Radio daily (July-Sept 1937)

Monday, August 16, 1937 RADIO DAILY 7 "HELLO PEGGY r Drackett Co. (Drano) WEAF — NBC -Red Network, Wednesday and Friday, 11:45-12 noon. Ralph H. Jones Co., Cincinnati WEAK SCRIPT PUTS BIG HANDICAP ON ABLE PLAYERS IN THIS SERIAL. . — . It is almost unbelievable that such an inconsequential script (as evidenced in the first two installments) could be used for a major network program, even at the comparatively early hour of 11:45 a.m., but here it is. Main characters in the setup include a hotel telephone operator, a newspaper reporter who is her boy friend, and a couple of bellboys. So, to begin with, there is a pretty stereotyped situation. But it is the trivialities that they talk and fuss about, principally the jealousy-provoked tiffs between Peggy and her fellow, that hold the interest and entertainment value down to a low level. The characters indulge in the usual small talk that may be found in such situations in real life, but that doesn't make attention-holding fare on the air. Cast is very good, with Eunice Howard as Peggy, Alan Bunce as the reporter, and Lawson Zerbe and Dick Wallace as the bellhops. Reviews * "BLUE SERENADE" Sustaining WMCA, Thursdays, 8:15-8:45 p.m. GOOD MUSICAL COCKTAIL IN A BLUES VEIN WITH BRUSILOFF ORCHESTRA SCORING. WMCA's new musical director, Nat Brusiloff, has initiated himself over that station with a program that is sufficiently distinctive, off the overbeaten path and altogether entertaining. Vocal talent in the show includes Libby Hall, Clifford Lane and the Vocaleers. They do their stints very pleasingly, fitting a smoothly modulated brand of blues harmony into the orchestra background. Solo numbers, choral ensembles, hot and sweet trumpets and other tidbits were interspersed in a manner that made the first program a genuine listening delight. But it was the orchestra itself that stood out. Brusiloff gave it tempo and solid body without making it run wild. Which means that it entertained instead of jarring. Brusiloff has made a swell start with a program of big-time potentialities. $200,000 WFIL Studios Being Occupied Sept. 1 Philadelphia.— WFIL's new $200,000 studio plant will be opened for broadcasting Sept. 1, according to Donald Withycomb, g.m. Located on the 18th floor of the Widener Bldg. in the heart of mid-town, the new plant is now three-fourths completed. Formal dedication of the studios will be deferred until decorative work is finished, probably late in October. WFIL also has on option the remaining wing of the floor not now in use and also has plans drawn up for an auditorium studio seating 700 to be erected on the roof in about two years. Architects are drawing plans for television studios for the optioned space. Eddie Green for "Show Boat" Eddie Green, colored comedian, has been set by the Hesse-McCaffrey office for series of bookings on Maxwell House "Show Boat," and will make his initial appearance on the program Aug. 19. Comedian is now cnroute to Hollywood. KOIL Buys Property Portland, Ore. — R. Roy Hunt, general manager of KOIN, announces that the station has bought 10 acres from the Pittock estate adjacent to its present transmitter site. Technical improvement in the ground wave will be effected. Ed Hurley Resigns Ed Hurley has resigned from the publicity department of Artists Management Bureau Inc. WBT Covers Golf Meet On Charlotte Course Charlotte — WBT has made extensive plans to cover the annual southeastern open golf tournament for professionals, to be held at Myers Park Country Club, Charlotte, Aug. 24-25. The tournament will see in action some of the most noted golfers in the South and the galleries, no doubt, will witness the best golf being played in Dixie. The Myers Park course is admittedly one of the toughest in the country and was laid out by Donald Ross, famous golf course designer, to include tricks to tax the skill of experts. Immediately following the pro tournament will be the annual invitation series for amateurs, Aug. 2629. Outstanding players from every city in the South have signified their intention of competing and the exclusive broadcasts arranged by WBT will come direct from the field. Andy Love Singers Renewed Andy Love's "Griffin Chorus" has been renewed for an additional 13 weeks on the Tic-Toe Revue, sponsored by Griffin Mfg. on the NBC Blue Network, Mondays 7-7:30 p.m. Renewal runs through Nov. 8. Nelson Hesse and William McCaffrey handled the booking. WOR Program Time Shifts Two WOR programs change time today. The Allie Lowe Miles Club will be heard 9:30-10 a.m. Tuesdays and Thursdays and 10:30-11 Fridays, while Dave Driscoll's Transradio News for Bristol-Myers goes on at 4-4:15 p.m. . . . Radio's own daily newspaper modestly presents a series of 100 unsolicited testimonials as to what Radioland thinks of RADIO DAILY. , FRANK P. GATTERI Tampa, Florida ". . . RADIO DAILY seems to be quite the thing down here in Tampa. I have heard a lot of favorable comment out of stations WDAE and WFLA." Frank Gatteri KROC Rochester, Minnesota ". . . Please enter our subscription for RADIO DAILY. We feel that it is a medium of vital importance to the radio public, and particularly to those who engage in the business of broadcasting." Gregory Gentling Vice-President. NATIONAL BROADCASTING CO. San Francisco, Calif. ". . . RADIO DAILY seems to be doing a very good job and supplies an entirely different service from other radio publications." Don E. Gilman Vice President . . . RADIO DAILY is six months old. It is growing fast. It already has the confidence of a great progressive industry. Watch RADIO DAILY.