Radio daily (July-Sept 1937)

Thursday, September 16, 1937 RADIO DAILY 3 GUEJT-ING NEW PCCGCAMS IDEA/ PHIL GROGAN, swinging ukelele player, on Colonel Jack Major program, Sept. 20 (CBS, 3 p.m.). HOWARD PHILLIPS, LANSING HATFIELD and MAXINE STELLMAN, on "Hammerstein Music Hall," Sept. 24 (CBS, 8 p.m.). RAY HEATHERTON, on Mark Warnow's "Blue Velvet Music," Sept. 21 (CBS, 8 p.m.). IGOR GORIN and RITZ BROTHERS in "Life Begins in College," on "Hollywood Hotel," Sept. 24 (CBS, 9 p.m.). BURNS and ALLEN, on Packard program with Lanny Ross, Sept. 28 (NBC-Red, 9:30 p.m.). GENE LOCKHART, interviewed by Charlotte Buchwald, tomorrow (WMCA, 2:20 p.m.). EDDIE LEONARD, on "Professional Hour," tomorrow (WMCA, 9:30 p.m.) . SALLIE PHIPPS, on "World Observer," Sept. 19 (WNYC, 6 p.m.). HELEN HOWE, monologist, on "Heinz Magazine," Sept. 24 (CBS, 11 a.m.). NICK KENNY, on Benny Davis "Stardust Revue," Sept. 19 (WORMutual, 9:30 p.m.). GENE AUTRY, on George Fischer's "Hollywood Whispers," Sept. 18 (WOR-Mutual, 9:45 p.m.). ZOLA TALMA, on Crosby Gaige's "Kitchen Cavalcade," tomorrow (NBC-Blue, 10:45 a.m.). LUCILLE and LANNY, MAXINE SULLIVAN and the RANCHEROS, on Walter O'Keefe program, Sept. 22 (NBC, Red, 9 p.m.). RICHARD CROOKS, on Ford Sunday Evening Hour, Sept. 26 (CBS, 9 p.m.). JOE COOK, on Gulf program, Sept. 26 (CBS, 7:30 p.m.). JACK MELVILLE, on "Sunday Morning at Aunt Sussan's," Sept. 26 (CBS, 9 a.m.). Plugging Newscasts WIL, St. Louis, is using every means possible to call attention to its newly acquired News Service. Regular newscasts under the title "Headlines of the Air" are broadcast six times daily, and bulletins are broadcast every hour with a tag line calling attention to the next complete newscast. Augmenting this service, WIL has placed a large bulletin board in the window of the Melbourne Hotel, on whose building the studios are located. The news sheets are changed on this board every hour throughout the day. It has proven a great attraction for the thousands who daily pass the busy intersection of Grand & Lindell Boulevards. STAR RADIO PROGRAMS INC. — PRESENTS — "Good Morning Neighbor!" "America's ideal woman's program" 250 PARK AVENUE NEW YORK CITY Biloxi Boatmen's Program WGCM of Gulfport and Biloxi, Miss, has just completed the third week of one of the most unique radio programs in America. It is called the "Biloxi Boatman's Program" and goes on every night including Sundays at 8:05-8:30. There are over 2,000 fishing boats in the Gulf outside of Biloxi and Gulfport engaged in shrimp and oyster fishing. These men often stay out at sea for a full month without hearing from home or getting local news. The "Biloxi Boatman's Program" has been most warmly received. It gives the latest news in and around Biloxi, also dedicates selections to the men at sea. The latest weather reports and storm signals are also given, as received from the U. S. Coast Guard Station in Biloxi. The families at home of these fishermen have taken to this program as filling a long felt want — and the fishermen are all putting radios on their boats. The Biloxi Rotary Club started the program until a sponsor came in. This took only one week and now Ellzey's General Store in Biloxi has taken the program for the full fishing season of eight months. Philco radios are featured and they are selling well. What makes this program of such great importance is its human appeal and interest. The fishermen are out at sea and cannot hear from their friends and relatives. From 20 to 30 dedications are given on each program, giving the names of boats and the men. Often in the news items, births and deaths and illness of the men's families are given and these fishermen come directly home. WGCM has received numerous letters from fishermen when they come in and they say that the program has given them more security and that boats without radios come and tie up with boats that have radios just so they can listen to these Boatmen's Programs. This is one of a series of effective local programs originated and produced by George Blumenstock, who has lately taken charge of production at WGCM. WMFJ's "The Nut Factory" "The Nut Factory", is a new wrinkle in programs just introduced over WMFJ, Daytona Beach, Fla. Characters: Nip and Tuck, who advise