Radio daily (Oct-Dec 1949)

2 RADIO DAILY Friday, October 7. 1949 Vol. 49, No. 5 Friday, Oct. 7, 1949 10 Cts. JOHN W. ALICOATE : : Publisher FRANK BURKE : : : : : Editor MARVIN KIRSCH : Business Manager Published daily except Saturdays, Sundays and Holidays at 1501 Broadway, New York, (18), N. Y., by Radio Daily Corp., J. W. Alicoate, President. and Publisher; Donald M Mersereau, Treasurer and General Manager; Marvin Kirsch, Vice-President; Chester B. Bahn, Vice-President; Charles A. Alicoate, Secretary. Terms (Postage free) United States (other than California) $10.00 one year; California, $15.00. Foreign, $15.00. Address all communications to Radio Daily. 1501 Broadway, New York (18), N. Y. Phone Wisconsin 7-6336, 7-6337. 7-6338. Cable address : Radaily, New York. WEST COAST OFFICES 6425 Hollywood Blvd. Phone: Gladstone 8436 WASHINGTON BUREAU Andrew H. Older, Chief 6417 Dahlonega Rd. Phone: Wisconsin 3271 CHICAGO BUREAU Hal Tate, Manager. 360 No. Michigan Ave. Phone: Randolph 6-6650 Phone: Riverside 5491 SOUTHWEST BUREAU Paul Girard, Manager Tower Petroleum Bldg., Dallas, Texas Phone: Riverside 3518-9 Entered as second class matter, April 5, 1937, at the postoffice at New York, N. Y., >mder the act of March 3, 1879. FINANCIAL^ NEW YORK STOCK EXCHANGE Net High Low Close Chg. ABC 1% 75/8 75/8 — ye Admiral Corp 261/8 25'/4 253/8 — % Am. Tel. & Tel.... 143% 143V8 143'/4 + % CBS A 22l/4 22 22 — 1/2 CBS B 22% 22% 22% + % Philco 32% 31 Vi 31% — 3/8 RCA Common 12V2 12% 123/8 — % RCA 1st pfd 73% 73 73 — l/2 StewartWarner ... 12% 12% 12% Westinghouse 26V2 26% 26'/4 + % Westinghouse pfd.. 97'/2 97% 97% — % Zenith Radio 283^ 28'/4 28% — % NEW YORK CURB EXCHANGE Hazeltine Corp. .. 13% 13% 13% + % Nat. Union Radio. . 3 23^ 234 — l/4 OVER THE COUNTER Bid Asked DuMont Lab 14 15 Stromberg-Carlson 113/4 13 Cites FCC Restrictions On Non-Profit Stations (Continued from Page 1) mercial time on the air, according to Dallas W. Smythe, professor of economics at the University of Illinois, and member of the university's Institute of Communications Research. Smythe blames this situation "primarily" on "FCC restrictions." His views are stated in an inventory of radio programming by educational broadcasters, based on a survey of activities by members of the National Assn. of Educational Broadcasters. Among other restrictions, aside from time limitations, he cited the fact that no educational broadcaster is licensed to use more than 5-kw of power. Series In Spanish A play-by-plory account in Spanish of the World Series "beisbol" classic is being sent to Latin America via shortwave by a team of Puerto Rican broadcasters, Rene Canizares and Cuco Conde. The broadcasts are going to Puerto Rico, Cuba, Santo Domingo, and the other Spanishspeaking islands. They will continue throughout the Series. Bakery Signs "Ranger" On ABC Regional Net (Continued from Page 1) Bakeries Company made its initial entry into the regional radio network field sponsoring the ABC broadcasts 'of the "Lone Ranger" thrice weekly, over 36 stations on ABC's Southeastern network. Previously, the company had confined its use of radio to the spot field, which it continues to use in certain markets. The American Bakeries-sponsored telecasts of the show will be seen over WSB-TV, Atlanta; WAFM-TV, Birmingham; WMBR-TV, Jacksonville; WDSU-TV, New Orleans; WTVJ, Miami. Tucker Wayne & Company of Atlanta, is the agency. Harold B. Morrill Lawrence, Mass. — Harold B. Morrill, general manager of WLAW, Lawrence, Mass., died Wednesday at his home in Arlington, Mass., following an attack of coronary thrombosis. He would have reached his 55th birthday on October 11. Identified with the radio broadcasting industry since 1919, Mr. Morrill had been associated with the Hildreth & Rogers Company, owners and operators of the station, for the past 27 years, serving also as secretary of the corporation. He played a prominent part in the establishment of WLAW which went