Radio daily (July-Sept 1937)

2 RADIO DAILY Wednesday. August 18. 1937 Vol. 2, No. 34 Wed., Aug. 18, 1937 Price 5 Cts. JOHN W. ALICOATE : : : Publisher DON CARLE GILLETTE : : : Editor MARVIN KIRSCH : : Business Manager Published daily except Saturdays, Sundays and Holidays at 1501 Broadway, New York, N. Y., by Radio Daily Corp. J. W. Alicoate, President and Publisher; Donald M. Mersereau, Treasurer and General Manager; Chester B. Bahn, Vice-President; Charles A. Alicoate, Secretary; M. H. Shapiro, Associate Editor. Terms (Post free) United States outside ot Greater New York, one year, $5; foreign, year, $10. Subscriber should remit with order. Address all communications to RADIO DAILY, 1501 Broadway, New York, N. Y. Phone Wisconsin 7-6336, 7-6337, 7-6338. Cable address: Filmday, New York. Hollywood, Calif.— Ralph Wilk, 6425 Hollywood Blvd. Phone Granite 6607. Entered as second class matter April 5, 1937, at the postoffice at New York, N. Y., under the act of March 3, 1879. IS FINANCIAL (Tuesday, Aug. 17) NEW YORK STOCK MARKET Net Chg. V4 Vx — 3/s High Low Close Am. Tel. & Tel 170y4 170 170V4 CBS A 28'/4 28V4 28l/4 CBS B 29 29 29 Crosley Radio 20 Vi 20% 20y2 Gen. Electric 57i/4 57 57 North American .... 26% 26 Vi 26% RCA Common 11% 107/8 1 1 1/4 RCA First Pfd 73% 73% 73% — Vi RCA $5 Pfd. B <100 Bid) Stewart Warner .... 18% 18i/4 18y8 — l/8 NEW YORK CURB Hazeltine Corp 16% Nat. Union Radio 1% OVER THE CO Stromberg Carlson EXCHANGE 16% 163/g 13/4 1% UNTER Bid 131/4 — % Asked 141/4 Slater to Mike Football For Socony on Yankee Boston — Bill Slater has been signed to broadcast the play-by-play descriptions of the Yale 1937 football schedule this fall through WNAC and the Yankee network for the SoconyVacuum Oil Co. WNEW Power Failed WNEW's power failed last night at 7:50 p.m. forcing station off the air. At 9: 15 p.m. station was still silent but expected to return to its broadcast schedule momentarily. Radio Newsfeatures Available to only one radio station in each city Details on Request Represented exclusively by Stephen Slesinger, Inc. 250 Park Avenue New York New Agreement on Phonograph Records United front by the phonograph record manufacturers will result in a letter being sent to broadcasters informing them of a new license agreement setup on the use of phonograph recordings. Situation, the radio men will be informed, was forced upon the disk men without alternative, at the recent sessions of the AFM executive board. Letter itself, has not yef been drafted, but will be within the coming week. Electrical transcription manufacturers who spent two precious weeks al the AFM sessions have been busy getting back to work, but so far state they have been unable fo get near Joseph N. Weber, AFM president and, among themselves have but informally thought of getting together. So far, nothing concrete. Lou Nelson Assigned New KMOX Sales Post St. Louis — Solidifying plans for fall buying season, James D. Shouse, general manager of KMOX, CBS outlet here, has announced creation of a new department for coordinating sales presentation, with Lou Nelson in charge. Nelson will work with salesmen and clients and whip into shape printed matter, etc., that buyers of time wish to distribute to prospects, in addition to their air programs. Nelson's old post as sales promotion manager, writer of trade magazine advertising and general publicity has been filled by J. Soulard Johnson, formerly advertising manager of the General American Life Insurance. Martin Block Appointed WNEW Program Director Martin Block, creator of the "Make Believe Ballroom," has been appointed program director of WNEW. Block has been associated with WNEW for two years and a half, joining the station as an announcer. Edward Lord Joining WLNH Boston — Edward Lord, for the past four years assistant production manager at WEEI, will leave that station in two or three weeks to become station director of WLNH at Laconia, New Hampshire. WLNH is owned by the Jenny Manufacturing Co., makers and distributors of gasoline and petroleum products. Lord came to Boston from WORC in Worcester and was associated with WBZ and WNAC before going with WEEI. WMCA Opens 8:15 a.m. Sundays Starting Aug. 29, WMCA will go on the air Sundays at 8: 15 a.m., instead of 9 a.m. WMCA's week-day schedule starts at 7 a.m. The new Sunday set-up will start off with music, electrically transcribed, from 8:15 to 8:30 a.m., followed by a new commercial program to begin on this date, entitled "Rev. F. F. Bosworth, Religious Talk", E. T., 8:30-8:45 a.m., followed by another 15-minute program of E.T. music. More Chevrolet Auditions In addition to Josef Cherniavsky, Ted Lewis and Eddy Duchin are slated to audition for Chevrolet's new CBS show starting Sept. 26. Jane Froman is reported set as soloist, with John Charles