater audience, while the dialogue and description liven up the copy for the air. Example: to bring out the fact that special equipment was responsible for new low prices for dry cleaning. Walt Svehla, announcer, bets Norman MacKay, m. c, that he can cross the entire stage without touching a foot to the floor. He exits and appears riding across stage on a bicycle. Punch commercial follows MacKay's remark . . . "but you had special equipment." . . . "Yes and special equipment makes it possible for French Benzol to," etc. Enlivened copy results in audience accepting the plug as part of the show, and description of the scene, with the dialogue gets message across effectively to the radio listeners. WQAM and the Paramount are planning shortly to use a special small set, built as a large television screen with costumes, make-up and action to present the one-minute commercial. NEW IB U jf II N IE Jf Jf WOR, New York Atlantis Sales Corp. (Colman's Mustard), Rochester, N. Y., through J. Walter Thompson; Miles Laboratories (Alka-Seltzer), Elkhart, Ind., through Wade Adv'g Agency, Chicago; Florence Stove Co., Gardner, Mass., through Wm. B. Remington Inc., Springfield, Mass.; Weston Biscuit Co., Passaic, N. J., through Radio Adv'g Associates, Passaic, N. J.; Lewis-How Co. (Turns), St. Louis, through H. W. Kastor & Sons, Chicago. Renewals: Standard Brands (Royal Baking Powder) and Remington Rand (typewriters). WPTF. Raleigh Comet Rice, "Women's News Review," through Freitag Adv'g Agency. Also on WIS, Columbia. Parker Starts Sept. 12 Parker Watches on Sept. 12 will start a 13-week campaign over two MBS stations (WOR and WGN), Sundays, 11:30-11:45 a.m. Program will be called "Sunday Morning Quarterback" and will feature Benny Friedman. DeGarmo Corp. has the account WIND. Chicago Dina-Mite Co. (cereal), "Bill, Mack and Jimmy," juvenile serial; Chamberlain Laboratories, Des Moines, through Coolidge Adv'g Co., Des Moines. KFRU, Columbia. Mo. Philco, in behalf of Artophone Co. St. Louis, three news periods daily. WOW. Omaha Chicago Engineering Works, "Mod ern Miracles," disks. Nationality Broadcasts i WALR-Theater Hookup New WJAY Commercial Draws Record Turnout (Continued from Page 1) musician and speaker, as announcer and emcee. Miss Halmos will bring to the microphone prominent Hungarian speakers during the first two weeks of the program. After that, other nationalities will be featured in two-week periods. Basic idea behind this new series of nationality broadcasts is to build a show appealing to housewives. This will be the theme of all the shows and topics discussed by participating experts. Talks will be heard on health, raising children, and subjects of interest to the foreign homemaker. Stanley Altschuler, director of foreign programs for WHKWJAY, will supervise the series. Indiana Broadcasters Forming Organization (Continued from Page 1) rector from Indiana to the NAB. Recommendation was forwarded to John Elmer, NAB president. Burton was chairman of the meeting, and among others present were Martin and Clarence Leich of WEOA and WGBF, Evansville; Franklin D. Shurz of WSBT, South Bend; W. A. Knapp of WBAA, Lafayette; R. R. Baker of WTRC, Elkhart; William A. Clark and Robert Bausman of WIRE, Indianapolis, and William Craig of WLBC, Muncie. New WIL Vocalists St. Louis — WIL has added two femme vocalists to the already impressive list of soloists on its "Today's Winner," music-sport review. They are Gail Reese, formerly with Dick Messner's band and over NBC and WOR, and Fern Wadlow, local soft-ball player who was discovered through her habit of singing under the shower. Zanesville, O. — WALR hit a new high in local activity the other day when the station staged its first annual all star revue in connection with the city's first Hollywood premiere at the New Weller Theater. One entire city block was roped off and guarded by local police to eliminate