on the air originally on December^ 17, 1937, and succeeded Irving E. Rogers as general manager in August, 1946. Gaylord Durham Hollywood — Funeral services were conducted at 2:00 p.m., Oct. 5, at the Fillbach Funeral Home, Burbank, for Gaylord "Gene" Durham, 51, who died of a heart attack at his home, Los Angeles, last Saturday night. Cremation followed the funeral rites. Durham, with ABC for the past two years, most recently in the capacity of a KECA-TV transmitter engineer, formerly was with NBCHollywood, 'and KFSD, San Diego. Cancer Program On ABC-TV "A Visit With The Children," educational-fund-raising film about cancer in children, will appear at 9:00 p.m. over ABC television network on Sunday, October 9. The film was narrated by Raymond Massey, photographed for Memorial Hospital Center, and produced by Evan J. Anton Productions, Ltd. Reserve Judgment On BMB, Brorby Asks (Continued from Page 1) can answer the question of what will become of BMB in the future, somebody has to supply the answer as to how many additional broadcasters will support BMB if they clearly enough understand how much it is needed, and if they themselves have full confidence in its findings. 'Apparently Dr. Baker's conservative, frank handling of BMB problems at NAB meetings is helping to build that confidence. But new subscriptions are slow in coming in. I will not say too much here about the tri-partite nature of the organization. . . . In whatever form BMB is continued (however) the principle of cooperative research with tripartite participation should be preserved." Offers Two Suggestions Brorby offered two suggestions on what might be done between now and Nov. 14, one to agencies, and the other to broadcasters: "To the agencies, I suggest that you in the research departments get together with your time buyers and with your own agency managements and make your opinion on the need for BMB very plain to the broadcasting industry. "For the broadcasters I have this suggestion — do not take definite action one way or another on BMB at your Nov. 14 meeting. Wait until Study No. 2 has been published." He suggested at that point the naming of a committee representing agencies, advertisers, and broadcasters, "to study the current facts of BMB and make a recommendation about its future." Special Columbus Day Program Set By ABC (Continued from Page 1) on Oct. 9, 7:30 p.m., EST, in observance of Columbus Day (Oct. 12). The half-hour drama will be presented by the web's Public Affairs Department in cooperation with the Arrow Committee which was established to help rehabilitate the Indian Nations. Members of the Committee include Eddie Cantor, Congressman Franklin D. Roosevelt, Jr., AFL president William Green and former secretary of War Patrick J. Hurley. The radio program script will be written by Arnold Marquis. Nehru Talk At Columbia To Be MBS Exclusive The first major address in this country by Pandit Nehru, India's prime minister, will be aired exclusively by Mutual on Oct. 17, 10-10:30 p.m. Nehru, who will speak at Columbia University in New York after receiving an honorary degree, will be introduced by General Dwight D. Eisenhower, president of Columbia. The Indian statesman is due in the U. S. on Tuesday. AttentionGetters These cute Siamese kittens got plenty of attention recently when they made their first appearance in a cat show. We show them here to get your attention, so we can make a point about the attention advertisers get over Radio Station W-I-T-H in Baltimore. They get plenty, too — at real bargain rates! You see, W-I-T-H produces more listeners-per-dollar than any other station in town. This means that you can accomplish BIG things in this rich market with very LITTLE money. If W-I-T-H isn't already on your list, and if you're looking for lowcost results, call in your HeadleyReed man today and get the whole W-I-T-H story. Baltimore 3, Maryland TOM TINSLtY, President Represented by HeadJey-Reed