Radio daily (Oct-Dec 1949)

8 RADIO DAILY Wednesday. November 23, 1949 AGENCIES COAST-TO -COAST SALES AFFILIATES, national distributors of Zotos Fluidwave, new beauty salon permanent wave, will sponsor Ann Sothern in "The Adventures of Maisie," beginning Thursday, November 24th, over WMGM, 7:30-8:00 p.m. The agency is Getschal & Richards, Inc. ADAM J. YOUNG, Jr., INC., has been named national representative for KLEE of Houston, Texas. DANIEL H. PRICE has become an associate and vice-president of Ritter, Sanford and Price, Inc. The agency was formerly Ritter and Sanford, Inc. DAVID S. GARLAND is the new head of the copy department at Chambers and Wiswell, Inc., Boston. LOUIS G. MENNA has resigned as art director of Ted Bates and Co. DENMAN & BETTERIDGE, INC., Detroit advertising akency, has appointed William H. Botsford as public relations director and account executive. Botsford was with The Detroit News for 15 years and more recently was a vice-president of Sills, Inc., Chicago public relations counsel firm. Denman & Betteridge is the advertising agency for the Fort Industry Company, Detroit. IVAN T. GALANOY has been appointed Dublicity director and copy chief of Dinion and Du Browin, Inc. He was formerly editorial director of the Greater West Association Agency in Los Angeles. C. D. PROCTOR has been appointed manager of the newly created division of sales services of G. M. Basford Co. G. RANDOLPH ELLIOTT has been appointed field director of television research for Daniel Starch and Staff. H. W. FAIRFAX ADVERTISING AGENCY, New York, has been named by the Gillespie Varnish Co., Jersey City, makers of Gillespie paints and Bull Dog paint remover. THE WALKER COMPANY, radio station representatives, is moving to larger quarters at 347 Madison Avenue on November 10. Opera Show Sked. Boston, Mass. — The Metropolitan Opera Broadcasts, which return to the air over WCOP will be preceded this season by "The Music GalLry," special WCOP broadcast. The show will be conducted by Elsie Sears, and will open with the story of Camile Saint-Saens, composer of "Samson and Delilah," on November 26th. Hymes Appt'd WLAN Post Lancaster, Pa. — Frank H. Altdoerffer, president of the Peoples Broadcasting Co., announces the appointment of John D. Hymes as manager of Station WLAN. Hymes has been assistant manager and commercial manager of WLAN for the past year and a half and was previously with CBS. Speechless Emcee Cincinnati, Ohio — Ruth Lyons of WLW's "Morning Matinee" program, is seldom stuck for words but a recent interview with a resident of Alshley, found her silent for a few moments. The man being interviewed told Ruth he lived north of Beggar Louse Hill, not far from Hog Back Road, near Toad Street, all of them real places. Mr. & Mrs. Show Set Stamford, Conn. — Bill and Merry Reynolds open a "husband and wife" program over WSTC and WSTC-FM, next week. The program will be in addition to Bill's duties as regular staff announcer. Kids Dav Program Hollywood. Calif— A special halfhour star variety show honoring Kiwanis National Kids Day was aired over KFWB. Featured on the program was such well known stars as Bob Hop». Bereen and McCarthy. Walter Winchell Jimmy Fidler, Arthur Godfrey. Drew Pearson. Bing Crosby, Dinah Shore and others. Special Ho'lday P'ogram Milwaukee. Wis.— "The Symphonette" and "The Choraliers" will ioin forces for a SDecial hour-long "Thanksgiving D->v Festival." to be nresented on WTSN at 4:00 p.m., November 24th. Musicians and singers will participate in the program of ponnlar, classical and traditional American son?s, celebrating the snirit of the dav. Soloists w'll include Leonard Stokes and. H"bert Hendiie. vocalists, and T eon'd Hambro, concert oiarn'st. "Thank«g'v;np Dav Festival" w'll be aireH. under sponsorship of Longines-Wittnauer Watch Company. Millisor Joins Y/SAZ Hnnti"«ton, W. Va.^Bob Millisor of St. Marvs, Ohio, and formerly affiliated with a Paintsville, Kv.. station Viae, ioined the announcing staff of WSAZ. He will also do some ofT-r>pmera announcing duties with WSAZ-TV. Program Moves To Riviera Port Washington, L. I.