Radio daily (July-Sept 1937)

Serving the Better Interests of Commercial VOL. 2, NO. 33 NEW YORK. N. Y., TUESDAY, AUGUST 17. 1937 FIVE CENTS Cantor Heads Radio Union VARADY Of VIENNA GOES ON 10 MUTUAL STATIONS Varady of Vienna starts over Mutual Broadcasting System on Sept. 26 at 1:30-2 p.m., using Ted Weems and his orchestra. Agency is Baggaley, Horton & Hoyt Inc., of Chicago and stations now on the schedule are: WOR, WGN, CKLW, WFIL, WOL, KWK, WHKC, WBAL, WCAE, WHK, WGR and WSAI. Account has been on WOR, fed by WGN. Nebraska Broadcasters Elect John M. Henry Grand Island, Neb. — New officers of Nebraska Broadcasters Ass'n elected last week are John M. Henry, general manager of Central States Broadcasting, Omaha (KFAB-KOIL-KFOR) , president; Clark Standiford, KGFW, Kearney, vice-president; Art Thomas, WJAG, Norfolk, secretary-treasurer; Frank Manchester, WAAW, Omaha, and L. L. Hilliard, KGKY, Scottsbluff, directors. WAAW was taken into the organization at this meeting and only KMMJ, Clay Center, still remains out of the body. Johnny Gillin, Omaha, WOW, is the retiring president. Harpo Marx and Jessel Mentioned for Old Gold Harpo Marx conducting an orchestra and George Jessel emcee-ing a variety show is the latest set-up reported under consideration by Old Gold. Tobacco account takes to the air Aug. 29 via CBS with a monster show to announce winners in its "name cartoon contest." Shep Fields has been assigned the baton on this occasion. Long Subject Columbia. Mo. — Men who happen to listen to the daily "Women's Radio Edition" over KFRU the past week probably learned how important a woman's ruby lips really are. Beth Barclay, the program's expert on beauty and charm, spent an entire week advising her feminine audience on the proper application of lipstick. A Man of Color Greensboro, N. C. — WBIG. the Edney Ridge station, has a colored minister as janitor and handy man. The Rev. Charlie Walker, in addition to his duties of keeping the offices and studios of WBIG spic and span, is a grave-digger, hearse driver and soloist at funerals; also frequently gives the funeral oration. He claims never to have had a complaint from any of his clients! Despite the Rev. Walker's mortuary accomplishments, he is quite a beau brummel in the colored district in Greensboro. In addition. Rev. Walker sometimes sings on WBIG's early morning Silly Hour. U.S. AND BRITISH IDEAS West Coast Bureau, RADIO DAILY Los Angeles — Mike Stiver, for seven years in charge of the J. Walter Thompson office in Sydney, Australia, arriving here last week-end en route to a new assignment in London, gave a RADIO DAILY reporter an earful of facts and figures anent broadcasting and listening in the land down under. Australasia, it seems, has a com (Coittinued on Page 8) Atl. Refining Network For U. of P. Games Philadelphia — Atlantic Refining has set up its own independent network for the airing of the University of Pennsylvania pigskin play-by-plays from Franklin Field. WCAU serves {Continued on Page 2) American Federation of Radio Artistes Elects Officers -Local Charters Granted NewYork, Los Angeles KDAL, DULUTH, JOINS CBS FAMILY ON SEPT. 5 Dalton LeMasurier, general manager of KDAL, Duluth, and Herbert V. Akerberg, CBS vice-president in charge of station relations, have closed a deal whereby KDAL on Sept. 5 becomes the CBS affiliate in Duluth. KDAL is owned by the Red River Broadcasting Co. and operates with 100 watts on 1500 kcs. Station will be saluted by CBS on the night it joins the network. Frankie Masters and his orchestra will do the honors at 12 midnight. A. T. & T. reports that WEOA lines are now being installed and station will be able to join on the same date (Continued on Page 2) Pinkham Campaign Is Starting Sept. 27 Lydia Pinkham radio campaign is scheduled to get under way on Sept. 27 over 40 network and spot stations. Transamerican is in on the deal and is extending the WLW Line out to Kansas City. Understood that about 10 stations will be on the line. KWK, St. Louis, is one of the new line extensions as is WXYZ, Detroit. Program will feature Dr. Sayles Taylor (The Voice of Experience), used by Wasey Products for a num (Continued on Page 2) KWK and KSTP Are Among New WLW Line Possibilities Oregon Curbs Liquor Ads Portland, Ore. — Oregon State Liquor Board has adopted new prohibitions against liquor ads, including tabu of any liquor over the radio on Sundays or during daytime hours on weekdays, and any liquor at all not sold by the state board monopoly. NEA Service, Inc. ... the world's greatest newspaper feature service. Advt. Reliable information indicates that station KWK, St. Louis, will be added to the WLW Line in September, with further Midwestern expansion a strong possibility. Although not confirmed by Transamerican, it is understood that another possibility for the line is KSTP, while still another (.Continued on Page 8) NEA radio features represented exclusively by Stephen Slesinger, Inc., New York. Advt. Eddie Cantor was elected president of the American Federation of Radio Artistes at the first official meeting yesterday afternoon at Actors Equity Ass'n quarters. Vice-presidents are: Lawrence Tibbett, Norman Field, Helen Hayes, Yascha Heifetz and James Wallington. Recording secretary is Lucille Wall, while George Heller, was made treasurer. Local charters were granted to New York and Los Angeles, and a subcommittee which will actively engage in further radio artist organization work will be announced at the next AFRA meeting to be held Aug. 23. On this date, an executive secretary will also be chosen. Various members of the National Board were present at the meeting. There are 35 members of this board now, with 10 more to be chosen. Those present at the meeting included Frank Gillmore, Mark Smith, George Heller, Richard Bonelli, Joe Laurie Jr., John McGovern, Florence Malone, James Melton, Norman Field and Paul Stewart. The AFRA made formal applica (Continucd on Page 3) Isaac A. Levy Defends Members of the FCC Philadelphia — Isaac A. Levy, head of WCAU, has come to the defense of the FCC. Declaring that the commissioners are all of a "very high grade," Levy says "they are men of experience, learning and integrity. I have never heard complaints that they are recognizing claims for frequencies beyond those specified in licenses or that they have permitted (Continued on Page 3) Censored New Orleans — Though New Orleans Item ran a front-page 6column layout on winner of "WDSU-NBC-Blue Net Gown" in connection with inauguration of new NBC-Blue setup here, station and network letters were omitted from story due to newspapers' ban on radio publicity. But Prexy Joe Uhalt of WDSU got the letters into a store ad.