Radio daily (Oct-Dec 1949)

VOL. 49, NO. 1 NEW YORK, MONDAY. OCTOBER 3, 1949 TEN CENTS HINT NO FREEZE-END BEFORE COLOR-TV FCC "Didn't Do Too Well On B & W," Says Coy, Questioning Engstrom; No Session Scheduled Today Block Programming Increasing On Webs In line with the major networks' usual tendency to block program night-time "situation" dramas, ABC last week scheduled its two new acquisitions, "Chandu, the Magician" and "The Casebook of Gregory Hood," as two back-to-back Saturday series, 8-8:30 p.m. and 8:30-9 p.m., EST, respectively, beginning Oct. 15. "Gregory Hood," which has been on MBS since its debut in September, 1946, will be offered by ABC for alternating sponsorship. On Mu (Continued on Page 5) Miller In Dallas Today For District 13 Meeting Dallas — Two hundred broadcasters from the Texas area will gather at the Hotel Adolphus here today for a two-day meeting of District 13, NAB, Clyde W. Rembert of KRLD, Dallas, district director, announced Friday. The meeting will hear addresses by Justin Miller, president of NAB, Maurice Mitchell of Broadcast Advertisement Bureau and Richard (Continued on Page 2) New WLIB Owners Aim At Special Audiences WLIB, New York, sold two weeks ago by Dorothy Schiff to the New Broadcasting Co., will build special programs for two large segments of the metropolitan audience — Jewish and Negro listeners. This was disclosed on Friday by Morris Novik, one of the new owners, at a recep (Continued on Page 8) Award Toledo — Art Barrie, announcer for WSPD, Toledo, has been awarded the Citizenship Medal of the Veterans of Foreign Wars by the Toledo Post. VFW, for outstanding service to citizens of Toledo. His "Sidewalk Interviews" program has long stressed the problems of the ordinary citizen as well as the returning war veteran. Confirmation Crosley Corporation and Generoso Pope, publisher of II Progresso Italo-Americano, Friday confirmed the sale of WINS, 50.000 watt New York station, to the Pope interests who operate WHOM, 5,000-watt language station in New York. Terms of the deal were not disclosed. It was reported, however, that the purchase price was $512,500. The Pope interests, according to reports, hope to retain the call letters of WHOM on the WINS wave length and to convert it into a language station. They will then sell the WHOM transmitter and wave length. Recently WHOM went to 5,000 watts at an expense of around $225,000. Radio Pioneers Plan New Club Activities Plans for a luncheon meeting of the Radio Pioneers to be held at the Roosevelt Hotel in New York on Wednesday, October 19th, for the purpose of discussing several matters of policy were announced Friday by William S. Hedges, of NBC, president of the club. Among the matters which will (Continued on Page 6) Public Service Spots Skedded During Series Commercial time during the World Series broadcasts and telecasts will be shared by the Gillette Safety Razor Co., sponsors, with the (Continued on Page 2) General rate increase for most stations in the country is expected in the near future in the light of an NBC announcement Friday of a boost by 22 of its affiliated stations. Web's flagship, WNBT, New York, will have a new basic class A hourly rate of $2,000, beginning Nov. 1, compared with its present rate of $1500. The three other network outlets in New York also have a $1500 rate and these are expected -to go up 'We The People' Goes From CBS To NBC Web The Gulf Refining Co. reportedly signed a contract on Friday with NBC for sponsorship of "We, The People" on both radio and television, involving combined billings of about $1,000,000 and constituting the second major sponsor switch from CBS to NBC within a week. The simulcast, formerly heard on (Continued on Page 6) M-G-M Radio Attractions Bow On WMGM Oct. 10 WMGM, New York, will launch the Metro-Goldwyn-Mayer Radio Attractions series in the metropolitan area on Oct. 10, with a half-hour dramatization of "Crime Does Not Pay." The program, based on MGM film subjects, will be aired each Monday, 7:30-8 p.m. On Oct. 12 another program in the (Continued on Page 8) Nielsen Ratings Rising With Return Of Stars National Nielsen Ratings for Aug. 21-27, just released, reflect the increased listening stemming from the advent of fall and the return of big(Continued on Page 2) to the WNBT figure soon. In addition, WPIX, New York indie, also plans an increase from its present $1200 rate. Rate increases in all cases will be based on the rapidly growing number of receivers in circulation. In the 22 NBC cities, 17 of which are on the inter-connected network, the rate boost, in some cases as high as 40 per cent, may be com(Continued on Page 7) Washington Bureau of RADIO DAILY Washington — The first week of the FCC's hearing on color television ended with a strong intimation that the Commission might refuse to lift the present freeze on TV until the industry is ready to make full speed ahead with color. This began to appear as Commission members ham ( Continued on Page 6) Researcher Ponders Future Of AM-TV Speculating on the future of radio and television last week at an American Marketing Assn. meeting in New York, E. L. Deckinger, research director for the Biow Co., suggested that radio might eventually aim only for the daytime audience, leaving the nighttime field to television. "In the daytime maybe the television addition would be a minimum (Continued on Page 8) 1200 Expected To Attend ANA's Annual Meeting Attendance of more than 1,200 is expected at the Association of National Advertisers' 4 0th annual meeting, to be held Oct. 12 at the Waldorf-Astoria, New York. Speakers will include Paul G. (Continued on Page 2) Veteran Hartford, Conn. — WTIC was reminded of its approaching silver anniversary on Saturday when plant manager Herman D. Taylor celebrated the completion of his twenty-fifth year with the Hartford station. Next February, a quarter century of actual broadcasting will be marked by WTIC. When The Travelers entered radio in 1924, Taylor was engaged. Tele-Set Increase Ups Rate; Cost Per M. Down, Says Net