Thomas also reported under consideration. Walter Craig is producing the series. Foreign Music Report Is Called Misleading Proposed release by the NAB of a report on Sesac and its catalog of European music has aroused the ire of Sesac officials. NAB preliminary advices indicate that the report shows the catalog falls below the claims of the performing rights organization. It is scheduled for release to broadcaster members on Aug. 18. Sesac officially stated that: "From the advance reports relative to the Sesac catalog which Managing Director James W. Baldwin proposes to release to broadcasting stations on Aug. 18, it appears to us that the report is definitely misleading, inaccurate and distorted. Sesac intends to reply to the report to the industry pending a reading of the NAB version and will withhold further comment until that time." Imperial Tobacco Co. On Canadian Network Imperial Tobacco Co., Canada, will sponsor a program over the entire Canadian network beginning in October. Program, emanating from CFCF with a pick-up each week from Radio City and a short wave pick-up from Europe, will feature Ken Sisson conducting a 36-piece orchestra and a 16 voice choir, a European commentator and L. S. Shapiro, who will do a Broadway column from NBC headquarters in New York. Sisson will commute via airplane each week to Montreal to supply orchestrations and choir arrangements in addition to conducting. W. Victor George, president of Whitehall Broadcasting Co. Ltd., Montreal, made a special trip to New York last week to clear time with NBC for the broadcasts. Al Becker on His Own Fort Wayne, Ind.— J. A. ( Al) Beck er has resigned as public relations director of WOWO and WGL, effective No. 1, to enter business for himself, handling sound recording equipment and other lines in the gen eral radio field. First in local accounts in Chicago WGES (In the heart of Chicago) COfninG and GOIDG PAUL WHITE, CBS director of Public Affairs, MRS. WHITE and SID BERGERE, CBS engineer, off to Portland, Ore., today to cover the amateur golf tournament for the network. MR. and MRS. LESTER LEE have returned from their trip to Canada. GENE GAUDETTE, Don Bestor's manager, is in New York from Pittsburgh for a few days. CHARLES J. PANNILL, president of the Radio Marine Corp. of America, and MRS. PANNILL sail on the Normandie today. R. A. HUTCHINSON, vice-president of the Studebaker Corp., is another passenger on the Normandie. L. V. STANFORD, vice-president of the Sinclair Oil Co., sails for Europe today. JAMES L. SAPHIER leaves for Hollywood next week. LILLIAN GISH leaves Hollywood next week to return to New York. M. M. BOYD of the New York NBC sales office is in Boston visiting the offices and studios of WBZ. VINCENT RICHARDS goes to Chestnut Hill. Mass., next week to report the national doubles championship at the Longwood Cricket Club. WEEI will shoot the tournament to the entire CBS net starting Monday. WILLEM VAN HOOGSTRATEN, conductor of the Portland Orchestra, sails for Europe today aboard the Aquitania. DANIEL C. STUDIN, vice-president of Star Radio, has returned from a business trip through the New England states. JOE KEELEY, N. W. Ayer publicity department, leaves today on a three-week business and pleasure trip through the southwest. JERRY HUGHES of Remington Rand Inc., New York, is back at his desk after a two-week vacation. Visited radio stations in New York, Pennsylvania and Washington in the meantime. JACQUELINE GIOVANNI, British film actress, has arrived from London to make several guest appearances over both the NBC and CBS networks. Upon completion of these commitments, she will leave for the Coast and picture work. W. O. PAPE, owner of WALA, Mobile, is in town attending CBS-AFM meetings. H. M. BEVILLE JR., NBC chief statistician, sails on the Normandie today for European vacation. FRANK M. (Scoop) RUSSELL, NBC Washington vice-president, returned to his home office today. Seasonal Commercials Seen as Coming Thing Philadelphia — Seasonal commercials offer a practically virgin field with unusual opportunities, according to Donald Withycomb, g.m. of WFIL. He bases his statement on the success of WFIL's "Old Salt" fisherman program, which has been running all summer with four sponsors. A contest on "Why It's Healthful to Go Fishing" has proved effective from an institutional angle, and the program in general has built extensive good-will along the Atlantic coast. Allen Franklin is the Old Salt. Pavaroff Made V.P. of Fitra West Coast Bureau, RADIO DAILY Los Angeles — Edward Pavaroff has been made vice-president of Fitra Productions, succeeding I. O. Witt, who resigned. Witt sold his stock interest in the company to Pavaroff. Dr. W. H. Voeller is president of the firm. RALPH KIRBERY "The Dream Singer" MANAGEMENT WILLIAM MORRIS AGENCY BILL MURRAY