Radio daily (Oct-Dec 1949)

RADIO DAILY Monday. October 3, 1949 Vol. 49, No. 1 Monday, Oct. 3, 1949 10 Cts. JOHN W. ALICOATE Publisher FRANK BURKE : : : : : Editor MARVIN KIRSCH : Business Manager Published daily except Saturdays. Sundays and Holidavs at 1501 Brotdwav. New York, (18). N. Y., by Radio Daily Corp., J. W. Alicoate, President. and Publisher; Donald M Mersereau, Treasurer and General Manager; Marvin Kirsch. Vice-President ; Chester B. Bahn, Vice-President ; Charles A. Alicoc.'te, Secretary. Terms (Postage free) United States (other than California) $10.00 one year; California, $15.00. Foreign. $15.00. Address all communications to Radio Dailv. 1501 Broadway, New York (18), N. Y. Phone Wisconsin 7-6336, 7-6337. 7-6338. Ccble address : Radaily, New York. WEST COAST OFFICES 6425 Hollywood Blvd. Phone: Gladstone 8436 WASHINGTON BUREAU Andrew H. Older. Chief 6417 Dahloneoa Rd. Phone: Wisconsin 3271 CHICAGO BUREAU Hal Tate, Manager. 360 No. Michigan Ave. Phone: Randolph 6-6650 Phone: Riverside 5491 SOUTHWEST BUREAU Paul Girard. Manager Tower Petroleum Bldg., Dallas, Texas Phone: Riverside 3518-0 Entered as second class matter, April 5. 1937, at the postoffice at New York, N. Y.. "nder the act of March 3, 1879. FINANCIAL — (Scptembgr 30) = NEW YORK STOCK EXCHANGE ABC Admiral Corp Am. Tel. & Tel CBS A CBS B Philco RCA Common . . . . RCA 1st pfd StewartWarner . . . Westinghouse Westinghouse pfd. Zenith Radio NEW YORK Nat. Union Radio OVER T DuMont Lab Stromberg-Carlson U. S. Television WJR (Detroit) . Low 7V8 23% 142 221/2 22 Vz 30 11% 731/4 123 s 25 99 273r CURB EXCHANGE 3 27/8 27/8 HE COUNTER Bid 13% IOV2 5-16 7 High m 241/2. 42'4 22V2 225/s 30 1/4 12l/8 731/4 123/g 2558 99 2734 Close 71/4 233/4 142V8 221/2 221/2 301/4 12 7314 123/, 255/8 99 273/s Net Chg + Ve + V* — Vi + 'A — yfc Asked 143/4 113/4 '/2 73/4 CBS TV Affiliates Total Fifty Stations The number of CBS-TV affiliates increased to 50 last week with the addition of WJAR-TV, Providence. Rhode Island, to the network effective immediately. Station, assigned Channel No. 11, is owned and operated by the Outlet Company, Providence. John J. Boyle is manager of the station. * COmiNG AND GOING & MORGAN BEATTY, whose "News of the World" is heard on NBC, will return today from England, where he made a study of the situation resulting from the devaluation of the pound. KEN SPARNON, field representative for BMI, left over the week-end for Memphis, where he'll attend the meeting of District 6, NAB. From there he'll go to Chattanooga on business, and later will attend the meeting of NAB's District 4 at Pinehurst, N. C. LEE LITTLE, president of KTUC, Columbia network outlet in Tucson, Ariz., a visitor Friday at the New York headquarters of the web. SIDNEY ASCHER, publicist, will return today from Madison, Wise, where he spent a few days on business. ALLAN SIMPSON, owner of WADC, affiliate of CBS in Akron, Ohio, conferred last week at the New York offices of the web. BEN B. BAYLOR, JR., assistant general manager and director of sales for WMAL, Washington, D. C, has left on a business trip to Chicago, Detroit and Pittsburgh, where he'll consult with agency officials and sales executives of ABC. HOWARD S. MEIGHAN, Columbia network vice-president and general executive, who has been named CBS chief executive officer on the West Coast, has arrived in Hollywood to take over his new duties. TED GRANIK, whose "American Radio Forum" debuts as a simulcast on NBC tele and AM on Sunday, October 30, has returned from Kansas City, where he flew for conferences with a prospective sponsor. GEORGE B. STORER, JR., manager of WAGA-TV, the Fort Industry TV station in Atlanta, Ga., who attended the color television hearings at the FCC last week, is expected in New York shortly. EVERETT TOMLINSON, assistant western program director of CBS, has left on a twoweek vacation. SY BLOOM, scripter for "Buzz and Bill" on KDKA, Pittsburgh, is vacationing here in his native New York. During his absence, Ed King, of "Brunch with Bill," will take over the Bloom program. BERT LOWN, vice-president of Associated Program