Radio daily (Oct-Dec 1949)

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Section of RADIO DAILY. Monday. November 7. 1949 — TELEVISION DAILY is fully protected by register and copyright GOV'T STATISTICS TO INCLUDE TV TELE TOPICS THE YOUNGER Alexandre Dumas, we ' believe, once termed his "Camille" a mere potboiler. The accuracy of his description was best demonstrated Thursday nite when CBS unveiled a new bi-weekly produced and directed by Bob Stevens, titled "Romance." Adapted by Halsted Welles, "Camille" was cut to a half-hour and transferred to this country, circa 1923. Marguerite became a ballerina residing in Greenwich Village and Armand became "Dillon Whitelaw," a student at Princeton. Thus brought closer to home in both space and time, the production served only to heighten the corny aspects of the tearjerker, with the result that it seemed more like a third-rate soap opera than adult drama. . . . Production-wise, the show was on a par with the best the medium has to offer. Stevens knows how to stage and direct a program as well as just about anyone now operating. Film was tastefully used, an elevated camera angle was most effective, and the entire show had as much action as the script allowed. Ruth Ford, as Marguerite, tried too hard, it seemed in spots, but Richard Hylton, who resembles singer Bill Lawrence, was very much the lovestruck schoolboy. Supporting players were Malcolm Keen, Barry Kroeger, Timothy Kearse, Dorothy Sands, King Calder and Nathan Adams. Three sets, all excellent, were by Henry May. • DONNY MAID VERSATILE VARIETIES " folding after the installment of the 18th. "The Black Robe" will move into the Friday, 9 p.m. spot on NBC on the 25th. . . . Klaus Landsberg, West Coast director of Paramount Television and manager of KTLA, is personally directing one of the station's more popular shows, "Latin Cruise," weekly half-hour originating at the Country Club Hotel in Hollywood. . . . BBD&O and ABC hosted a celebrity party at the Elysee Theater last nite to mark the first anniversary of "Celebrity Time," bankrolled by Goodrich. . . . WOR-TV has begun an intensive promotion campaign to associate the station's call letters and channel. • A WARD FOR the "best annual report to stockholders on film" by "The Financial World" has gone to Hal Roach studios for "Prospects Unlimited," TV film made for Union Oil Co. of California through Foote, Cone & Belding. . . . Paul Tripp, "Mr. I. Magination" on CBS, will narrate his "Story of Celeste" when it is performed by the N. Y. Philharmonic Symphony at Carnegie Hall Nov. 19. . . . Carl King has been signed as narrator for a new series of fairy tales by Tele-Art Films. . . . Kudner agency sent out kerosene storm lanterns to the press Friday as a reminder of "Lights Out," sponsored by Admiral. Para. To Do Pickups On CBS UN Coverage Eastern TV department of Paramount Pictures will handle the pickups of the UN General Assembly which will be carried by CBS under sponsorship of Ford Motor Co. beginning today. Para will supply cameras and crews, under the supervision of Richard Hodgson, director of technical operations, and also will record portions of the proceedings for showing on the screen of the Paramount Theater. Entire series, which runs until the end of the year, will be under the general supervision of Edmund Chester, CBS news director. Robert Bendick, special events chief, will be in charge of production, and Frank Schaffner will direct. Lyman Bryson, CBS public affairs counselor, and Larry Leseur, UN correspondent, will share commentary and interview assignments. Facilities and personnel of the UN public information department will be made available for production assistance on the programs, which will be recorded and distributed by the UN to other member states. O'Brian Joins Atlas Robert W. O'Brian has been appointed vice-president of Atlas Television, it was announced yesterday by Harry Brown, president of the firm. O'Brian formerly did promotion and publicity for WRGB, Schenectady. Comparative Tests Postponed For Week Washington Bureau of RADIO DAILY Washington — The FCC decided Friday to postpone the comparative TV demonstrations slated for next Monday for one week. Rejecting DuMont's proposal that the November demonstration be cancelled, the Commission ordered a one-week delay in order to give the parties more time to prepare. Details of the demonstration could not be learned Friday, with efforts still under way to devise some means whereby the matter to be sent out over the RCA, CBS and DuMont signals can be nearly identical as possible. Will Use Former OPA Building The receivers will be set up in temporary building, formerly the home of the Office of Price Administration. Tra viesas. Of CBS, Named To Head TBA Committee Herminio Traviesas, sales service manager of CBS TV, has been named chairman of the TBA commercial operations committee, it was announced on Friday by J. R. Poppele, president of the trade organization. Traviesas' committee has been working on a standard rate card form and standard facilities contract for the past year and both are expected to be completed this year. The Week In Television FCC Kills Hope For Early End To Freeze The FCC virtually killed all hope for an early lifting of the freeze when it announced that it will hold additional color hearings and tests in February, postponing all action of allocations until completion of the color question. Two of the three companies slated to appear in comparative demonstrations Nov. 14 asked postponement of the tests. RCA said that technical difficulties would prevent them from participating on schedule, while DuMont urged that the test be put off until February. . . . Dr. Allen B. DuMont took the stand at the hearing to state that commercial color is ten to 15 years away. Both DuMont and his research chief, Dr. T. T. Goldsmith, Jr., were subjected to sharp questioning, especially by Commissioners Jones and Hennock. . . . A. D. Dunton, CBC board chairman, said TV in Canada is "wide open" for private broadcasters but none has shown much interest. Later in the week, however, he revealed that eight applications for stations had been received. . . . Zenith also joined the anti-color group, stating that there is not in existence today a color system with which "both the public and the industry could live."... Ford Motor Co. signed to sponsor daily pickups of the UN General Assembly over CBS. . . . Special Thanksgiving Day programs were set on NBC, by Elgin-American, and on CBS, by LonginesWitt nauer. Establishes Video As Vital Factor In U. S. Life Washington Bureau of RADIO DAILY Washington — New recognition of the emergence of TV as a major consideration in the thinking of American families was seen here Friday as the Bureau of Labor Statistics announced it will hereafter compile data on video receiver purchases and service as a part of its cost-of-living surveys. The move is part of a general revision to modernize the studies, which cover 34 large cities. BLS director Ewan Clague said Friday the survey, hereafter to be known as the Consumers' Price Index, requires certain modernization if it is to be kept abreast of the times. He said it had already dropped silk stockings for nylon as a significant item and that it is dropping ice-boxes for mechanical refrigerators. Data on sound radio receivers is not being dropped. The TV expenditures will apparently come under the "home appliances" category, rather than as expenditures for amusement. Studies will get under way next week in Baltimore, Birmingham. Boston, Cincinnati, Detroit, Jacksonville, Memphis, Minneapolis, Mobile. Portland, Me., and St. Louis. The other 23 cities will be surveyed by next March. Tennis Pickup Sponsored Coverage by WOR-TV of pro tennis matches featuring Pancho Gonzales, Jack Kramer, Frank Parker and Pancho Segura Nov. 9 will be sponsored by Local Chevrolet Dealers Association, through CampbellEwald agency. Originating from Westchester County Center, program will be the first, and perhaps only pickup of the pro troupe in the area. Huhn Joins WFIL-TV Philadelphia — Austin O. Huhn, former production supervisor of WPIX, New York, has joined the staff of WFIL-TV as a producer. He has had 11 years experience in AMTV production and has had professional experience on the stage and in motion pictures. WPIX Sells Hockey Sixteen home games of the New York Rovers hockey team at Madison Square Garden will be sponsored on WPIX by Sunset Appliance Stores, through Arnold Cohan agency. Sunday afternoon pickups begin Nov. 13. Guy LeBow will be behind the mike.