Radio daily (July-Sept 1937)

Tuesday, August 17. 1937 RADIO DAILY 7 WTMJ's WTMJ, Station, h tion plan benefited attentive emphasis of all of tion. "Scrambled Programs" The Milwaukee Journal as just completed a promo which in effect not only the station in point of more listeners but gave special to the commercial programs the sponsors using the sta Newspaper Supplementary WQAM, Miami, runs sizable ads in the Miami Herald whenever it will tie in with the advertising of a national account on the station. Ads are usually so worded as to emphasize some point of service being rendered listeners of WQAM. "The Voice of St. Louis" "KMOX The Voice of St. Louis" is the title of a brochure put out by KMOX last week. It tells about the station, its accounts as compared with other stations, results of surveys, civic activity, the 105 current advertisers, etc., with plenty of illustrations of the station's personnel and modern facilities. Dr. Pepper Contest One of the largest campaigns of its kind ever conducted by a bottling firm is being launched by Dr. Pepper Bottling Companies of Roanoke, Lynchburg and Staunton, Va., through the Houck & Co. agency of Roanoke, with Norman Frankel as account executive. Radio and newspapers in 15 cities and towns in the Shenandoah Valley will be used, with prizes including a Packard sedan, Frigidaire, RCA de luxe radio, 126 other awards and 129 participating prizes for dealers. Fight Being Short-Waved Louis-Farr heavyweight championship fight will be short-waved to England, Mexico, Argentine and all Spanish countries by NBC, which has the exclusive broadcast rights, with Buick sponsoring. Bout takes place Aug. 26 at Yankee Stadium. Clem McCarthy and Edwin C. Hill will headline at the mikes, with Julian Muriel doing the Spanish version. Weisenberg Writing 2 Shows Edward J. Weisenberg has been signed to write the programs for the teams of Howard and Shelton, comedy stars of the Sealtest program, and Tommy Riggs and "Betty Lou," schedfor four more guest star appearances on the Vallee Hour. WPTF Waxing Top Shows Raleigh, N. C. — In response to growing requests from agencies for recordings of outstanding unsponsored shows, WPTF is now waxing a number of its leading features, including the Negro Community Sing and several original monologs featuring Hazel Nicholson. SAN FRANCISCO Cal King, as a rube storekeeper, has three weekly spots on Bay Broadcasting System (KGGC-KLS), sponsored by a variety of small concerns. Bob Rockwell and Bob Hudson, NBC juveniles, are back from vacation. Alice C. Renebome has been signed as character actress by NBC. When Hal Burdick's "Night Editor" program for Cardinet Candy Co. of Oakland is renewed for 13 weeks more effective Sept. 5, five more stations will be added, KTAR, KOA, KDYO, KGIR and KGHL. Through Tomaschke Elliott Inc. agency, Oakland. Jennings Pierce, NBC agric. head, back from vacation. Phil Hanna, tenor of the "Three Cheers" trio, subbing for Bob Stevens on "Magazine of the Air" now that Stevens might become a fixture on "Show Boat." Walter Kelsey, NBS violinist, with Paul Martin and Clarence Hayes, guitarists, now have a t. c. show every Friday at 6:45 on the Blue Net. Called "Stringing Along." The "Three Little Funsters," eastern comedy team, auditioned by KPO. Hale Sparks will be the voice on the "University Explorer." Joe Walters, KSFO mikeman, back from northwest. John B. Hughes, Mutual-Don Lee commentator, will air his nightly comment from Don Lee stations in various parts of the state during his two weeks' vacation. Jack Murphy will handle his 3-times-daily newscasting. Al Hunter, KFRC news bureau, will go along to help prepare material. BOSTON WEEI has booked Jimmy and Dick, CBS Novelty Boys, for an engagement. They will be heard every morning, except Sunday, beginning today at 8:05-8:15. Jimmy Pierson and Dick Klasi teamed together eight years ago at WJAG, Norfolk, Neb. They sing and play various instruments and have come East after a four-year engagement at KMOX in St. Louis. John Moses, control operator at WBZ-WBZA, off on vacation. Roy Marks, manager of WEEI's sales department, has a fine coat of tan picked up at Harwickport on Cape Cod. Nan Howard, same department, commuting from North Weymouth. Evelyn Billet at WBZ out ill for a few days. Gang at studios expect her back in a few days. Frances McLaughlin, assistant to program director Arthur Edes at WEEI, sails tomorrow on a vacation cruise up north. Utility Uses Radio Roanoke, Va. — Roanoke Gas Light Co. is using two 15-minute programs weekly over WDBJ in addition to its newspaper space to promote its annual "Old Stove Roundup." Account is handled by Houck & Co. here. . . . Radio's own daily newspaper modestly presents a series of 100 unsolicited testimonials as to what Radioland thinks of RADIO DAILY. WALR Zanesville, Ohio "... I regard RADIO DAILY as one of the important instruments in radio broadcasting, as it gives me the daily heart-throb and pulse-beat of the industry. "Before the advent of RADIO DAILY we were forced to wait for the semi-monthly issues of other mags for the information we now get daily. "Please accept my personal thanks for permission to subscribe to such an informative organ." Don loset Managing Director. VAN NOSTRAND RADIO ENGINEERING SERVICE Atlanta, Georgia "... I want to tell you that I think your magazine is splendid and to wish you continued success. We value the magazine highly." W. Van Nostrand WQAM Miami, Florida ". . . The entire WQAM staff thoroughly digests RADIO DAILY. For absorbed reading in that private place it ranks with Winchell's column and the front page of Miami's dailies. RADIO DAILY fills a definite place in the trade publication picture." Norman MacKay Director Advertising and Programs. . . . RADIO DAILY is six months old. It is growing fast. It already has the confidence of a great progressive industry. Watch RADIO DAILY.