Service in charge of station relations, is in Dallas, Tex., for tne meeting of District 13, NAB. He'll be in Memphis the end of this week. Nielsen Ratings Rising With Return Of Stars (Continued from Page 1) name shows. Most top-rated programs, especially in the evening, show rating increases ranging from 9 per cent to 13 per cent above those of the preceding week. "Mr. Keen" leads the once-a-week evening listings, followed by "Mr. District Attorney," Crime Photographer," "Our Miss Brooks," and "This Is Your FBI." "Lone Ranger" tops the multi-weekly evening category, followed by "Counter-Spy," and "Beulah." Arthur Godfrey leads the daytimers. trailed by "My True Story." "Right to Happiness," and "Wendy Warren." Miller In Dallas Today For District 13 Meeting (Continued from Page 1) Doherty. NAB's labor executive. It was not known on Friday whether the sessions would be "on the record" or "off the record." Video Show Challenges 'The Great Dunninger' The producers of "We, The People" are going to great lengths — to Bermuda, to be exact — in an attempt to outwit Joseph Dunninger, the magician and mental telepathist, when he appears on the program's video premiere over CBS-TV next Wednesday night. An airlines hostess left New York yesterday by air for Hamilton, Bermuda. There she is to pick up a carton containing four objects placed therein by prominent Bermudians. Back she will fly to New York with the sealed carton. There on Wednesday night, before the "We, The People" cameras, Dunninger guarantees to announce the contents of the carton by reading the mind of the hostess, Public Service Spots Skedded During Series (Continued from Page 1) Advertising Council for public service announcements on behalf of seven Council projects. These include messages on Forest Fire prevention. Better Schools, Community Chests, and the American Economic System. If the Series runs beyond four games, other spots will be aired on National Service Life Insurance Dividends, Highway Safety, and Armed Forces Prestige. Production details are being handled by Maxon, the Gillette agency. 1200 Expected To Attend ANA's Annual Meeting (Continued from Page 1) Hoffman, ECA chief; Sam C. Gale, vice-president and director of advertising for General Mills, Inc., and Chester J. LaRoche, president of C. J. LaRoche, Inc. Members of the advertising Council's board of directors who will appear on the speakers' platform include Frank Stanton, president of CBS; Louis G. Brockway, of Young & Rubicam, and Fairfax Cone, of Foote, Cone & Belding. CBS Renews Contract Of Symphony Conductor Bernard Herrmann, conductor of the CBS Symphony Orchestra, has been re-signed by CBS to continue his post as the web's symphonic conductor for a term of three years. With the conclusion of the CBS Symphony's 1949 Sunday afternoon concert series on Oct. 9, Herrmiann will sail for England to direct the Ha Lie Orchestra, Manchester, in a series of six concerts during November as guest of John Barbirolli, permanent conductor of the Halle ensemble. Later he will lead the BBC Symphony in London in a series of radio performances. Cutest trick of the week This tiny kitten seems to think * that the reins on the donkey make an ideal trapeze. Just how the kitten got 'way up there, nobody knows. But everybody agrees that it's a right cute trick. There's a cute trick to buying t radio time in Baltimore — that is, if you're looking for a station that will produce the greatest results r for the least amount of money. The station is W-I-T-H, the BIG independent with the BIG audi , ence. W-I-T-H delivers more listenersper-dollar than any other station in town. It covers 92.3% of all the radio homes in the rich Baltimore trading area. It's the station fa ( mous for low-cost results. So if you want the real bargain buy in Baltimore, call in your Headley-Reed man and let him tell you all about W-I-T-H. Baltimore 3, Maryland TOM TINSLCY, President Represented by Headley-Reed W E A V PLATTSBURG, N. Y. AMERICAN BROADCASTING CO. CONSISTENTLY SELLING THE NORTH COVNTRY'S RICHEST MARKET JOSEPH HERSHEY McGILLVRA, Nat. Rep.