parking in that particular downtown area. A battery of flood lights, movie cameras, microphones, amplifiers with a background of palms and other attractive marquee decorations added to the exterior scene. Two local auto dealers furnished 12 new cars with chauffeurs who transported ten big radio acts from the station to the theater. Aside from a seven-piece Don Weiss Swing Band, WALR counted 60 performers in the 10 acts. Ginger Rogers, Shirley Temple, Joan Blondell, Ann Harding and Kay Francis were most capably impersonated by winners in a previous Hollywood impersonation contest and they added to the glamor of the Hollywood premiere as they were ushered from the arriving cars to be interviewed before the microphone and movie cameras under the marquee of the theater. Don Ioset, managing director of WALR, estimated that the affair drew the biggest crowd jam experienced here in many years. Roc Lee, a WALR announcer, directed the stage performance, assisted by Nate Milder, who emceed the acts, and Louise Prior, who accompanied at the grand piano. a P. C. C« ft ACTIVITIES Two Towers Erected Hartenstine-Zane Co. Inc. of New York has completed installing two new radio towers, located on each seaboard. A 190-ft. tower was constructed for WFAS, White Plains, N. Y., and a 350-ft. radiator for KSFO, San Francisco. EXAMINER'S REPORTS J. K. Patrick, Earl B. Braswell, Tate Wright, C. A. Rowland and A. Lynne Brannen, d/b as J. K. Patrick & Co., Athens, Ga., CP for new station, 1310 kc, 100 w., 250 w.l.s. ; be granted. Roberts-MacNab Co., Bozeman, Mont., CP, 1420 kc, 100 w., 250 w.l.s.; be granted. Gallatin Radio Forum, Bozeman, Mont., CP, 1420 kc, 250 w. ; be denied. Press-Union Publishing Co., Atlantic City, CP for station, 1200 kc, 100 w., 250 w.l.s.; be granted. Voice of South Dakota (KGDY), Huron, S. D., CP, for change of frequency and unlimited facilities (requests facilities of KWTN) ; be denied. Dr. Finn Koren, Robert J. Dean and M. W. Plowman, authority to transfer Voice of South Dakota (KGDY) to Greater Kampeska Radio Corp. ; be granted. APPLICATIONS RECEIVED Broward Broadcasting Co., Fort Lauderdale. Fla. CP for station on 1370 kc, 100 w. night, 250 w. day, unlimited. Portland Broadcasting System Inc., Portland, Ore. (WGAN). Authority to transfer control of corporation from Estate of George W. Martin to Lloyd C. Greene and Wm. N. Campbell. Wm. F. Huffman, Wisconsin Rapids, Wis. CP for station on 580 kc, 250 watts, unlimited. Barney Hubbs, A. J. Crawford, Jack Hawkins, Harold Miller, d/b as Carlsbad Broadcasting Co., Carlsbad, N. M. Voluntary assignment of license to Jack W. Hawkins and Barney Hubbs. 19 More Stations Sign Risked Bakery Serial (Continued from Page 1) Eau Claire, Wis.; WJBO, Baton Rouge; WSAZ, Huntington, W. Va.; KSTP, St. Paul; WDBJ, Roanoke, Va.; WKRC, Cincinnati. Based on the adventures of Johnny Lawrence, age 8, "The Freshest Thing In Town" series of 130 transcriptions was originated by Frederic W. Ziv, Inc., advertising agency of Cincinnati, for clients in the bakery field. McAssey to Schwimmer & Sco t Chicago — C. P. McAssey, who resigned as sales manager of WCFL, two months ago, has joined the radio department of Schwimmer & Scott agency. Boy at Jack Fulton's Chicago — It's an eight pound boy at Tenor Jack Fulton's, born Thursday at Evanston hospital. Fulton is the headliner of Wrigley's "Poetic Melodies" on CBS. Marquardt Marries Chicago — Maynard Marquardt, general manager of WCFL, is back from a brief honeymoon. He eloped with Louise Litton, a dramatic coach. 4 Stars for "Henry IV" West Coast Bureau, RADIO DAILY Los Angeles — Walter Huston, Brian Aherne, Humphrey Bogart and Walter Connolly have been set by CBS for "Henry IV," which will be aired Aug. 23 at 9 p.m. EDST under direction of Brewster Morgan. Due to film work, Wendy Barrie will be unable to appear tonight in As You Like It," so Elissa Landi is taking her place.