Radio daily (Oct-Dec 1937)

RADIO DAILY Plug Songs Into Hits Atlanta — A local songwriting triumvirate — Remus Harris, Irving Melsher and Clifford Stodghill — utilizing the facilities of WATL, have developed a smart showmanship system for landing songs in the hit class, provided the numbers have merit. They land publishers by popularizing a song over the air to such an extent that publishers take an interest. Latest of their successful exploits is "Roses in the Rain", recently published by Shapiro, Bernstein & Co., New York. Any songs which, on being introduced over WATL, do not bring in enough telephone calls, cards and letters to show that they are liked by the public, are quickly discarded by the trio. Newspaper and other tieups are promoted on the songs that attract a following. Harris and Melsher are now concentrating on a new novelty ballad, "The Little Country Store". Vol. 2, No. 69 Thurs., Oct. 7, 1937 Price 5 Cts. JOHN W. ALICOATE : : : Publisher DON CARLE GILLETTE : : : Editor MARVIN KIRSCH : : Business Manager Published daily except Saturdays, Sundays find Holidays at 1501 Broadway, New York, 1 Y., by Radio Daily Corp. J. W. Alicoate, president and Publisher; Donald M. Mersereau, Treasurer and General Manager; Chester B. Bahn, Vice-President; Charles A. Alicoate, Secretary; M. H. Shapiro, Associate Editor. Terms (Post free) United States outside of greater New York, one year, $5; foreign, /ear, $10. Subscriber should remit with order. Address all communications to RADIO DAILY, 1501 Broadway, New York, N. Y. Phone Wisconsin 7-6336, 7-6337, 7-6338. Cable address: Filmday. New York. Hollywood, Calif.— Ralph Wilk, 6425 Hollywood Blvd. Phone Granite 6607. Entered as second class matter April 5, 1937, at the postoffice at New York, N. Y., under the act of March 3, 1879. FINANCIAL ~~ (Wednesday, Oct. 6) '— — NEW YORK STOCK EXCHANGE Net High Low Close Chg. Am. Tel. & Tel. . 159>/2 157'/4 )59V4 + 1 CBS A 24% 24 24% + % CBS B 24 24 24 Crosley Radio 12'/8 11% 12 — Vi Cen. Electric 43V4 40'/4 43V4 + 2V? North American ... 20% 19V4 20% + 13/„ RCA Common 9'/2 8 34 9% + 3/q Stewart Warner 13Vg 12% 13 -f Vi Zenith Radio 32% 31 32S/8 + 13/8 NEW YORK CURB EXCHANCE Hazeltine Corp 15 15 15 Majestic 2% 2% 2% — % OVER THE COUNTER Bid Asked Stromberg Carlson 10% 11% Radiomarine Net Soars Net profit of Radiomarine Corp., RCA subsidiary, jumped 154 per cent in August, totaling $45,333, against $17,821 in August, 1936. Gross for eight months was $859,005, against $672,693 last year. Frank Baker Upped at WLS Chicago — Frank Baker has been upped to head the continuity department at WLS. succeeding Bill Meredith, who joined NBC continuity staff recently. Betty Worth Signed Betty Worth, radio actress, has signed for a series of transcriptions with Schillin Advert'g Corp. "Ranger" Mail Record "The Lone Ranger", serial on WOR, has set a new mail record for the station, drawing 78,000 pieces of mail in five days in response to an offer. NOW AVAILABLE "The Man in the Lobby" Nothing like it on the air WCOP BOSTON H. I. Rosenthal to Head Columbia Artists Bureau (Continued from Paye 1) tions during the past two years, assumes his new assignment Jan. 1. Appointment of Rosenthal completes an extensive reorganization of the CBS Artists Bureau, the eastern division now being designated as Columbia Artists Inc. of New York, while the west coast operations have been grouped in the newly organized Columbia Management Inc. of California, with W. Arthur Rush in charge. The appointment does not affect Mack Davis, who still continues as head of the radio division in the N. Y. Artists Bureau. Latimer Handling WPA Series Edward Latimer, veteran stage and radio actor and former program director of WBNF, has been assigned to direct the WPA Federal Theater Radio Division's oldest series, "Pioneers of Science," now in its second year over WHN. His first show, "The Life of Galileo", will be heard today at 6 p.m. Latimer replaced Ashley Buck, who has been assigned to direct the Federal Theater Radio Division's Jules Verne series over the WLW hook-up on Sundays. WPA's Femme Narrator One of the few femme narrators to be heard on the radio will appear Saturday night at 6:15-6:45 over WHN in the WPA Federal Theater Radio Division's "History in Action" series. She is Ellen Emery, stage and radio actress, who will narrate in the dramatization devoted to ■Victoria Woodhull, American suffragette. Norman Nesbitt to