Radio daily (Oct-Dec 1949)

6 RADIO DAILY Monday, November 21, 1949 Commission Asks FM Frequency Shifts Washington Bureau of RADIO DAILY Washington— A reshuffling of FM channel assignments in several areas was proposed by the FCC yesterday, with Philadelphia to lose three to Wilmington, which in turn gives up three other channels. The Commission explained that the changes are designed to cut down adjacent channel interference. December 19 is the deadline for comments on the proposed changes. The changes call for frequency changes for three stations with two in Wilmington. These are WAMSFM and WDEL-FM, moving respectively from Channel 241 to 243 and from 229 to 279. The third station required to shift would be WRFL, Winchester. Va., moving from 223 to 236. The allocation changes proposed follows: CHANNELS GENERAL AREA Gadsden. Ala. . . . Ventura. Calif. . . Bridgeport. Conn. Coram, N. Y Philadelphia, Penn. . Baltimore, Md Winchester. Va Frederick. Md Front Royal, Va. . . Harrisburg, Pa Holyoke, Mass Keene, N. H Batavia. N. Y Bristol Center, N. Y. Columbus, Neb. . . . Sunbury, Pa Concord. N. C Laurinburs. N. C. Milwaukee. Wis. . . . Madison. Wis DELETE ADD 226 264 248 277 248 f 221) f 243 < 241 { 279 [ 297 L 295 ( 243 •( 279 1 295 294 293 223 236 268 260 236 259 282 300 282 235 236 268 284 243 243 26 i 255 255 251 AM Radio Business Reported Good By CKLW Detroit— Ted Campeau, president of CKLW, Detroit and Windsor, says that "AM radio is far from being on the way out," and cites sales figures to prove it. CKLW's business, Campeau disclosed "is 28 per cent of a year ago, and both local and national commitments already made for 1950 point to a banner year." He added: "The recent sharp upturn in retail sales of AM sets in the Detroit area ties in perfectly with our own station's business increase. It proves that both advertisers and listeners are accepting AM broadcasting as the mass-appeal medium for a long time to come." Use Telephone Technique Making use of the beep telephone conversation technique in the broadcasting of election returns, Lou Frankel, public relations director of WFDR, New York, FM station, was able to rebroadcast telephone reports on election results furnished by nine radio stations in upstate New York. Frankel made arrangements last Tuesday night for pickups from the upstate broadcasters at K:30. 9:30 and 10:30 p.m. PICTURE OF THE WEEK (Photo by Sy Friedman, NBC Television) This photograph of Vice-President Barkley and his new wife at their wedding reception was made off an NBC television screen in New York City. The cameras of NBC's St. Louis affiliate KSD-TV, picked up the event from the time (11:45 a.m., EST) the Veep and his bride arrived at the church until the wedding luncheon, at the home of Mrs. T. M. Sayman, began, 1 p.m., EST. Tito Named By Mutual I Seven 52-Week Contracts To Production Post Added To WHLI's Roster TV Set Manufacturers Using Co-op Air Time A spot check survey of ten major television receiver manufacturers conducted last week by Radio Daily revealed that paid radio time to promote the sales of TV sets was being bought either on a cooperative (manufacturer and dealer splitting the nut) basis or by dealers who lumped TV products in with other merchandise being pushed. The general consensus of manufacturers' ad chief's opinion was that the greater part of the money being spent was going to local stations. Heavy coin, however, was going into TV advertising on a national basis, it was ascertained, and several manufacturers admitted mulling plans for even greater radio and TV time expenditures during the coming year. Some Cut TV Commercials Several manufacturers, already sponsoring network AM programs for their other products, are cutting TV commercials into the regular show in cities with TV facilities. One exception to what seems to be the general rule in the industry is Pilot Radio who recently bought the Lyle Van 11 p.m. news over WOR to plug its anniversary television receiver. Pilot also uses spots over WQXR. Rocco L. Tito, former CBS producer-director, has joined Mutual as assistant director of production, it has been announced by William Fineshriber, v-p in charge of programs. Started in 1929 Tito entered radio in 1929 as a CBS staff announcer. He later became an associate director of several CBS shows including "Let's Pretend," "Crime Photographer," "Strike It Rich," and the Norman Corwin series. Takes WNAX Sales Post Robert B. Donavan, sales promotion manager for WNAX, YanktonSioux City, has been moved to the sales department of the same station. Moving into Donavan's spot as department manager is Dick Harris. Donavan has been with WNAX for 18 months. He was formerly with WLS. Chicago, as assistant promotion manager. He will be located in Sioux City. Kid Show Rating High "Straight Arrow," over Mutual, is the first children's radio program to be given a top ten rating in daytime listening by the Nielsen Radio Index, recent figures released reveal. Mutual claims one reason for the high rating is large amount of coin spent this year in promotion and publicity aimed at the kids. Show is sponsored three times a week by the National Biscuit Company for its cereal products. Four new and three renewal contracts, all for 52-week periods, were signed between Long Island advertisers and WHLI & WHLI FM, Hempstead, L. I., during the last two weeks of October, it was announced last week by Joseph A. Lenn, v-p in charge of sales at the station. New Deals Listed The new deals were: Apparel Shop, Inc., of Hempstead, for four 10-minute programs weekly, -9: 35 to 9: 45 a.m., on "Rendezvous With Romance"; Coronet Cleaners, Inc., of Glen Cove, Levittown, West Hempstead and Hempstead, for four 10minute programs weekly, Tuesdays, Thursdays and Saturdays, 8:05 to 8: 15 a.m., on "Commuters' Time" and Sunday, 10: 35 to 10: 45 p.m., on "Melody Caravan"; Monarch-Spahn Co., Inc., of Manhattan, with stores on Long Island, seven 15-minute programs weekly, 3:00 to 3:15 p.m., on "Musical Playhouse," and Wayside Bedding of West Hempstead for three 10-minute programs weekly, 8:35 to 8:45 a.m., on "Commuters' Time." Renewal contracts included three 52-week agreements with the Mineola Rug and Carpet Co., four 10minute programs weekly, 2:35 to 2:45 p.m., on "Music That Lives"; Hempstead Bank for six five-minute newscasts weekly, 8:00 to 8:05 a.m., and Second National Bank and Trust Co. of Hempstead for seven 15-minute programs weekly, 3:45 to 4 p.m., on "Musical Playhouse." The Long Island Lighting Co. re Bogert Named Vice-Pres., Of Hooper Organization C. E. Hooper Inc. has announced the election of John Lyman Bogert as vice-president and technical director. Bogert, who joined the Hooper firm last April, began his advertising career in 1920 as director of sales and advertising for the Waltham Watch Co. At one time he was director of market research for i Lever Brothers. Hughes Resigns Post Lawrence M. Hughes has resigned as editor of Sponsor magazine effective December 31st. Hughes succeeded Joe Koehler to the post two months ago and was formerly associated with the trade paper Advertising Age. Coincident with the announcement, Norman Glenn, editor-publisher of Sponsor, announced three additions to the publication's staff. Ellen Davis has been named managing editor and two new senior editors, Hope Beauchamp and Irv Marder have been added. newed for another 13 weeks its sponsorship of "This Is Your Long Island," Mondays through Fridays, 10:45 to 11 a.m., for familiar music and notes on points of historic interest on Long Island. New Spot Business New spot business included The Frock and Bonnett Shoppe of Hempstead, King Kullen Grocery Co. of Jamaica with stores throughout Long Island, Nassau Bicycle Exchange of Mineola and the New York Times.