— "The Port Washington Hour," weekly radio show on Station WKBS, began a new series of broadcasts recently from Long Island's restaurant and supper club, the Riviera. In addition to popular recordings, the show will Mature local news and information on forthcoming events in and around Port Washington. Bernie Mann, manager of the Riviera, will describe highlights in the entertainment field. Late Listening Show Richmond, Va. — The WMBG "Dance Party" program is heard every night from 11:30 to 1 a.m. The show is slanted at the late time listeners and features music requested by listeners. In addition, disc jo"key Ralph. Jones interviews personalities in the music world. Gatewood Slogan Contest Indianapolis, Ind. — Early this month the Floyd Gatewood Company, sponsors of "Uncle Wally Reads The Funnies," began awarding prizes to the first boy and girl winners in the new safety slogan contest. The contest ends December 18th. Each Sunday, one line of a two line slogan is given on Wally's broadcast. The kids fill in the last line and send their slogan to station WIRE. WISN Football Windup Milwaukee, Wis. — On November 26th, WISN will cover the clash between Notre Dame and Southern California starting at 1:30 p.m. December 3rd, Notre Dame will meet Southern Methodist and the WISN broadcast starts at 1:45 p.m. Both games will be described by CBS sports director, Red Barber. Swift Contract Renewed Pittsburgh, Pa. — Jack Swift, KDKA news chief, begins his sixth year under the sponsorship of C. F. Mueller Company with the renewal of the contract for the 12:05 p.m. Tuesday, Thursday and Saturday newscast. Placed through Duane Jones Company, the new contract runs for another 52 weeks. WDRC 27th Anniversary Hartford, Conn.— WDRC, which is Connecticut's pioneer broadcaster, is observing its 27th birthday anniversary on December 10. The station was founded by Franklin M. Doolittle, who is now its president. WDRC is a CBS outlet, and also operates a FM affiliate, WDRC-FM. WHBC Adds Newscast Canton, O.— The George P. Maloney Motor Company has signed for a 10-minute newscast to be heard at 8:00 a.m. on WHBC. Contract signed by the Chrysler-Plymouth dealer is for one year and the newscaster is John Baker, WHBC's associate news editor. PROmOTION Distributing Diary Nearly one-half million copies of a sixteen page booklet titled: "Report from Europe" featuring NBC commentator Alex Dreier's recent news tour abroad, are about due off the presses for free distribution through about 5,000 Skelly Oil Company outlets throughout the middlewest. The booklet, of Reader's Digest size and printed in two colors, is a datelined, day-by-day "inside" report taken from Dreier's diary, and covers key cities in nine European countries on a trip which extended from August 22 to September 28. It is illustrated with interesting photographs taken enroute and a graphic-center spread showing the commentator's itinerary throughout Europe. Details of the diary, which promises to "spark-plug" sales at Skelly stations, were developed at Henri. Hurst & McDonald, Incorporated, the oil company's advertising agency. Laundry Tieup No matter in what direction they look, be it indoors or outdoors, on the back of Brunswick Laundry slips or on posters adorning the fleet of 150 Brunswick Laundry trucks. Northern New Jersey housewives are constantly reminded that Station WBNX is "1380 on Everybody's Dial." This makes "1380" the listening number for thousands of housewives who are invited to listen Monday through Saturday at 1:45 p.m. to "Piano Stylists," Brunswick Laundry's own program. This dual "King" size promotion was arranged by A. Lewis King, WBNX National Sales Representative. Book Campaign Phil Cook will open his eighth annual campaign for books this Friday over WCBS. The books are to be sent to shut-ins and hospitalized patients in greater New York. The drive will continue until Christmas Day and will be conducted in cooperation with the United Hospital Fund. WCBS listeners contributed some 88,000 books last year in the Phil Cook book drive. LIBEL and SLANDER Invasion of Privacy Plagiarl.m-Plracy-Copjrigllt INSURANCE FOR THE WISE BROADCASTER OUR UNIQUE EXCESS POLICY provides adequate protect. oa. Surprisingly Inexpensive. Carried Nationwide. For details A quotations write EMPLOYERS REINSURANCE CORPORATION Insurant* Exchani* Bldi ... Kaata* City, Ma.