Radio daily (Oct-Dec 1949)

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8 RADIO DAILY Monday. November 7. 1949 Commission Selling Called Best Pay-Plan (Continued from Page 1) town personalities rather than local salesmen. He declared that he favored the out-of-towners because they seemed more effective in their selling to local merchants. Another advocate of commission salesmen was Paul Alger of WSNJ. Bridgeton, N. J. Alger, unlike Cassell, expressed a preference for local resident salesmen and said he felt they did a better job in their market. His station pays 20 per cent commission to salesmen. Olfered By Si Goldman The survey which provoked the discussion was offered by Si Goldman. WJTN, Jamestown, N. Y. Goldman had queried 12 representatives of small-market stations in various sections of the country on their sales setup. One conclusion reached in the survey was: "The method of compensation for salesmen preferred by most stations is straight commission, with 15 per cent being the most prevalant percentage; 64 per cent pay on a straight commission basis and all but two pay the straight 15 per cent. One that doesn't, pays 20 per cent on the first $1,000 and 10 per cent on everything after that. Four stations that don't pay straight commissions, pay salary-and-commission or salary and bonus. In each of the four cases, there is a different plan. One station pays three per cent plus salary ranging from $50 to $60 per week. Another pays $75 to $90 in salary plus bonus based on net earnings. Another pays $60 per week with a percentage of net profits at the end of the year. The other pays $60 per week plus 10 per cent on new business." Goldman explained that generally speaking, most small market managers handle the sales manager's duties and functions. Kaye Talks On BMI The second district meeting heard Sydney Kaye of Broadcast Music Inc., give a progress report on BMI's popularity in the popular music field. They also received a report from Kolin Hager, of SESAC, on the company's plans to enlarge their popular music catalogue and to do some aggressive promotion in this field after the first of the year. All of the sessions of the second district meeting were "grass roots" approach of sales and operational problems. The broadcasters were impressed with the presentation of COflST-TO-COAST New WCOP Quiz Show Boston, Mass.— "You Can't Lose," new WCOP quiz show presented in cooperation with the United Council on World Affairs will be emceed by Sam Gould. Listeners are invited to send in questions, which will be used as the basis for the weekly current events quiz. The program is aired over WCOP every Tuesday evening at 9: 45 p.m. Two "Reps" Appointed Perth Amboy, N. J. — A. De Laski, sales manager for Circle "X" Antenna Corporation, has announced that J. E. Smith, Dallas, Tex., has been appointed manufacturer's representative for the states of Tex., Arkansas, Oklahoma, and Louisiana; and J. K. Rose & Co., Chicago, 111., has been appointed to cover the states of 111. and Wis. WSPC Cancer Drive Anniston, Ala. — WSPC went on the air for funds to buy a motorized wheel chair for 13-year-old Bennie Hollingsworth, whose leg had to be amputated because of cancer. Members of the "Top of the Morning Club" heard about it and generously responded. Bennie received the wheel chair, a dog, and a $3,000 cancer relief fund was given to the people of Anniston. New Talent Find Hartford, Conn. — Four teen age musicians have been selected as the "talent find" for the week of Nov. 7, and they will perform several of their selections on all locally-produced shows on WDRC during this week. They're known as "John Pagani and his Three Sharps." John plays the accordian; Frank Tamiso, the drums; Bob Tanguay, the sax; and Don Cooke, the guitar. Maurice Mitchell, director of Broadcast Advertising Bureau, and following the session they discussed informally the future of the BAB operations. Some feel that this service should remain an integral part of NAB's operations and others forecast it is inevitable that the bureau will become private business enterprise at a latter date. If BAB leaves the NAB fold, one broadcaster said, the very structure of NAB will be in jeopardy. He added that NAB needs the new sales and public relations gimmick to sustain its vitality as an industry organization. This question as well as the future of Broadcast Measurement Bureau will be problems for the NAB board to solve when they meet on November 15. The usual resolutions passed at district meetings were adopted and the second district group agreed that Michael Hanna, director of WHCU. Ithaca, N. Y., had done an excellent job of setting up a constructive business session for the group. WCCO Music Awarded Minneapolis, Minn. — "Let's Listen to the Classics," half-hour program of classical music presented Monday through Friday at 11:30 p.m. over WCCO, received the 1949 Phi Beta award for outstanding contribution to fine music and speech on the air. Award was accepted by Ed Viehman, originator of the program, and Robert A. Schmitt, representing Paul A. Schmitt Music Company, sponsors of the program. Kennedy Appointed WTTM Post Trenton, N. J.— WTTM announced the appointment of Malcolm E. Kennedy to its sales staff. Kennedy was formerly connected with Station WIP, Philadelphia, and Station WKDN, Camden. Stork News A seven-pound eight-ounce daughter was born to Mrs. Rush Sawyers at Memorial Hospital Oct. 27th. Father is chief engineer for station WDVA. Danville, Va. WITH Owners Acquire Balti. Home News (Continued from Page 1) offices will move to the WITH Building at 7 East Lexington Ave. R. G. Embry, vice-president of WITH, has been named vice-president and general executive of the Home News Company. Howard A. Burman, publisher of the Home News, will remain as vice-president. Tinsley said that plans to widen the circulation area of the paper, and to expand its editorial coverage, are now under discussion, and that additional announcements will be made later. CBS Adds Copywriter David H. Luhmann has joined the copywriting staff of the CBS C-O promotion service effective immediately. Luhmann previously was associated with Johnson & Johnson, pharmaceutical manufacturers of New. Brunswick, N. J., where he served as assistant advertising manager of the Ethicon Suture Laboratories. the nation's most flight Fly United's DC-6 Mainliner 300 "the Hollywood," and you will see why it has won the favor of discriminating travelers. Notice the courtesy and efficiency of United's handpicked crew; relax over the delicious full-course meals, without question the finest aloft; then discover the unexpected extra services that distinguish this flight. "The Hollywood" leaves at 12 noon and arrives in Los Angeles at 7:55 p. m. Only one stop en route — at Chicago. Another onestop DC-6 Mainliner 300 flight at 9 p. m. UNITED AIR LINES mums j&u&ineU