Radio daily (Oct-Dec 1949)

J -IK I . I jM %M< The National Daily Newspaper of Commercial Radio and Television VOL. 49, NO. 36 NEW YORK, FRIDAY, NOVEMBER 25, 1949 TEN CENTS TV NET PLANS DAYTIME PROGRAMMING ABC's AM Take Up; Loss Charged To TV Although revenues from standard broadcasting operations were 1.4 per cent in excess of those for the first nine months of last year, American Broadcasting Company and subsidiaries reported an estimated loss of $482,000 for the nine months ended September 30, 1949, it was announced Wednesday. This loss is after reduction for recovery of Federal income taxes under carry back provisions of the Internal Revenue code. For the same period of the previous (Continued on Page 8) Levoy Heading East For Video-Film Deal West Coast Bureau of RADIO DAILY Hollywood — Gordon W. Levoy, president of General Television Enterprises, Inc., left for New York yesterday to confer with four of nation's top-ranking sponsors on production by GTE of a group of 26-52 subject video film series. Levoy is going east — at request of pending sponsors who had been awaiting publication of current program ratings on GTE product before discussing new series. GTE's present series, of which 52 (Continued on Page 4) New ET Program Service Planned By Barrere The need for one source of data on transcribed syndicated programs has been brought out by a recent survey, according to Claude Barrere of the newly-formed Syndicated Program Information Bureau. Barrere says 12.4 per cent of 2,032 letters and questionnaires sent to ra(Continued on Page 3) Unique Distinction Philadelphia — Ruth Welles, who conducts programs for women on KYW, received a medal of honor and a $1500 cash prize during the Freedom Foundation ceremonies at the organization's Valley Forgo headquarters. The women's broadcaster was honored for submitting a cookie cutter which shapes cookies like Freedom Foundation emblem. Selfish Press Agent Slights Co-workers Editor's note : A press agent for a Washington radio station last week took credit for the generosity of his station in soliciting blood donors for an ailing WNBW television engineer. What he neglected to report was that all other radio and TV stations entered into the spirit of the appeal and many volunteer blood donors responded. Out of deference to the other broadcasters the facts follow : Washington's radio and television stations came to the aid of WNBW television engineer Ed McGinley last week, and probably saved his life. McGinley developed serious complications while undergoing a nasal operation at Garfield Hospital. He received over a gallon of blood in transfusions, but the hospital was running out of the rare blood type needed. Station WRC. where McGinley had been a recording engineer, was informed. The WRC newsroom and announcing staff immediately contacted other stations in Washington with a plea for station break appeals for blood donors. Bulletins, and personal pleas from disc jockeys on other stations, all but swamped the switchboards of the radio and TV outlets. WTOP received a volunteer call from Connecticut. WRC and WMAL each received seventy calls, with the operators unable to handle more. The following morning, the hospital reported McGinley still weak but out of danger. Stations cooperating, and checking on Mac's progress through the evening, were WOL, WWDC, WMAL, WINX, WEAM, WTOP, WASH, WRC, and television stations WTTG, WOIC, WMAL-TV and WNBW. DuMont Announces 5 -Day -Week Sked Using 2 -Hour Program For Co-Op Sponsorship In Key TV Cities Lauds Radio Support Of Fresh Air Fund Free air time donated to the Herald Tribune Fresh Air Fund by more than 275 cooperating radio stations in the Fund's primary thirteen-state area has accounted for a considerable percentage of children placed with rural families for annual vacations, according to Frederick H. Lewis, executive director. The Fresh Air Fund expects to send more than 10,000 needy New York City chil(Continued on Page 3) Census Slogan Planned By Advertising Council A campaign to attract public attention to the 1950 census was announced yesterday by Robert R. Mathews, volunteer coordinator of the campaign for the Advertising Council. The slogan "Helping the Census Helps Uncle Sam. Make Sure You Count in America's Fu(Continued on Page 2) Coffin Joinina RCA-Victor As Director Of Advertising Camden — Ralston H. Coffin has been named director of advertising for the RCA Victor Division, it was announced by Robert A. Seidel, vice-president in charge of distribution. Coffin will assume his new post (Continued on Page 3) Richards Isn't Selling KMPC To NBC; Negotiations Ended Detroit— Negotiations for the purchase of KMPC, G. A. Richards 50,000-watt station in Los Angeles, by the National Broadcasting Company were called off on Wednesday by mutual agreement of the parties. NBC has long desired to have its own outlet in the West Coast radio capitol and made an offer to Rich ards recently which was considered because of Richards' wish to retire. This was in spite of the fact that the offer was considerably less than other offers made for KMPC by NBC in the past. The negotiations were called off when NBC wanted certain guarantees in the purchase (Continued on Page 3) A Plan to help develop daytime TV programming in inland cities and bring low-budget advertisers into the medium was revealed Wednesday by the DuMont network in announcing that it will syndicate — a daily two-hour program to affiliates at a cost not to exceed $100 an hour. Titled "At Your Service," the program will be fed live to stations on the cable and also via transcription. It will provide for local cutins for one minute commercials. Program will be sold to affiliates on (Continued on Page 7) Special Xmas Show Features Many Stars A special Christmas program. "The Joyful Hour," featuring many stars of screen and radio is being readied for broadcast over MBS on Sunday, December 18th by the Rev. Patrick Peyton, producer of The Family Theater. Among the popular singers to be heard on the Joyful Hour this year (Continued on Page 3) So. Calif. Radio Group Continuing Crusade The Southern California Association for Better Radio and Television, continuing its crusade for better radio and TV programming, will hold its first open meeting on Nov. 28, it was announced this week. Topics for (Continued on Page 2) On Strenuous Side The Stork Club, "21," and El Morocco were all by-passed Tuesday niqht when agency personnel at Benton & Bowles and McCann-Erickson tossed aside their jackets to compete for top billing on the basketball court. Captained by Don Chapman, media, and led in scoring by Ed Walsh. Art Dept. of B & B came out on top— 58 to 47,