Radio daily (Oct-Dec 1949)

RADIO DAILY: Sales Programs To Fore At NAB Regional Meeting NBC Head Meets Press At Trade Luncheon Wednesday. October 26, 1949 Yankee Web Signs Heavy Sponsor Sked (Continued from Page 1) and the complete Yankee web includes six different programs for morning, afternoon and evening listening. They are Marvin Miller, human interest stories each Monday, Wednesday and Friday, from 10:3010:45 p.m.; Cedric Foster, news, each Tuesday and Thursday, 1:45-2:00 p.m.; "Bill's Scrapbook," poems and organ music, Monday and Friday, 8: 15 a.m., and Saturday, 10: 15-10: 30 a.m.; World News, 7:15-7:30 a.m. on Wednesday; Hymn Singer, Sundays, from 9-9: 15 a.m., and "Deems Taylor Concert" on Sunday's, from 1:302:00 p.m. Additional full Yankee network advertisers including Habitant Pea Soups, Waleeco Candy Bars, Pertussin, Christmas Club and Hudson Paper making the closing quarter of the year one of the most successful in its 26 years of operation. Continental Co. Renews "Grand Slam" On CBS Continental Baking Co., New York, for Wonder Bread and Hostess Cakes, has renewed its sponsorship of "Grand Slam," CBS musical quiz program, effective Nov. 21, it was announced yesterday by William C. Gittinger, CBS vice-president in charge of sales. "Grand Slam," aired Monday through Friday, 11:30-11:45 a.m., EST, with Irene Beasley as mistress-of-ceremonies, has been on the CBS network under Continental sponsorship since September, 1946. Agency is Ted Bates & Company, New York. Joins Goodman Irving "Hank" Kempner has joined Harry S. Goodman Productions, assigned to handling sales in the Wisconsin and Minnesota territories. He was formerly program director of WKAM, Warsaw, Ind. WCTC Is Commercial Our pleasure in winning the School Broadcast Conference award for our program series "Children Have Their Problems" was exceeded only by our chagrin when we read in the October 19 issue of Radio Daily that WCTC is a non-commercial station! ! ! We're selling our air time pretty consistently out here in New Brunswick — and don't even anticipate that we'll ever consider doing otherwise. Nevertheless, we still have some time left for outstanding public service programs. Sincerely, Edith Brandt Program Director WCTC, New Brunswick, N. J. (Continued Seranton, district chairman, is expected to differ somewhat from previous NAB district meetings as all sessions will not adhere strictly to the "off the record" procedure advised by NAB executives in Washington. The pattern for the two day session is similar to other district meetings conducted by NAB officials during recent weeks. Kenneth Baker, NAB director of research and acting president of BMB, will conduct the opening business session at 10 a.m., today. Baker is expected to report that the Second Study of BMB will be ready for release around December 1, and will also report on the financial status of the audience measurement organization. Sales Session Important Most important of all the sessions will be the Sales Clinic scheduled for 11 a.m., today. At this session J. Robert Gulick of WGAL, Lancaster, will act as chairman and broadcasters of the Third District will be given an opportunity to air their views on the sales problems of radio. Following the panel discussion, Maurice B. Mitchell, director of Broadcast Advertising Bureau, will take over. Mitchell will do the BAB pitch that has been featured at all previous NAB district meetings and will outline the advantages of this service to the broadcasters. He will hold forth until 4: 15 p.m., when Sydney Kaye, as spokesman for Broadcast Music, Inc., will give a progress report on the BMI operations. Kaye's re Radio Hams To See Film On Video Interference West Hartford, Conn. — George Grammer, technical director of the American Radio Relay League, national organization of radio amateurs, has announced the release of a motion picture on television interference, for showing to groups of video servicemen and radio amateurs. The film illustrates corrective measures which may be taken by the "ham" whose private shortwave transmitter interferes with the television reception of his neighbors. The film also covers picture interference from other sources, and suggests remedies. Distribution through more than 600 local amateur radio clubs is planned. Sterling Celebrates Jack Sterling, WCBS early morning man, will celebrate his first anniversary with the New York flagship of CBS on Tuesday, Nov. 1. CBS brought Sterling from the Midwest to take over the 6-7:45 a.m. acrossthe-board stint from Arthur Godfrey, who decided he would rather sleep late. from Page 1) port, incidentally, will show that BMI is stronger than ever and is taking an active part on the development of the nation's television industry. A cocktail party is scheduled for 6: 30 p.m., Wednesday to be followed by a dinner and entertainment. Employe-employer relations will be the subject of the Thursday morning session called for 10 a.m. Frank Smith, general manager of WBZT, Beaver Falls, will preside at this session and will introduce Charles H. Tower, assistant to Richard P. Doherty of NAB, who will present the industry organization's point of view. Miller to be Heard Clair R. McCullough, district director at large of NAB, and president of WGAL, Lancaster, will preside at the afternoon session and will introduce Justin Miller, president of NAB, who will be the principal speaker of the district meeting. The talk by Judge Miller will be followed by a forum session. Following the close of the Third District meeting tomorrow afternoon, the Pennsylvania Broadcasters Association will hold a session at 5 p.m. (Continued from Page 1) then turned the luncheon over to his new boss. The new NBC prexy got off to a flying start with the trade boys. In the first place he complimented them on their knowledge of radio and television and then proceeded to thank them for their courtesies. He stressed that he felt they knew more about operations than he and asked their indulgence as he entered into the new job. No Questions Asked Then came the question period. The newsmen who had been invited to ask questions failed to come up with anything in the way of an inquiry. They had accepted Mr. McConnell on his say and returned his courtesy by declining to question him. N. Y. Advertising Women Host Tomorrow At Astor The Advertising Women of New York will hold a Hallowe'en cocktail party in the Belevedere Room of the Hotel Astor, 5: 30-7: 30 p.m. on Friday, Oct. 28. Admission is $3.50 per person, with proceeds going into the club's service activities fund. for profitable selling INVESTIGATE WDELf WILMINGTON ^ DELAWARE \ WGAL LANCASTER 1^ PENNSYLVANIA WKBO ) HARRISBURG . PENNSYLVANIA ^ WRAW READING ^ PENNSYLVANIA WORK] YORK ^ PENNSYLVANIA \ WEST EASTON ^ PENNSYLVANIA and WDEL TV | WILMINGTON DELAWARE 'WGAL -TV LANCASTER PENNSYLVANIA gjr^ STEINMAN STATIONS Cloir R. McCollough, Managing Direcror Represented by ROBERT MEEKER ASSOCIATES Chicago San Francisco New York Los Angeles