Radio daily (Oct-Dec 1949)

Friday, November 25. 1949 RADIO DAILY: KMPC Won't Be Sold To NBC; Talks Ended (Continued from Page 1) contract which were too difficult of fulfillment by the Richards group. One of these guarantees was that KMPC would definitely obtain 50,000-watt operation at night within six months. KMPC presently has a construction permit for the higher power but has been operating with 10,000 watts during night hours until engineers could work out a somewhat complicated directional antenna problem. Without this, and other guarantees which no licensee can make because they are the prerogative of the FCC, NBC then insisted on a move of the transmitter to a new location, with the cost of such a move to be borne entirely by the present KMPC owners. This amounted to a further substantial reduction in price and was unsatisfactory to Richards and his associates. Advertising Guide To Be Issued Soon The fourth edition of "A Guide for Retail Advertising and Selling" will be published shortly after January first by the Association of Better Business Bureaus, it has been announced. Edward W. Gallagher, chairman of the Association's Advertising Standards Committee, says his group has just completed a four-day session in New York to consider revisions to the "Guide." He added that recent Federal Trade Commission rulings, changing merchandising conditions, new advertising and selling methods, and new products, created a need for the revision. The new edition will be distributed by Better Business Bureaus throughout the United States and Canada, according to Mr. Gallagher. He believed that the price would be a dollar a copy as in the past. Mr. Gallagher has served on the committee for eighteen years and is now assistant manager in charge of merchandising activities of the Boston Better Business Bureau. Other committee members working on the revisions are: K. B. Wilson, operating manager of the National Bureau; and K. W. Hood and A. B. Johnston, assistant managers in charge of merchandising in the St. Louis and Chicago Bureaus, respectively. Hotpoint Will Sponsor Christmas Show On CBS Hotpoint, Inc. will sponsor a special full-hour dramatic presentation over the full CBS network on Christmas Day. Hotpoint Hollywood Hour will feature an adaptation of Charles Kennedy's "Servant in the House" starring Henry Fonda as narrator, Gregory Peck, Rosalind Russell, Dorothy McGuire, Mel Ferrer, and Charles Boyer. Radio Praised For Assistance To 'Tribune9 Fresh Air Fund (Continued dren to the country, each for a minimum two-week stay, next year. The Fund's use of radio increases each year, said Mr. Lewis, and pointed to the recent announcement of the formation of a Radio Committee, under the chairmanship of Earl C. Pace, manager of WFTR, Front Royal, Vt., as an example of the integration of radio activity into the Fund's overall promotional activity. N. Y. Stations Give Support Mr. Lewis said that metropolitan New York stations had given time for more than 200 radio programs in the past year in addition to innumerable station breaks and spot announcements seeking funds. Rural stations, he continued, have done a "tremendous job" in educating host families as to how to go about getting the most out of each visit for the children involved and have accounted for the placement of a great percentage of children with families who had not before played host. Programming Example Cited As an example of the latter service category, Mr. Lewis pointed to the job done by Jack Barry, MC of WJOY's "You Asked For It" program. Mr. Lewis said that Barry had accounted for the placement of more than 60 per cent of the 107 children placed for vacations in the Burlington, Vt. area. In addition, Mr. Lewis said, Barry did the job after starting three weeks late in the last ten days of the placement drive. The Fresh Air Fund is endowed but actually receives most of its $300,000 annual expenditure through contributions. Vacations are given needy children recommended to the Fund by cooperating social service agencies during the summer months and over the Christmas holidays. The Fund has been in operation for seventy-three years. Stressing the part that radio publicity plays in the Fund's activities, from Page 1) Mr. Lewis cited station WHCU, Ithaca, N. Y. He said this station last summer gave time for twenty spots, six Jack Deal shows, 25 Gertrude Grover programs and eight Community Corners programs. WNBC, New York, this year devoted one whole day's programming to publicizing the Fund's work and most New York local station personalities have given periods of time. Fund Radio Com. Named Serving as members of the Fund's Radio Committee along with Mr. Pace are: Charles R. Thon, WESX, Easton, Pa.; Walter F. Deeming, WDOS, Oneonta, N. Y.; Bill Krough, WGLN, Glens Falls, N. Y.; Michael Hanna, WHCU, Ithaca, N. Y.; A. E. Spokes, WJOY , Burlington, Vt.; Robert E. Johnson, WHOB, Gardner, Mass.; Robert Lesher, WJEJ, Hagerstown, Md.; Joseph K. Close, WKNE, Keene, N. H, and Elton Hall, WVPO, Stroudsburg, Pa. This period of the year is the Fund's second busiest, after the summer months, as the six-man Fund staff sets about lining up homes for children to visit over the Christmas holidays. Coffin Joining RCA-Victor As Director Of Advertising (Continued from Page 1) in Camden on December 1. He has been associated with McCann-Erickson, Inc. as an account executive for the past five years. Survey Of Wired Music Reported By Muzak Music at work was favored by 97.4 per cent of the office employees at the Fireman's Fund Insurance Company in New York, according to a recent survey. The music by Muzak is heard at half-hour intervals from 8 a.m. to overtime in the tabulating, statistical, and entry and marine policy writing departments. 115 out of 118 employees favored the Muzak music and the company now plans to expand the service. Special Xmas Show Features Many Stars (Continued from Page 1) are Bing Crosby, Dennis Day and Ann Jamison. Licia Albanese and Guiseppe Di Stefano, of the Metropolitan Opera Company, and Mario Lanza will handle the classics. A portrayal of the Nativity scene will include MacDonald Carey in the role of St. Joseph and Ann Blythe as the Virgin Mary. Other stars to be heard are: Don Ameche, Jeanne Crain, Roddy MacDowell, Maureen O'Hara, Ricardo Montalban, and Maureen O'Sullivan. New ET Program Service Planned By Barrere (Continued from Page 1) dio stations have been returned. He adds that only two replies stated that they would have no use for the service. The survey also showed, says Barrere, that 167 stations sought syndicated shows on an average of nine times in the last year. The Bureau will provide information on available transcribed programs and will be in full operation after the first of the year, Barrere says. The service will be free to the stations seeking information. for profitable selling INVESTIGATE WD E WILMINGTON DELAWARE w 31 VKBO) HARRISBURG PENNSYLVANIA M WOR YORK PENNSYLVANI WDEL WILMINGTON D E L A W A JancL . 1 WG A LANCASTER PENNSYLVANIA WRAW READING PENNSYLVANIA WEST 7 EASTON PENNSYLVANIA WGAL TV LANCASTER PENNSYLVANIA STEINMAN STATIONS Clair R. McCollough, Managing Director Repreiented by ROBERT MEEKER ASSOCIATES Chicago San Francisco New York Los Angeles