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RADIO DAILY:
Thursday, October 21. 1937
Vol. 2, No. 79 Thurs., Oct. 21, 1937
Price 5 Cts.
JOHN W. ALICOATE : : :
Publisher
DON CARLE GILLETTE : : : Editor MARVIN KIRSCH : : Business Manager
Published daily except Saturdays, Sundays and Holidays at 1501 Broadway, New York, N. Y., by Radio Daily Corp. J. W. Alicoate, President and Publisher; Donald M. Mersereau, Treasurer and General Manager; Chester B. Bahn, Vice-President; Charles A. Alicoate, Secretary; M. H. Shapiro, Associate Editor. Terms (Post free) United States outside of Greater New York, one year, $5; foreign, year, $10. Subscriber should remit with order. Address all communications to RADIO DAILY, 1501 Broadway, New York, N. Y. Phone Wisconsin 7-6336, 7-6337, 7-6338. Cable address: Filmday, New York. Hollywood, Calif.— Ralph Wilk, 6425 Hollywood Blvd. Phone Granite 6607.
Entered as second class matter April 5, 1937, at the postoffice at New York, N. Y., under the act of March 3, 1879.
FINANCIAL
(Wednesday, Oct. 20) .
NEW YORK STOCK EXCHANGE
Net
High Low Close Chg.
Am. Tel. & Tel 152V2 1453/4 1 52l/2 + 5Vi
CBS A 19 18 19 +1
CBS B 19 18 19 +1
Crosley Radio 9V2 7% 9 + T/2
Gen. Electric 41 V8 383/4 41 V2 + 2
North American .... 1 8^4 16'/2 183/4 + 13/g
RCA Common 7% 6% 7% + 1
RCA First Pfd 58 52'/2 57 +5
Stewart Warner . .. 103/4 91/4 10V4 + 1 Vs
Zenith Radio 20yA 16% 20 + 3l/8
NEW YORK CURB EXCHANGE
Hazeltine Corp 11 10 11 +1
Majestic 1% 1 1£ 1 l/2 + Vl
Nat. Union Radio. .. 11/8 1 1 + l/4
Rockefeller Foundation Endows Radio Research
(Continued from Page 1)
termined number of employees will be put to work as soon as possible by Princeton to work on the surveys.
Every phase of broadcasting is to be thoroughly studied, with all material gathered to be published at the end of two-year period. It is the desire of Rockefeller Foundation to study radio and its effect on changing civilization during the past few years. Material gathered by Princeton will be available to program builders as soon as survey is concluded in 1939.
KDB Personnel Shifts
Santa Barbara— Ralph Priest, KDB program director for the past six years, has been transferred to KHJ, Los Angeles, to take over a job as studio mixer. Tony LaFrano, KDB chief announcer, has taken over vacancy caused by Priest's move.
JOHN B. HATCH ASSOCIATES
An agency serving a N. E. clientele. Specializing in radio broadcast advertising.
(Send for booklet) 581 Boylston Street, Boston, Mass. Commonwealth 0466
Rapid Progress Is Reported On Coast Studios of CBS
West Coast Bureau, RADIO DAILY enclosed with glass so that anybody
Los Angeles — Columbia Broadcast ing System's new Hollywood home on Sunset Boulevard between Gower and El Centro streets is progressing ahead of schedule. The realty cost is estimated at $1,000,000 and equipment cost is estimated at $750,000.
Design of the block-long group of reinforced concrete buildings which will house KNX and the Hollywood CBS staff permits expansion of studio and office facilities in case of future need. The principal five-story building on the El Centro street corner houses seven studios and two audition rooms. Set back the width of the principal building, in the center of the tract, is a theater seating 1,050 persons. Space remains for erection of a second theater and the main building foundations are strong enough to permit addition of four more studios. Parking facilities will be provided visitors in the space where the second theater can be built.
On the Gower street corner is a two-story building which will house the Columbia Concerts Corp. and Columbia Artists Inc. offices and a branch bank which already has rented ground floor space. A circular driveway runs in front of the theater in the open space between the two corner buildings.
First improvement of the property was the burying of 100 square feet of copper matting as an electrical ground. In the basement, above that, is space for power and heating equipment and maintenance work and storage rooms
The sound effects men also will have quarters there and for them has been built the most curious room ever put into a building. This room will never house anything but emptiness. Emptiness echoes. The room is called a reverberation chamber and will be used to create echo effects exclusively. When a radio play calls for a speaker to address a crowd in a large auditorium, his voice will be reproduced in the reverberation chamber and picked up again by a microphone there as his words echo.
Another novel feature of the building is the device by which the balcony of the theater is made safe from possible shock. Supports of the balcony will not be rigidly anchored to the foundation of the building. Between the concrete of the foundation and the concrete of the balcony pillars is an expansion joint of roofing felt which will absorb any foundation jolts without disturbing the superstructure.