anyone, do anything, sell anything. Broadcast Wednesdays 7:45-8 p.m. Program has originated by Ed Sims, whose philosophy is: "You don't have to be screwy to be in the broadcasting business, but the screwier the better." Ridiculous queries by real and imaginary listeners are answered in like manner. Genuine telephone calls, too, are answered in front of the "mike" during the broadcasts. Back Talkers Get Chance WBBM, Chicago, today launches the program listeners long have wanted — one on which they can interrupt, tell the performer he is lousy, and suggest their own improvements. Show will be called the WBBM Bandwagon, with a portable transmitter on the street or in a public place permitting hecklers to cut in on studio program by short wave. The guy in the studio who must take this punishment is Milton Charles, the singing organist. New Angle on Words "You Don't Say", new studio program that is described as a cross between a Prof. Quiz and a spelling bee, makes its bow Monday at 9-9:30 p.m. over WMCA and will run six nights a week. Audience will be asked to give correct pronunciation and definition of words spelled by the announcer, with awards to the winners in a series of eliminations. Sidney Walton is emcee. Two WSAY Services WSAY, Rochester, N.. Y., is offering two new "friendly" services. One is "The Church Editor of the Air", weekly feature conducted by local ministers. Other is "Adult Education Program", presented by members of the Board of Adult Education Program. New "Man in Street" Twist In a new "Man in the Street" series which H. A. Boyle will conduct for System Cafeteria over WHB, Kansas City, through Ferry-Hanley Adv'g Agency, eight 50-cent meal tickets are given to persons answering questions. Program is on the air at 11:45-12 noon, from lobbies of office buildings. Display at State Fair KGVO, Missoula, Mont., at the recent Western Montana State Fair, had a booth and merchandising display of national advertisers using the Station's facilities. Programs depicting the progress of the State and its prominent cities were broadcast right from the Fair. KSL Journal KSL, Salt Lake City, is putting out a bi-monthly journal, "KSL-Radio Broadcasting," prepared in collaboration with National Research Bureau of Chicago, carrying merchandising promotions to aid various types of accounts. Gorton-Pew Spots Spot announcements for GortonPew Fisheries which started this week are only being aired on NBC owned and operated stations, according to the agency H. B. LeQuatte Inc. MRS. MARTIN JOHNSON EXCLUSIVE MANAGEMENT CLARK H. GETTS, INC. WALDORF-ASTORIA AGENCIES ZANVILLE DIAMOND has become associated with Fonda-Haupt Co. Inc., advertising agency, as a vicepresident. STEPHEN R. RINTOUL has joined the E. Katz Advertising Agency. Rintoul was formerly president of Rintoul-Steipock, Inc. New appointment becomes effective immediately. RUSSELL C. COMER Advertising Co. will close its office in Chicago on Sept. 30. BLACKETT-SAMPLE-HUMMERT, Chicago, specializing in daytime script shows, will have its first evening show in that area on Oct. 11 when Skelly Oil's "Court of Missing Heirs" starts on CBS. Al Shebel and James Waters will do the scripts, with Fritz Blocki as production director, Dick Wells playing the counsellor, Tom Shirley as the judge and Jack Brinkley announcing. NEW EBUSINESS Signed by Stations KUOA, Siloam Springs. Ark. Arkansas Western Gas Co., regional utility, early morning news broadcast of United Press bulletins; Brown Military Academy, San Diego, Cal., spots; Brown School for Girls, Glendora, Cal., spots. WMFJ, Daytona Beach Norge, 15-min. variety disks; Philco, mysteries; Wagner Brewing Co., Miami; Foremost Dairies, "Contract Bridge," by Mr. and Mrs. Ely Culbertson. WTAQ, Green Bay Chrysler, Major Bowes Amateur Hour. won Must we HOLLER it? Must we disrupt the quiet of this nice paper and go make a spectacle of ourselves? Must we call in our printer who's a shy man and make him set up in big, black type: wor can be had at the LOWEST 50,000 -WATT STATION COST IN GREATER NEW YORK Of course, maybe you don't \\ ant to save money. Maybe, though, you'd like to drive your buggy around to our garage at 1440 Broadway, in New York, and say,"Give 'er the once-over. And don't forget the harness."