Radio daily (Oct-Dec 1949)

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Monday, October 24, 1949 RADIO DAILY 3 AFA Drive Stresses Advertising Benefits (Continued from Page 1) including the NAB's Broadcast Advertising Bureau. The campaign committee is headed by Ralph Smith, executive vicepresident of Duane Jones Co., and includes: Norman Boggs, general manager of WMCA, New York; Fairfax M. Cone, of Foote, Cone & Belding; Sally Woodward, of Flanley & Woodward; Vernon Brooks, director of Scripps-Howard Newspapers; Frederic R. Gamble, president, AAAA; Monroe Green, advertising director, The New York Times; Anthony La Sala, production manager, Geyer, Newell & Ganger, Inc.; Albert L. Morse, advertising director, G o o d a 1 1 Fabrics, Inc.; Henry Obermeyer, vice-president, Bozell & Jacobs, and Art Stein, promotion manager, Newsweek. SESAC-KOTA Dispute Settled; New Pact Signed (Continued from Page 1) which was the subject of a lawsuit by Sesac and a countersuit by ROTA. The music firm charged in a South Dakota court that the station had failed to pay assessed fees for use of Sesac music. KOTA, in its countersuit, claimed it had been coerced into signing a Sesac license, although it "neither needed nor used Sesac music. Settlement was reached on the following basis, according to Sesac: KOTA has paid all of the arrears for which Sesac sued, and has entered into a new long-term license agreement with Sesac; KOTA has acknowledged in writing that its previous license contract with Sesac was made by the station of its own free will, and that Sesac has fully lived up to the terms of the agreement. Supreme Court On Dec. 5 To Hear WGST vs. SBI Washington Bureau of RADIO DAILY Washington— The Supreme Court agreed yesterday to hear the appeal of WGST, Atlanta, from a Georgia State Court award of $145,000 to Southern Broadcasters, Inc., management firm which had run the station under contract with the regents of the state's university system until the FCC stepped in and refused to renew the license. The WGST position is that it could not live up to the contract because to do so would mean loss of its license. Hearing is scheduled Dec. 5. APARTMENT One of New York's finest apartments. Midtown overlooking Hudson. 8 very large, unfurnished rooms; 3 baths — $350.00 per month. Call Wisconsin 7-1526 between 10:30 a.m. and 6 p.m. weekdays. * THE WEEK IN RADIO * Radio Cited As Industry's 'Bread & Butter' " • By AL JAEGGIN ===== RADIO'S future security and rising popularity, in the face of a continued growth of television, was reaffirmed during the week by both statistical reports and speeches, one of which characterized standard commercial broadcasting as "the bread and butter of mass communications." This reminder of radio's continused growth as "breadwinner" was contained in an address delivered by Robert E. Kintner, executive v-p of ABC, at a luncheon of the Advertising Women of New York. He declared that standard broadcasting is completing the most successful year in history and faces steady expansion in the foreseable future. Since the vast majority of radio homes are in non-urban areas untouched by TV, according to A. C. Nielsen, standard broadcasting in rural areas is not affected by the newer medium. In announcing a new Nielsen service, "Home-UsingTelevision," he expressed the belief that areas, where radio is untouched by TV, have been neglected, and if such "misconceptions" were to continue, "many millions may be wasted in advertising and tremendous damage may be done to the financial interests of those who have a stake in radio." A 46-page study prepared by Free & Peters, station reps, emphasized the "mobility" and "flexibility" of spot radio as an advertising medium. The study is entitled "Spot Radio Costs Less Today." ... A special testimonial of radio's selling power came from a Wilmington, Del., builder, Gordy & Son, Co., which sent a letter to WTUX declaring: "Four out of every five sales were directly traceable to radio advertising" on the station. ... A growing awareness on the part of politicians, of radio's influence on home listeners was indicated in a special Radio Daily survey which showed that New York and New Jersey political parties are taking to the air in unprecedented numbers as the November elections approach. Both radio and TV stations in eastern areas are cashing in as never before on the local and state political campaigns. Radio's strength as a nation-wide medium for reaching millions of people was shown in a joint research project of the Mutual Broadcasting Oo. and Crosley, Inc. Their report on home radio listening during the World Series disclosed that 54.6 per cent of all American radio homes were tuned to the baseball classic on Oct. 9 and that the average rating for the series was 37.9. . . . A similar story is expected today, UN Day, when an estimated radio audience of 50,000,000 persons will be tuned to the official cornerstone laying of the new UN building on New York's East Side. . . . Today's fourth anniversary of the United Nations Charter will be saluted by radio and television stations throughout the country via special programs, spots and music, prepared by industry-wide organizations. America's salute to UN Day will be shortwaved to all points of the globe. Successful commercial radio within the United States is being used as the pattern for developing "free" radio in South America, Goar Mestre of Cuba, president of the InterAmerican Assn. of Broadcasters, the AIR, told Radio Daily. The organization's traveling envoy, Lorenzo Balerio Sieco of Uruguay, reported that private broadcasters' associations have been established in six South American countries as part of the AIR. ... In the event that two Latin American countries, Cuba and Mexico, do not live up to the NARBA provisions, President Truman and the State Department have been asked by the NAB's district 4 to be ready to impose "sanctions" so as to protect the wave lengths of United States stations. WJZ Completes Plans For Election Coverage (Continued from Page 1) feet and has a 45-foot ceiling, will provide "complete mobility for video cameras , announcers, newscasters, writers and technicians and, at the same time, afford ample space in which to operate the nerve center of the vast network of special lines, cables and batteries of teletype machines which ABC will employ that night for both radio and TV, Velotta said. WJZ To Stay On Air Both WJZ and WJZ-TV will remain on the air to cover the voting until the major contests have been won. John T. Madigan director of news for ABC, will direct both the radio and video activities. 'Swing' Time Extended "Afternoon Swing Session" on WWRL, New York, starring Phil Gordon as disc jockey, has been extended 25 minutes daily, Monday through Saturday. The show is now heard 4:05-5:30 p.m. the nation's most ght ' O UNITED MAINLINER.W Fly United's DC-6 Ma inliner 300" the Hollywood," and you will see why it has won the favor of discriminating travelers. Notice the courtesy and efficiency of United's handpicked crew; relax over the delicious full-course meals, without question the finest aloft; then discover the unexpected extra services that distinguish this flight. 'The Hollywood" leaves at 12 noon and arrives in Los Angeles at 7:55 p. m. Only one stop en route — at Chicago. Another onestop DC-6 Mainliner 300 flight at 9 p. m. UNITED AIR LINES