Radio daily (Oct-Dec 1949)

2 RADl6 DAILY Tuesday, November 22, 1949 Leisure Heads AFRA Local in San Francisco New Regulatory Body Vol. 49, No. 34 Tues., Nov. 22, 1949 10 Cts. JOHN W. ALICOATE : : Publisher FRANK BURKE : : : : : Editor MARVIN KIRSCH : Business Manager Published daily except Saturdays. Sundays and Holidays at 1501 Broadway, New York, (18), N. Y., by Radio Daily Corp., J. W. Alicoate, President. and Publisher; Donald M MerseTeau, Treasurer and General Manager; Marvin Kirsch, Vice-President; Chester B. Bahn, Vice-President; Charles A. Alicoiite, Secretary. Terms (Postage free) United States (other than California) $10.00 one year; California, $15.00. Foreign, $15.00. Address all communications to Radio Daily. 1501 Broadway, New York (18), N. Y. Phone Wisconsin 7-6336, 7-6337. 7-6338. Cable address : Radaily, New York. WEST COAST OFFICES Allen Kushner, Manager 6425 Hollywood Blvd. Phone: Gladstone 8436 WASHINGTON BUREAU Andrew H. Older, Chief 6417 Dahloneoa Rd. Phone: Wisconsin 3271 CHICAGO BUREAU Hal Tate. Manager. 360 No. Michigan Ave. Phone: Randolph 6-6650 SOUTHWEST BUREAU Paul Girard, Manager Tower Petroleum Bldg., Dallas. Texas Phone: Riverside 3518-9 Entered as second class matter, April 5, 1937, at the postoffice at New York, N. Y., under the act of March 3, 1879. FINANCIAL NEW YORK STOCK EXCHANGE Net High Low Close Chg. ABC 7% 75/s 75/8 — 1/4 Admiral Corp. . . . 15 14% 14% Am. Tel. & Tel. .146*8 146'/4 14638 + l/8 CBS A 25 V8 2434 25 — % CBS B 25 25 25 — V* Philco 303/4 29% 30 — % Philco pfd 8234 8234 823., _ 3,4 RCA Common 13 12% 1234 — l/8 RCA 1st pfd 73 '4 725/8 7258 — 3/8 Stewart-Warner 12i4 12 12 — l/8 Westinghouse 2838 27% 27% — V-> Westinghousc pfd. 101 1005/8 101 + S/g Zenith Radio 29% 29 29 — V2 NEW YORK CURB EXCHANGE Hazeltine Corp. 14% 14% 1474 Nat. Union Radio 25/8 25/8 25/8 OVER THE COUNTER Bid Asked DuMont Lab 141/4 15% Stromberg-Carlson 1 3% 15 WFDF SALES STAFF SETS SALES RECORD Flint. Michigan — Lester W. Lindow. Gen. Mgr. WFDF. announced sales staff had established a new kind of sales record by selling four special Christmas shows within four hours after receipt of program platters from Cardinal Company in Hollywood. Lindow pointed out the shows, custom-built by Cardinal for local release ?s "radio Christmas cards." are normally pitched at various sponsors to pro-rate cost, but flat package cost of $20.00 established by Cardinal for all markets made it possible to unload shows in one sales swoop. Tagged "Xmas-4," the shows feature a number of headliners, marking first time some have appeared It! this type quarter-hour stanza. CLARK DENNIS. Capitol Records artist, appears in a "Musiral Christmas Tree"; THE MODERNAIRES. heard regularly over "Club Fifteen" are featured in a "Musical Sleigh Ride": MARVIN MILLER, noted narratoractor-anncr., in a dramatization of The Nativity; and ART BAKER with "Christmas 8torie«." Last minute orders for the package, slanted for Christmas week, are ava-lable Cardinal Co.. 6000 Sunset. Hollywood. Calif. Radio Farm Directors Will Meet In Chicago I Continued from Page 1) St. Louis, will discuss "The Economic Outlook for Agriculture in 1950." Television will occupy a prominent part in the agenda. The Saturday afternoon session will deal with "practical RFD Television," with Mai Hansen, farm director of WOW, Omaha, serving as chairman. The ^roup will view a televised presentation from the International Livestock Exposition and offer critical discussion afterward. In addition, farm directors Bill Givens, WGY; Layne Beatv, WBAP; and Tom Page, WNBC, will join Maynard Speece, of the United States Department of Agriculture's radio and television information service, in reports of rural TV projects and problems. Will Elect Officers Officers for the new year will also be elected during the farm confab. Present officers are: Wallace Kadderly, KGW. Portland, Oregon, president; Gordon Louden, Agricultural Extension Service, Louisiana State University, Baton Rouge, vice-president; and Phil Alampi, WJZ, New York, secretarytreasurer. Paul Visser of the NBC Agricultural