Radio daily (Oct-Dec 1949)

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The National Daily Newspaper of Commercial Radio and Television VOL. 49, NO. 30 NEW YORK, WEDNESDAY. NOVEMBER 16, 1949 TEN CENTS RADIO. FILMS JOIN IN FREEDOM PLEDGE $250 Tax On Stations Draws Fire Of NAB Washington Bureau of RADIO DAILY Washington— NAB is prepared to throw its full weight behind the tight to prevent a raft of local taxation directed at broadcasters, General Counsel Don Petty said yesterday. The association will file a brief as friend of the court next week to support the petition for re-hearing by KGHI and KARK, Little Rock, Ark., the two stations which have been carrying the legal battle against the $250 annual tax on broadcasters and the $50 per person tax on time salesmen. Their appeal (Continued on Page 8) Mayor To Use Radio To Reach N. Y. Citizens New York City's Mayor William O'Dwyer, in a press conference on Monday, gave the back of his hand to most of the city's newspapers— especially those that opposed his reelection— and announced that starting in January he will report directly to the people in monthly halfhour broadcasts over WNYC, New York's municipally-owned station. The Mayor told reporters: "Of course, as you gentlemen will unContinued on Page 2) 'Bride & Groom' Renewed On 222 ABC Stations Sterling Drug, Inc. has renewed its sponsorship of "Bride and Groom," ABC audience participation show heard Monday through Friday, 2:303 p.m., for 52 weeks effective Jan. 2. The program, sponsored by Sterling since Jan. 7, 1946, is aired on 222 ABC stations. Dancer Fitzgerald Sample is the agency. Newlywcds On CBS CBS will air an account of the wedding of Vice-President Alben Barkley and Mrs. Carleton Hadley, on Friday from 4:35 to 4:45 p.m., with the newlyweds themselves appearing on the program. The show will be tape-recorded at the wedding reception in St. Louis, and rebroadcast later by the network. Ceremony will be at St. John's Methodist Church. Unrehearsed Washington — Mrs. Francis L. McGarraghy found herself tangling with a brown panther when she wore a mink fur piece during an appearance on the "Brunch With Nan and Bill" on WQQW Monday night. Mrs. McGarraghy, speaking for the Smith College Alumni, and Bob Hicks, animal trainer, were on the same program. Hicks' tame panther suddenly bolted and made a grab at the mink. A blow by blow discription of panther's encounter with the fur piece enlivened the chatty program. Radio-TV Coverage Of Rose Bowl Game Plans for exclusive radio and TV coverage of the Rose Bowl football game at Pasedena, Calif., on January 2, were announced yesterday by both CBS and Gillette Safety Razor Company who will sponsor the pickup of the game. The television cover will be similiar to the CBS coverage in 1949 with KTTV, Los Angeles, Times (Continued on Page 2) TV's Role In Education Seen As Supplementary Atlantic City — Television will supplement rather than supplant teachers and textbooks at the elementary and secondary school levels by "broadening the mental horizons" of pupils, Leon Levine, CBS director (Continued on Page 2) NAB And MP A, Thru Miller, Johnston, See American Principles Involved In Fight Against Censorship NAB To Replace BMB; New Corporation Set Washington Bureau of RADIO DAILY Washington — The NAB board of directors voted yesterday to abolish BMB — but to set up a new corporation to take over its assets and functions. The new organization will have the same tri-partite sponsorship, with AAAA and ANA partici( Continued on Page 8) Antihistamine Mfrs. Buy Web, Spot Time Manufacturers of the various new anti-histamine drugs and cold remedies are making widespread use of spot and network radio as the sniffle-and-sneeze season approaches its climax. The Anahist Co., Inc., Yonkers, N. Y., will make its network radio debut on Dec. 1, with the sponsor(Continued on Page 4) Canadian Set Sales Continue Upward Trend Montreal — Sales of radio receiving sets by Canadian manufacturers increased 35 per cent in the first nine months of 1949 and prospects for a bumper Christmas trade look good. "The future looks mighty bright," (Continued on Page 2) Top Network Executives To Be Honored By U. N. Top executives of the networks will gather in the Rainbow Room of the RCA Building at a United Nations luncheon this noon at which time Benjamin Cohen, assistant secretary general of U.N., will present them with certificates of appreciation for radio service rendered the United Nations organization the past year. Today's luncheon will be the fore runner of nationwide distribution of U. N. scrolls to 1,000 radio stations throughout the country who have carried "Peace Network" programming at different times throughout the year. Similiar scrolls will be awarded television stations who have staged special U. N. programs. Among the executives who will attend the luncheon are Frank (Continued on Page 5) Washington Bureau of RADIO DAILY Washington — A pledge to protect the birthright of freedom was voiced last night by leaders of the Motion Picture Association and the National Association of Broadcasters. During dinner meeting at the invitation of association presidents Eric Johnston and Justin Miller, the two groups (Continued on Page 5) Adv. Hall Of Fame Names 10 Immortals Former President Herbert Hoover received the Plaque of Achievement of the Advertising Club of New York at a dinner Monday night marking the dedication of the Advertising Hall of Fame. Hoover compared the structure of the American standard of living to that of a cake, and credited the advertising profession with having created the top layers. Without such (Continued on Page 5) Grigsby Advertising Mgr. Of Zenith Radio Corp. David H. Grigsby has been named advertising manager of Zenith Radio Corporation, it has been announced by H. C. Bonfig, vice-president of Zenith. Grigsby came to Zenith five years ago as an adver(Continued on Page 8' Confirmation American Federation of Labor sponsorship of a five limes a week radio series over Mutual, first announced in RADIO DAILY on September 22, was confirmed yesterday by the network headquarters in New York. The new series which will feature Frank Edwards, an Indianapolis commentator, will begin on January 21, at 10:15 p.m.