Calif. Spokane — Norman Nesbitt (Don Norman) , announcer, producer and continuity man for several years with KHQ-KGA here, leaves about Oct. 15 to enter radio work in California. WNEW Program Board WNEW will revert to its previous policy of department heads jointly acting as program board, it was learned yesterday when it became known that Martin Block has dropped duties of program director to concentrate on his sponsored shows over the station. AFRA Coast Meeting Is Attended by 600 West Coast Bureau, RADIO DAILY Los Angeles — At a meting of AFRA Monday night in the El Capitan Theater, 600 actors, announcers, writers and assorted radioites heard a report by Carleton KaDell, president, and Norman Field, executive secretary, covering progress made to date by the new organization and contractual working arrangement with the parent AAAA regarding interchange of membership cards and differential in initiation and dues for those members now in Actors Equity or Screen Actors Guild desiring membership in AFRA as well. Frank Gillmore of Equity was on the stage, with Jimmy Wallington, of the national board, also present. B'way Openings on Mutual Bide Dudley on Oct. 11 will start to review the Broadway openings over the coast to coast Mutual network, 12:30-12:35 a.m. Dudley will air only on nights when a new show opens. Broadcast will give the Hollywood story scouts their first accounts of the new shows. Dudley has reviewed over 3,000 plays during his newspaper and radio days. New Standard Radio Sales New sales by Standard Radio the past week include the "Pop Supplement" to WBAX, WMBD and WFDF. WBAP bought complete library of sound effects, 45 in all. WIND, KDLR, WJJD and WPAY bought the "Sons of the Pioneers", and KSEI, the children's program, "Once Upon a Time". KDAL bought Kay Kyser and the King's Men, while Post Parisien, France, bought the Organ Treasures feature. Hickman's Birthday Present Baltimore — Last week, WFBR's Henry Hickman was given a surprise birthday party after station sign-off. When presents were opened, five heavy, bulky packages turned out to be as many five gallon cans of Tydol gasoline. Hickman is Tydol's "Inquiring Reporter" in Baltimore. DON KERR Master of Ceremonies WMCA Fox-Fabian Amateur Hour General Mills Sports Parade Fox-Fabian Professional Parade Thursday, October 7, 1937 COminG and GOMG RUSS BRINKLEY, who among other things handles the two-hour "Morning Clock" on WHDL, Olean, N. Y., was in New York yesterday on one leg of a flying vacation tour around the country, visiting other stations. EARL FERRIS was expected to leave Hollywood last night for New York, with a stopover in Chicago to open a local office of his Radio Feature Service with Roger Douleans in charge and Norval Burch remaining on the staff. JOSEPH S. BELL, NBC actor-producer, who has been resting at Santa Barbara for several weeks, is in Hollywood now for a few days before returning to New York. CEORCE MARSHALL DURANTE of the School of Radio Technique left yesterday morning for Lee, Mass., to attend the funeral of his father who died suddenly. MARCHESE CIULIO MARCONI, son of the late radio pioneer, arrives today from Europe to study with RCA here. GINA CIGNA, Metropolitan Opera soprano, also arrives from Europe today with ROMANO ROMANI and ROSARIO SCALERO. ROBERT FLINC. Standard Radio representative, has left Chicago fcr a tour of stations, covering Ohio, east to New York State. BARNEY McDEVITT leaves Saturday for the coast to handle publicity there for RockwellO'Keefe offices. Just returned from road with Casa Loma orchestra. MARY JANE WALSH, who starts on Mutual's new Barbasol program shortly, left for Boston last night to join cast of "I'd Rather Be Right," George M. Cohan show. JOSEPH N. WEBER, president of the AFM, finally left for Denver last night to attend the AFL convention. Using 22 Stations In Royal Toy Series (Continued from Paijc 1) used for the promotion of a game, called "Alley-Oop." A prize contest also is being mapped out. Reiss Advertising is the agency. Kaltenborn Book Sells Big "Kaltenborn Edits the News", book by the CBS commentator, has gone into a second edition of 100,000 copies, according to the publishers, Modern Age Books Inc. "Music of the Spheres" Poetry and music of the out-ofdoors will form the basis of a new program, "Music of the Spheres", starting Oct. 13 at 3:45-4 p.m. over WQXR. LEE GRANT AND HIS ORCHESTRA 26th WEEK c 3 HOURS DAILY W 2:30-5:30 P.M.