Department, is general program chairman for this year's convention. Maurice B. Mitchell, director of the Broadcast Advertising Bureau, will discuss "Farm Programs for Advertisers" Saturday night. Panel Discussions Planned Two panel discussions are set for Sunday afternoon. From 2:00 to 3:00 p.m., Roy Battles, farm director of WLW, will moderate a panel on "Selling Farm Programs." Panel members include Joseph G. Bumgarner, agricultural account executive, E H. Brown, advertising agency, Chicago; Lew Van Nostrand. sales manager, WMT, Cedar Rapids, Towa; Lowell Watts, farm director, KLZ, Denver; and Leo OLsen. Dekalb Agricultural Association, DeKalb, Illinois. The second panel, from 3:00 to 4:00 p.m., will be under the direction of Charles Worcester, farm service director, WMT, Cedar Rapids. Joining Worcester in discussing "Servicing the Farm Program and Keeping It Sold" will be: Charles N. Karr, sales promotion manager, tractor division, Allis Chalmers Mfg. Co., Milwaukee; Ross Wallace, Wallace Advertising Agency, Des Moines; Don Sullivan, commercial manager, WNAX, Yankton, South Dakota; and John C. Drake, sales promotion and publicity director for WLS, Chicago. Sam Schneider, farm director at KVOO, Tulsa, will be in charge of a general summation and group discussion following the two panel meetings. Dr. Kenneth McFarland, superintendent of the public schools of Topeka, Kansas, will be the featured speaker at the annual banquet Sunday night which will wind up the two-day affair. Larry Haeg, farm director of WCCO, Minneapolis, will serve as toastmaster. (Continued from Page 1) local until October 31, 1950, will be Bert Buzzini of KCBS. Jim Moore of KGO fills the position of second vice-president and Ken Langley is the new recording secretary. NBC singing star Bill Gavin was re-elected treasurer for a third time. Mutual Rep. Covers Rescue Of Army Flyers Edythe J. Messerand. Assistant Director of News and Special Features at WOR, in Bermuda on another assignment, got a break in covering the arrival in Bermuda of the eighteen long sought survivors of the B-29 which ditched in angry Atlantic waters last week. The webs were mostly obliged to fly in newsmen with recording equipment to cover the story and get interviews with the airmen. All webs, however, covered the story for either radio or TV, or both. Mutual Co-op Grows Bert J. Hauser, Director of Co-Op Sales, MBS, announced yesterday that Marvin Miller's "Behind The Story," originating in Hollywood and on the air since mid-September, Urged For Canada (Continued from Page 1) All-Canada Mutually-Operated Radio Stations and presented by H. R. Carson of Calgary, chairman of the organization's executive committee. "Such a body could establish as a matter of right the principle of private stations joining together in regional or national networks," Carson said. The private broadcasters and the Canadian Broadcasting Corporation — the present regulatory body — could present evidence to this new body as to what activities and regulations would be in the public interest. Co-Operative Group ACMO is a co-operative group of station managers from 10 stations in western Canada and one in Ontario; CJVI, Victoria, B.C.; CKWX, Vancouver, B.C.; CJAT, Trail, B.C.; CJOC, Lethbridge, Alberta; CFAC, Calgary, Alberta; CJCA, Edmonton, Alberta, CFGP, Grande Prairie, Alberta; CKCK, Regina, Sask., CKRM. Regina, Sas., CKRC, Winnipeg, Man., and CKOC, Hamilton, Ontario. has already picked up bankrollers on 136 Mutual stations including the Don Lee and Yankee networks and CKO. Detroit and WGN, Chicago. When a scared deer gets loose in a china shop, there's not much you can do except open the door and hope for the best. But if you timebuyers want a sales kick in Baltimore, you don't have to trust to luck. Cold, hard facts and figures lead you straight to W-I-T-H, the bargain buy in this market. Yes, sir! If you want to do a lot with a little bit of money, use W-I-T-H, the station that delivers more listeners-perdollar than any other station in town. Get the full W-I-T-H story from your Headley-Reed man today.