Visitors at the new CBS-KNX building will find much to look at. A glass enclosed arcade runs the width of the building and the court in front of the theater always will be in view. The master control room, also, is located at street level and is
interested may watch the technicians work as the spectator stands in either the arcade or in the theater forecourt.
An information booth and public telephones are near the two elevator doors, and reception rooms for the four studios on the first floor, as well as dressing rooms for performers, are also on the ground floor. So is a radio equipment workshop at the rear of the building. There is even a special room to store bass viols.
Two of the studios in the main building are two stories high. Second floor plans allow rooms for sponsors to watch the broadcast in progress beneath them. On the second floor, also, are three other studios of smaller size, together with office space. The larger studios will seat 250 spectators in the same room with the entertainers.
Walls of all studios are "floating". That is to say, the walls will not be attached rigidly to the floor and ceiling of the building. Jolting of trucks in the street, therefore, will not set up wall vibrations to affect the sound of programs being broadcast from the studios.
Dr. Vern O. Knudsen, Professor of Acoustical Engineering at University of California at Los Angeles, served as acoustical consultant for this CBS project. As a result, the building design incorporates a unique feature.
None of the walls of any studio are exactly parallel with any other wall. Even the window of the monitor room, where technicians regulate the intensity of sound as they watch the program go on, is set at a slight angle. Sound reflected from any of these surfaces is thereby deflected away from the microphone and interfering echoes are eliminated. Soundproofing material of the newest design is used throughout each studio.
Air conditioning apparatus will be installed on the third floor, which is otherwise devoted to offices. Sharing office space with the sales force of Harry Witt on the fourth floor will be the CBS photographic gallery and portrait studio.
On the fifth floor are the offices of Donald W. Thornburgh, CBS vicepresident in charge of Pacific Coast operations, and those of his assistant, John M. Dolph. Reception rooms and two audition rooms also are to be on this floor.
Although the building will be ready by the first of the year, it is anticipated that installation and complete tests of equipment will require delay of occupancy for operation a short time thereafter.
Furnishing will sympathize with the modernistic style of architecture, designed by William Lescaze. Earl Heitschmidt is resident architect. The William Simpson Construction Co. are the builders.
COminG and GOIDG
DONALD M. MERSEREAU, general manager of RADIO DAILY leaves today for a look-around at Hollywood.
J. W. WOODRUFF JR., manager of WRBL, returns to Columbus, Ga., today, after attending the NAB convention and arranging promotional plans for 1938.
JOHN KAROL, CBS director of research, will speak before the Atlanta Advertising Club next Tuesday and on Thursday and Friday of next week he will be at the ANA meet in Hot Springs.
SYLVIA ST. CLAIR, musical comedy star of Paris and London, has arrived in New York on the Champlain. She was brought over by NBC Artists Service, which has placed her under management.
DAVE ROSE, Chicago NBC staff composer and arranger, has gone to Hollywood to write and arrange music for movies and to continue his radio work there.
ALICE FAYE, who is in New York for a vacation, returns to the Coast the latter part of next week to start work in her next 20th Century-Fox film, "Sally, Irene and Mary".
LILY PONS, who arrived this week from the Coast with ANDRE KOSTELANETZ, will relax for a week at her Connecticut country home. She has been working in "Hitting a New High", new RKO film.
MR. and MRS. RAE H. SMITH (he's the J. Walter Thompson head in London) planed west early this week.
M. H. PETERSEN, vice-president of Van Cronkhite Associates Inc., Chicago, is in New York for a stay of several days. He is at the Roosevelt.
JACK GRIFFITH, salesman for Van Cronkhite Associates, is expected at the Hotel Dryden here this week, swinging up from Washington.
C. C. MONTNAGI, radio mogul in India, sailed yesterday for home on the Queen Mary after a business trip to New York, where he bought 100,000 radio receiving sets.
LIONEL SHAPIRO, New York correspondent of the Montreal Cazette and movie commentator over Canadian Broadcasting Corp., is back in New York from a Hollywood visit and resumes his Friday night broadcasts tomorrow.
ABE LYMAN returns from Hollywood Monday accompanied by his press agent MACK MILLAR.
I. F. SHOURMAN and M. M. BOYD of New York's NBC sales and A. H. "DOC" MORTON, manager of NBC's "O & O" stations, are in Boston paying a visit to John Holman, general manager and Cordon Ewing, sales head of WBZ.
FRANK BURKE, public relations director for Consolidated Radio Artists, left for Chicago yesterday and will be gone four days.
JACK ROBBINS leaves for the West Coast Oct. 31.
YACHT CLUB BOYS are in Boston today to fulfill a week's vaudeville engagement there.
Walker Heads INS in Frisco
Fred J. Walker has been appointed San Francisco bureau manager for International News Service, it is announced by Barry Faris, INS editor-in-chief.
Walker has been with INS since 1922 and has been connected with the Washington, Chicago, San Francisco and Los Angeles bureaus.
AL DONAHUE
and his orchestra at the
RAINBOW ROOM
For Full and Winter Season Fourth Return Engagement