Radio daily (July-Sept 1937)

Thursday. September 23, 1937 RADIO DAILY 3 LAYING OFF SERIES GAMES NEW PKC6CAA4S-IDEAf {Continued from Page 1) ago and made it unlawful for any one person or company to make a deal binding upon all the Standard Oil associates, Esso, et al, would have signed through McCann-Erickson Inc. Refusal of the S. O. of Indiana and Kentucky associated companies to come into the deal killed the proposition for the other oil companies and Mutual. At least two cigaret companies were interested for a while, Old Gold through Lennen & Mitchell agency, and later Camels, handled by Wm. Esty company, with the turndown coming direct from Winston-Salem, N. C. While NBC and CBS recently voiced the opinion that a sponsor for the World Series was not so very desirable because of the numerous commercials displaced, the webs are making arrangements to air the series as sustainings. Ford Motors carried the banner for the past three years. Ascap Gross Revenue Higher Than in 1936 (Continued jrom Page 1) trust legislation, are Florida, Nebraska, Washington, Tennessee and Montana. Suits testing the constitutionality of the laws are pending in three of the states, Montana, Washington and Nebraska. In each of these states, numerous licensees continue to send in checks to Ascap which are promptly returned in order to comply with the law. It is not known whether these checks arrive because the licensee does not know of the so-called antiAscap law or because they do not wish to deviate from the method to which they have been accustomed. Improved broadcasting business during the summer months was one of the factors in maintaining the Ascap gross as compared to last summer. WROK Expands Newscasts Rockford, 111. — With 18-hour United Press radio news service in its studios, WROK is on the air each day with ten newscasts, with eight on Sunday. The schedule includes bulletins during a musical clock program, five five-minute periods, and three of 15 minutes. Markets are on the air three times daily and there is a sports broadcast in the early evening. Allen O. Brophy, formerly connected with Rockford newspapers, is news editor. MRS. MARTIN JOHNSON EXCLUSIVE MANAGEMENT CLARK H. GETTS, INC. WALDORF-ASTORIA "The Modern Home Forum" "The Modern Home Forum" is proving to be one of the most popular of day-time program originations at WOWO, Fort Wayne. Consisting of practical home economics, music by a vocal trio and two pianos, the "Forum" is conducted daily at 9:45 a.m. by Jane Weston, the station's home economics expert. An unusual tie-up with the radio feature is a daily routine of demonstrated lectures to various Fort Wayne women's clubs. These groups are invited to attend the program, and are seated in the beautiful main studio. During the course of "Modern Home Forum" Miss Weston makes it a point to justify the name by interviewing several guests with a mobile microphone on various homely subjects. The program concluded, the guests are shown to the "Model Kitchen," where the demonstration lecture takes place. "Wizard Pianist" A new and novel program will be inaugurated over WIP next week Kroger Uses Guest Stars In Disked Script Series (Continued from Page 1) guest stars on its transcribed five-aweek script show, "Linda's First Love", aired locally through WBBM. Irene Beasley, night club and radio songstress, will be the first one, spotted through week of Oct. 4. "Cavalcade" Voted by Auxiliary National Radio Committee of the American Legion Auxiliary yesterday announced that the "Cavalcade of America" program had been voted the most popular feature on the air by its respective members. Balloting was handled by the Women's National Radio Committee, and award is the second in the past 17 years to be presented to a radio feature. Program, sponsored by DuPont Co., is heard Wednesdays, 8-8:30 p.m. over CBS. KDYL Theater Show Tie-Up For half an hour each Thursday night, 9:30-10, KDYL's Victory Theater show, pulls biggest audiences theater men of that section have seen in a long time. Show combines several successful radio stage acts, including amateur actors, gag act and community sing. Each show presents a different "idea" — Hillbilly Night, School Days, Gay Nineties, etc. Show is emceed by Myron Fox, sponsor is Hudson Bay Fur Co. "Look for Woman" on WOR "Look for the Woman", sponsored by Deltah Cosmetic Co., starts Sunday at 11:15-11:30 a.m. over WOR. Peggy Grady will be at the mike, giving news and stories of interest to women. when the "Wizard Pianist" (Bobby Lyons) steps up to the keyboard. The idea of the program is for listeners to telephone to the station while the "Wizard Pianist" is on the air and request him to play any song, old or new. If the "Wizard Pianist" is unable to play the tune from memory, the caller receives a pound box of Plymouth Toffee free. Program will be sponsored by British American Toffee Co. Child Heroes True stories of heroism performed by children of Philadelphia and surrounding communities will be dramatized three times weekly over WFIL, starting next week when the Sears, Roebuck & Co. "Junior Thrillers" inaugurates its new series. All the stories in the series are based on actual happenings, culled from newspaper and police files, and whenever possible, the child whose deed prompted the story is brought into the studios for a microphone appearance on the program. Iodent Toothpaste Takes "Don Winslow" for Test (Continued from Page 1) tinue to carry the serial sustaining. Though aimed at kids, serial is said to have 40 per cent adult listeners. Based on Commander Frank Martinek's cartoon strip, radio script is by Al Barker, with Gene Eubanks handling production. "We. the People" Committee The "We, the People" series, which begins broadcasting under the sponsorship of General Foods (Sanka coffee) on Oct. 7, yesterday announced a new Radio Listeners' Committee for the series. Duty of committee is to pick people from letters submitted for appearances on the show. Committee is headed by Gabriel Heatter and includes Nancy Bigelow, Wallace Seymour, Amato Violette and Mrs. Lena Murphy. Program will be heard over the CBS network from 7-7:30 p.m. Young & Rubicam is the agency. Larrie Peterson Joins Elman Laurette (Larrie) Peterson has resigned from the WOR press department to join Dave Elman and the "Hobby Lobby" staff. Peterson takes over her new post on Monday. Rosaline Schutta succeeds to the WOR position. DON KERR Master of Ceremonies WMCA Fox-Fabian Amateur Hour General Mills Sports Parade Fox-Fabian Professional Parade " Still more sponsors demanding script shows — Radio Daily— 7 9 37 these past 3 months have proven an INCREASING DEMAND for radio drama and comedy-drama. * B.A.P. Inc. has developed a script series embodying A NEW IDEA that will appeal to 99 out of 100 listeners. A form of entertainment which will SUSTAIN INTEREST over a long period of time, and affords a "natural" tie-in with product or service of MASS APPEAL. For either 15 or 30 minute show. This series with complete broadcast merchandising plan which backs the product through to "Point of Sale" is ready for immediate delivery to Agency or Advertiser. Distinguished cast — Superb production. Full disclosure and all details to bona-fide enquiries, upon application to: BRITISH AMERICAN PRODUCTIONS, INC. Radio Advertising Specialists 509 Madison Avenue. New York B. CHARLES-DEAN, President. EL. 5-0381