Radio daily (Oct-Dec 1949)

Record Details:

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Hundreds of thousands are now enjoying RCA's thrilling new way of playing records . . . they marvel at its wonderful tone . . . and the speed with which it changes records. Prolonged research is behind this achievement, research which sought — for the first time in 70 years of phonograph history— a record and automatic player designed for each other. Revolutionary is its record-changing principle, with mechanism inside the central spindle post on which records are so easily stacked. Result: a simplified machine, that changes records in 5 seconds. Remarkable, too, are the new records — only 6% inches in diameter— yet giving as much playing time as conventional 12-inch records. Unbreakable, these compact vinyl plastic discs use only the distortion-free "quality zone". . . for unbelievable beauty of tone. Value of the research behind RCA's 45 rpm system— which was started 11 years ago at RCA Laboratories — is seen in the instant acceptance, by the public, of this better way of playing records. Music lovers may now have both the 45 rpm system, and the conventional "78." * * * Development of an entirehj new recordplaying principle is just one of hundreds of ways in which RCA research works for you. Leadership in science and engineering adds value beyond price to any product of RCA, or RCA Victor.