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RADIO DAILY:
Friday. November 18, 1949
Crosley Executives Given Promotions
DUNVILLE
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of the firm's operating divisions and subsidiaries. These, in addition to Crosley Broadcasting, include Crosley, New Idea, American Central, Nashville and Lycoming-Spencer divisions: the Crosley distributing corporation and the Carrollton Furniture Manufacturing Company, A. C. F Brill Motors and the New York Shipbuilding Corporation.
A s president of Crosley Broadcasting Corporation, Dunville will have administrative responsibility for WLW, 50,000-watt Cincinnati clear channel station; three television outlets, WLW-T, Cincinnati; WLW-D, Dayton and WLW-C, Columbus, as well as FM outlets in the same cities; and shortwave stations which Crosley Broadcasting operates for the U. S. State Department ut Mason and Bethany, Ohio.
Native Of Kentucky
Shouse, 46-year-old native of Cynthiana, Kentucky, completed his 20th anniversary in the broadcasting field this year. In 1929, he joined CBS as its first Chicago sales representative. Five years later he joined the StackGoble advertising Agency, resigning after a brief period to return as manager of KMOX, Columbia-owned station in St. Louis. Since joining the Crosley organization as vicepresident in charge of broadcasting in 1937, Shouse has led WLW to a large number of national awards in programming, promotion and other fields. In 1946 he was named president of Crosley broadcasting and last year was elected board chairman.
Started At KMOX
Dunville, 42, is a native of St. Louis. After a period in the automotive business, he joined the sales department of station KMOX, and shortly thereafter became assistant general manager. It was at KMOX that Dunville and Shouse began an association in broadcasting which has continued for nearly two decades. In 1937, Dunville joined the executive staff at WLW as assistant to Shouse, thereafter holding successive posts as general manager of WSAI, then owned by the Crosley interests; general sales manager of WLW and WSAI, and starting in 1944, as vice-president and general manager of Crosley Broadcasting Corporation. For the past two years he has actively supervised the development of the three television stations now operated by the firm. Together with Shouse he was responsible for the establishment of a merchandising and promotional program unique in the broadcasting field.
NETWORK SONG FAVORITES
The top 30 songs of the week (more in case of ties), based on the copyrighted Audience Coverage Index Survey of Popular Music Broadcast over Radio Networks. Published by the Office of Research, Inc., Dr. John Peatman, Director.
Survey Week of November 4-10, 1949
TITLE PUBLISHER
A Dreamer's Holiday Shapiro-Bernstein
A Thousand Violins Paramount
Ain't She Sweet Advanced
Charlie My Boy Bourne
Dear Hearts And Gentle People E. H. Morris
Don't Cry Joe Harms
Georgia On My Mind Peer
Hop Scotch Polka Cromwell
Huckle Buck United
I Can Dream Can't I Chappell
I Never See Maggie Alone Bourne
Jealous Hear! Acuff & Rose
Just For Fun Paramount
Last Mile Home Leeds
Let's Harmonize Santly-Joy
Let's Take An Old Fashioned Walk Berlin
Maybe It's Because Bregman-Vocco-Conn
Meadows Of Heaven Laurel
Mule Train Walt Disney
Now That I Need You. (Where Are You) Famous
River Seine Remick
Room Full Of Roses Hill & Range
She Wore A Yellow Ribbon Regent
Slipping Around Peer
Some Enchanted Evening Chappell
Someday You'll Want Me To Want You Duchess
That Lucky Old Sun Robbins
Toot Toot Tootsie Goodbye Feist
You Told A Lie Bourne
Younger Than Springtime Chappell
You're Breaking My Heart Mellin
Second Group
TITLE PUBLISHER
Eye Bye Baby J. J. Robbins
Crocodile Tears Johnstone-Montei
Dime A Dozen E. H. Morris
Festival Of Roses Witmark
Fiddle Dee Dee Harms
Hush Little Darlin' Michael
I Never Heard You Say KramerWhitney
I Only Have Eyes For You Remick
In Santiago By The Sea Life Music
It's A Wonderful Life Lombardo
I've Got A Lovely Bunch Of Cocoanuts Cornel!
Make Believe (You Are Glad When You're Sorry). . .Bregman-Vocco-Conn
My Street Campbell
Oh You Beautiful Doll Remick
Over The Hillside Dryer
Rudolph The Red-Nosed Reindeer St. Nicholas
Souvenir Beacon
Sweetest Words I Know Life Music
There's Yes Yes In Your Eyes Witmark
Through A Long And Sleepless Night Miller
Wishing Star Broadcast Music
Copyright, 1949, by Office of Research, Inc.
New Audience Survey System Is Introduced
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of men, women and children in audience as well as racial stock of people and also supplies simplified audience flow data.
Measure Inside And Outside The new survey, according to ARB, attempts to simplify radio audience information for subscribers and to provide complete measurement both inside and outside the home.
The Washington sample consists of 1,000 persons chosen by the probability method so that each person has a chance to be selected. ARB interviewers place diaries with persons selected and selectees carry it with them at all times recording programs heard during the week. Diaries are returned to ARB and results are projected on the theory that the sample persons are representative. AM, FM, and TV shows are covered.
Breakdown Given
The October survey shows average daily totals among 1,400,000 persons in greater Washington of 3,001,386 person hours of AM-FM listening; 801,360 person hours of TV listening; and 189,980 person hours of auto radio listening with the later catagory included in the AM-FM totals.
The ten top ranking programs in the Washington area for the period October 15-31 were found to be as follows: (The percentage rating for each program is shown in parenthesis)
Persons
Jack Benny — WTOP 281,950
Radio Theater — WTOP. . 1 ill.. '{50
Amos and Andy — WTOP. 189.600
Walter Winchell — WMAL 187,500
Talent Scouts — WTOP... 183,300
My Friend Irma — WTOP. 169,000
Charlie McCarthy — WTOP 167,350
Bob Hope — WRC 165,950
Fibber and Molly — WRC. 161.800
Fat Man — WMAL 150. (Mill
(20.3) ( 13.8) (13.7) (13.51 (13.2) (12.2' j t 12.1 I I 12.01 111.71 (11.5)
ARB plans to bring the new radio service to additional cities as rapidly as a sound expansion can be accomplished. The firm already issues television audience reports in New York, Philadelphia, Baltimore and Washington.
British Radio Exports To Latin America Drop
British radio equipment exports to Latin America dropped in the first six months of 1949 compared with 1948. Figures are: '48 (Jan. -Dec.) 841,899 pounds, against 337,064 pounds for Jan. -June, '49.
Exports of radio receivers and radiograms, including chassis are way down but sound reproducing equipment, test gear, components, valves and cathode ray tubes are up over '48. Transmitter, communication and navigational aid equipment are also down but not seriously.
Argentina and Chile have held steady as importers while Uruguay stepped up purchases almost threefold. This, however, is offset by a serious drop of imports by Brazil and Venezuela.