Radio daily (Oct-Dec 1949)

The National Daily Newspaper of Commercial Radio and Television VOL. 49. NO. 24 NEW YORK. FRIDAY. NOVEMBER 4. 1949 TEN CENTS SMALL-MARKET SPOT BIZ SEEN GAINING FCC Again Functions; Relay Hearing Nov. 28 Washington Bureau of RADIO DAILY Washington— The FCC is "back in business," with hearing schedules again activated, but it still looks as if it will be many months before law department offices are reopened. It was annnounced yesterday that oral argument in the controversial Commission proposal to permit interconnection of TV relay systems, private and common carrier, will be held Nov. 28. The whole question of eventual relay by private wire will be explored in this proceeding, with TV leaders to be heard along with A.T.&T. and Western Union. IBS Cites Campus Stations As Valuable Pro Training The 1949 programming report of the Intercollegiate Broadcasting System, released this week, disclosed f. that the 73 campus stations which are members carry some 3,000 persons on their student staffs, "several hundred" of whom enter commercial < radio each year. The report, prepared by Prof. Howard C. Hansen, IBS program director and MacMurray College, (Continued on Page 6) WLIP Remains On Air As 12 Staffers Strike Chicago — Twelve employees of WLIP, Kenosha, Wis., represented by two AFL unions, AFRA and the IBEW, went out on strike Wednesday afternoon after what the unions described as the unjustified firing of an announcer and an engineer. WLIP, a 250-watt daytime— only (Continued on Page 2) International Santa Writer-producer-director Carlton E. Morse, in cooperation with the Foster Parents' Plan for War Children, has launched a campaign for nation-wide support of an International Santa Claus project to provide clothes, toys and other Christmas cheer for children throughout the world on his weekday "I Love A Mystery" program over Mutual. Electronic Stork The following telegram was received by MBS, New York, from Al Godwin, general manager of KFPW, Fort Smith, Ark.: "New Ft. Smith outlet requests Mutual affiliation operate 24 hours a day on plenty of lung power. Soiled Conductivity, constant wet bottom assures good reception. Made debut Wednesday morning. Call letters KSEG, 'Kute' Susan Elizabeth Godwin. Had fullback and halfback. Now have cheer leader." Eleven Stations Join 'Pennies' Campaign Eleven stations across the country have joined the "Parade of Pennies" campaign, in cooperation with CARE and the American Foundation for Overseas Blind, for the collection of contributions to purchase food and supplies as Christmas packages for the ill-clothed, ill-fed and sightless children of other lands. The ten stations which have joined (Continued on Page 6) KWHK's Minor Elected By Kansas AP Members Lawrence, Kans. — Vern Minor, manager of KWHK, Hutchinson, was elected chairman of the Kansas Assn. of Associated Press Broadcasters at a meeting here marking the group's first anniversary. R. M. Seaton, manager of KGGF, Coffeyville, was named vice-chair (Continued on Page 6) Expect Orders In 1949 To Exceed '48. Says Goldman At NAB Regional; Hanna Heard; Miller Today IT&T Chief Outlines Int'l TV Development Those who have contributed to "the postwar industrial miracle" of television were hailed for their coverage and adventurous spirit by Gen. William H. Harrison, president of IT&T, guest speaker at yesterday's luncheon meeting of the Radio Executives Club of New York, held at the Hotel Roosevelt. Harrison, whose topic was "International Communications," touched (Continued on Page 7) Top Programs Unchanged In Latest Nielsen List National Nielsen-Ratings for the week ending Oct. 1, just reported, were at "generally higher" levels for leading evening programs than in the previous report. The "Top Six" maintained their positions un (Continued on Page 2) Ad Council To Conduct Census Bureau Campaign The Advertising Council will conduct an advertising campaign for the Bureau of the Census, U. S. Department of Commerce, prior to April, 1950, to pave the way for the Decen(Continued on Page 2) Web Program Switches Show Slight Change In Ratings Of the four programs which switched from NBC to CBS during the past year and made both the "First Fifteen" evening Hooperatings of Oct. 31, 1949 and of Oct. 30, 1948, three improved in their positions but two dropped slightly in their ratings. Jack Benny moved from fourth to second place, but dropped from 21.9 to 21.0 in program rating. Similarly, in the 1948 Hooper report, the "Charlie McCarthy" show had a rating of 14.7 compared to 13.6 in the Oct. 30, 1949, report. The program, however, dropped from 14th place in 1948 to the 15th spot in 1949. "Amos 'n' Andy" and Horace Heidt, which held 39th and 37th positions, respectively, last year improved this year to the 12th and 14th spots, in the same order. Nevertheless, the ratings improved compar(Continued on Page 6) By FRANK BURKE Editor, RADIO DAILY Asbury Park, N. J. — National spot business for the small market station is on the upgrade and the orders for this year will probably exceed the total business placed during the past year, broadcasters attending the small market meeting of the 2nd District, NAB, revealed (Continued on Page 3) WKAQ,lan¥an,Sold By IT&T To Publisher Sale of WKAQ, San Juan, Puerto Rico, to Angel Ramos for $325,000 was announced yesterday by IT&T. The station has been operated since 1922 by the Radio Corp. of Puerto Rico, an IT&T subsidiary. Ramos is a prominent Puerto Rican businessman, and publisher of "El Mundo," the island's largest (Continued on Page 2) Facsimile Transmissions Resume Today At WFIL Philadelphia — WFIL will resume facsimile operations today with the transmission of a special fax edition of the Temple University News from 2:30 to 3 p.m. Similar transmissions will be made each Wednes(Continued on Page 2) Thanks From Abroad Washington — The German Society for Education has cabled its thanks, on behalf of Germany's school children and teachers, to the American public for contributions which went to buy radio sets for schoolrooms in Western Germany. The funds were raised through spot announcements on U. S. stations, arranged by the NAB. »