Radio daily (July-Sept 1937)

Serving the Better Interests of Commercial adio and Television VOL. 2, NO. 50 NEW YORK. N. Y., FRIDAY, SEPTEMBER 10, 1937 FIVE CENTS Time" Switching to NBC BEING ADOPTED BY WEW St. Louis— WEW, the St. Louis University (Jesuit) station heretofore used only for educational and religious purposes, starts broadcasting commercial programs next week, according to A. S. Foster, business manager. Rev. Wallace Burke, S.J., formerly in charge of WWL, operated by Loyola University, New Orleans, {Continued on Page 2) New Mexico Broadcasters Hold Fall Meet Sept. 28 Carlsbad, N. M. — The New Mexico Broadcasting Association, comprising six of the seven stations in the state of New Mexico, will hold its fall meeting here Sept. 28 as guests of KLAH. Officers of the association are: Mike Hollander, KGGM, Albuquerque, president; Jack Hawkins, KLAH, Carlsbad, vice-president, and J. L. Martin, KRQA, Santa Fe, secretary-treasurer. Chas. Ritchie Appointed Sales Manager at KANS Wichita — Herb Hollister, general manager of KANS Broadcasting Co., has appointed Charles Ritchie as manager in charge of sales. Ritchie (Continued on Page 3) 3 Get New CBS Contracts Columbia Artists, Inc. yesterday set the following contracts: Brewster Morgan, director of the recent Shakespearean cycle, signed to a director's management contract until Aug. 25, 1938; Howard Barlow, music director, re-signed for one year from Oct. 11; John Reed King, renewed, effective Oct. 6 for 52 weeks. Ascap Doesn't Tell Belief among broadcasters that Ascap has divulged figures on station earnings to the AFM is vigorously denied by Ascap officials. They state that it is specifically implied in their contract with stations that all figures supplied the society are to be kept secret; also that even few Ascap officials have access to such matters. Radio Law Courses Washington Bur., RADIO DAILY Washington — John William Guider, radio law expert, has been appointed to the graduate faculty of Georgetown Law School to give courses in radio and air law. Widely known as a communications specialist, Guider is chairman of the American Bar Association's committee on communications, also chairman of the executive council of the international committee on radio, American section. THEATERS EXPERIMENT WITH RADIO ON THE BILL West Coast Bureau, RADIO DAILY Los Angeles — Fox-West Coast Theaters is experimenting with tuning-in the Ed Lowry "Singtime" program in various circuit theaters as part of the regular movie program. Tried out in Redondo Beach and El (Continued on Page 3) KIUN in New Quarters Pecos, Tex. — KIUN, "The Voice West of the Pecos," recently moved into a new and modern building of its own. The building houses studios and business offices, with the trans (Continucd on Page 2) Lowell Thomas Decorated The President of France has conferred upon Lowell Thomas, NBC commentator, the rank of Knight of the Legion of Honor. Program is Transferring from CBS to 9 o'clock Night Spot on NBCBlue, Plugging Two Weekly Magazines IS RESUMING OVER CBS Carborundum Co., Niagara Falls (abrasives), will return to CBS on Oct. 16 at 7:30-8 p.m. Sponsor has been a consistent user of CBS time for 12 years. Batten, Barton, Durstine & Osborn placed the account. KIUL Business Gains 400% in Four Months Garden City, Kas. — In the four months since KIUL has been back under its original management, with F. D. Conrad as owner and manager, the station's commercial programs and spot announcements have gained over 400 per cent, according to Clem Morgan of Garden City Broadcasting Co. This is believed to be something of a record for a 100-watter, located (Continued on Page 3) Gen. Mills Disks Delayed Chicago — Due to illness of Helen Gahagan, star, waxing of General Mills' "Love for a Day" has been put off indefinitely. Kirby Hawkes, radio director of Blackett-Sample-Hummert agency, has hopped back here from Hollywood, where Miss Gahagan was stricken by flu. Early Solution is Expected In A.F. of M. -Radio Situation More Restrictions Placed On Canada Broadcasting Toronto — Canadian Broadcasting ' Corp. directors now in special session here to discuss control by the corporation of all radio stations, and to set forth a new set of codes, have placed restrictions on liquor advertising, commentaries on stock market prices and birth control, also banning all recorded programs between the (Continued on Page 2) Up to the time of going to press last night, the Special Advisory Committee of the Independent Radio Network Affiliates, headed by Wm. S. Hedges, and officials of the American Federation of Musicians headed by Pres. Jos. N. Weber, were locked in conference seeking to establish a concrete plan to propose this morning to the gathering of some 150 radio men convening in the Empire Room at the Hotel Waldorf-Astoria. First session at the Waldorf will take (Continued on Page 3) "March of Time" will move to the NBC-Blue network, beginning Thursday, Oct. 14, at 9-9:30 p.m., under sponsorship of Time, Inc., weekly magazine, and Life, weekly picture paper. Program has been on the air for seven seasons starting on CBS in March, 1931. Reason for the switch is attributed to the possibility of a larger audience at 9 p.m. as against the 10:30-11 p.m. now on CBS. Show uses more than 30 actors and actresses on each broadcast, 19 musicians, eight production, service and (Continued on Page 3) CYCLE TRADES CAMPAIGN STARTS SEPT. 26 ON NBC Cycle Trades of America (bicycle trade ass'n) on Sept. 26 will start a nationwide variety show on the NBCRed network, 3:30-4 p.m. Bill Slater, ex-NBC sports announcer, will be on the show. Campbell-Ewald of New York is the agency. Lucky Strike Program Changes Policy Sept. 27 American Tobacco Co., (Lucky Strike cigarettes), Edwin C. Hill program, effective with the renewal Sept. 27, will undergo a change in policy. Entitled "Your News Parade," the show has been running Monday through Friday at 12:15-12:30 p.m. with a repeat airing at 2:30 p.m. for the west. On Sept. 27 the (Continued on Page 2) BurnsAllen Recess George Burns and Gracie Allen, heard Mondays at 8-8:30 p.m. over NBC-Red network for Grape Nuts, will take a four week vacation after the Oct. 4 broadcast. After a month in New York, they return to their air spot Nov. 8. Guest stars will be used on the program during their absence.