Radio daily (Oct-Dec 1949)

r Tuesday, November 15, 1949 RADIO DAILY 5 f < Financing For NAB Given Consideration (Continued from Page 1) drain on the $700,000 operational budget for 1949 has been heavy and some of the factors have been the financing of BMB's Second Study, the 12 Va per cent reductions in membership dues until the end of this year and the establishment of Broadcast Advertising Bureau as a radio and sales promotion service to the membership. Several approaches have been suggested to strengthen the NAB coffers. One is a drive to re-enlist some of the membership of larger stations who resigned this year and to bring into the NAB fold new member stations. It has also been suggested that the full board adopt a definite scale of membership fees for TV stations and that an effort be made to get all TV stations enrolled as due paying members. Board Meets Today The financing problems will have bearing on the deliberations of the board which meets today to iron out operational problems. It is doubtful if the board will underwrite any further audience measurement research and that if BMB is continued it will have to operate as private enterprise. Another knotty problem will be the disposition of Broadcast Advertising Bureau headed by Maurice B. Mitchell. The board is faced with deciding whether BAB should be retained as a service of NAB or setup as private enterprise. The NAB structure committee is expected to present the board today a report on recent discussions with FMA toppers, along with a broad proposal for an offer of merger to be approved by the board before going to the FMA board. FMA still does not definitely propose a merger, a high official said last night, but it will listen attentively if NAB does suggest a basis for consolidation. Principles Discussed When the NAB structure group met here last month, FMA toppers met informally with the committee and were told that NAB plans for the integration of FM and TV efforts would be best served by a joining of the two organizations. General principles for a merger were discussed at that time, but no definite proposal was offered by NAB. It is anticipated that such a proposal might this week, be agreed upon at NAB, after which it would be forwarded to FMA for consideration by the board and, if the board approves, by the membership. The structure committee met yesterday at NAB headquarters, with Chairman Clair McCollough of WGAL, Lancaster, Pa., presiding. Other members include Campbell Arnoux of WTAR, Norfolk, Va.; Everett Dillard of WASH FM, Washington, former president and still a director of FMA; Paul Morency of WTIC, Hartford; John F. Meagher, of KYSM, Mankato, Minn.; ACEXCY NEWSCAST -fc ASEVENTEEN-MAN committee has been established under the chairmanship of Earl C. Donegan, of McCann-Erickson, Inc., to organize the current United Hospital Fund Campaign among the advertising agencies of Greater New York. The Fund has a goal of $3,367,000 a sum which would offset the losses incurred by the 86 voluntary, nonprofit hospitals in the city which treat all comers, regardless of ability to pay. Serving with Mr. Donegan on the committee are Walter R. Hine, J. Walter Thompson Co.; Guy Richards, Compton Advertising, Inc.; Luis Dillon, Foote, Cone & Belding; William MacFarland, N. W. Ayer & Son, Inc.; Carle E. Rollins, J. M. Mathes, Inc.; Glenn Wiggins, Kenyon & Eckhardt, Inc.; Thayer Cummings, Batten, Barton, Durstine & Osborn, Inc.; E. J. K. Bannvart, Cecil & Presbrey, Inc.; Florence McGrady, The Caples Company; Paul A. Danielson, Paris & Peart; Herman Daych, St. Georges & Keyes, Inc.; Julian G. Braun, Hirshon-Garfield, Inc.; A. W. Lewin Company; H. A. Thompson, Anderson, Davis & Platte, Inc.; Louis E. Dean, Kudner Agency, Inc.; Theodore M. Seller, MacLean Advertising Agency, Inc. LENNEN & MITCHELL, INC., has been appointed by Newsweek magazine, effective Jan. 1. WILLIAM ROSS FRY has joined the Detroit staff of Brooke, Smith, French & Dorrance, Inc. ALBERT PLEUS has been appointed manager of sales promotion and advertising of the Fleischmann division, Standard Brands, Inc. He has been sales promotion manager of the Fleischmann division for the last four years. MELVILLE BURKE, stage and film director, has joined the television department of the William Esty Co. as staff director. His current assignment is "The Colgate Theater." MARK BENNETT BYRON, formerly New York advertising manager for Yardley of London, Inc., has joined the William Esty Co. as a vice-president. KENYON & ECKHARDT has been appointed by the Bristol-Myers Co., for a new product. and Henry Slavick of WMC, Memphis. The board will be guests tonight it a dinner tendered jointly by the NAB president, Justin Miller, and President Eric Johnston of the Motion Picture Association of America. Although neither organization offers any details on the matters to come up, a strong possibility was seen here that the two industry leaders are interested in working out some sort of joint industry approach to common problems. TRACY, KENT & CO., INC., has been named by Julian Freirich, Inc., Long Island City, N. Y., packer of smoked meats. BERMINGHAM, CASTLEMAN & PIERCE, INC., has been named by Virginia Maid Hosiery Mills of Pulaski, Va., effective Dec. 1. WILLIAM WARREN AGENCY has been appointed by Restaurants of the Months, Inc. THE WALKER CO., radio station representatives, has moved its offices to larger quarters at 347 Madison Ave., New York. Davis Named Yeepee Of Kenyon & Eckhardt (Continued from Page 1) ert D. Wolfe and Donald C. Miller. Davis came to K & E four years ago after wartime service in the Navy. Prior to then he operated his own public relations office and spent six years in the publicity department of CBS. Wolfe, manager of the Hollywood office, will continue on the west coast as vice-president in charge of their coast operations. Prior to going west Wolfe was associate radio director in New York for eight years. Miller, manager of the agency's Detroit office since February, 1928, was formerly an executive of the Packard Motor Car Company. KAY WEST and KEX ..national winners of the Portland, Ore. "LIFE-LINE OF AMERICA" TROPHY presented this week by GROCERY MANUFACTURERS OF AMERICA, Inc. To Grocery Manufacturers of America, many thanks for selecting KEX's Kay West as the winner of the second annual "Life-Line of America" Trophy. . the eminent award for outstanding interpretation of the respective roles of t\\z farmer, the processor and the grocer in supplying America's food needs! As time-buyers everywhere know, Kay West's promotions of food products really are outstanding. That's one reason why Kay \\ est's program (1:30-2:00 PM, Monday through Friday) is perhaps the most popular women's show in the BIG Pacific Northwest territory! Free & Peters has details. WESTINGHOUSE RADIO STATIONS Inc Sj^P KDKA • KYW • KEX • WBZ • WBZA • W O W O • WBZ-TV National Representatives, Free & Peters, except for WBZ TV; for WBZ-TV, NBC Spot Sales