Radio daily (Oct-Dec 1949)

2 RADIO DAILY Monday, November 28, 1949 Vol. 49, No. 37 Monday, Nov. 28, 1949 10 Cts. JOHN W. ALICOATE Publisher FRANK BURKE : : : : : Editor MARVIN KIRSCH : Business Manager Published daily except Saturdays. Sundays and Holidays at 1501 Broadway, New York, (18), N. Y., by Radio Daily Corp., J. W. Alicoate, President. and Publisher; Donald M Mersereau, Treasurer and General Manager; Marvin Kirsch, Vice-President; Chester B. Bahn, Vice-President; Charles A. Alicozjte, Secretary. Terms (Postage free) United States (other than California) $10.00 one year; California, $15.00. Foreign, $15.00. Address all communications to Radio Daily. 1501 Broadway, New York (18), N. Y. Phone Wisconsin 7-6336, 7-6337. 7-6338. C;jble address : Radaily, New York. WEST COAST OFFICES Allen Kushner, Manager 6425 Hollywood Blvd. Phone: Gladstone 8436 WASHINGTON BUREAU Andrew H. Older. Chief 6417 Dahlonega Rd. Phone: Wisconsin 3271 CHICAGO BUREAU Hal Tate, Manager. 360 No. Michigan Ave. Phone: Randolph 6-6650 SOUTHWEST BUREAU Paul Glrard, Manager Tower Petroleum Bldg., Dallas. Texas Phone: Riverside 3518-9 Entered as second class matter, April 5, 1937, at the postofhce at New York, N. Y., "nder the act of March 3, 1879. FINANCIAL — {November 25) NEW YORK STOCK EXCHANGE High ABC 7l/2 Admiral Corp. . 2934 Am. Tel. & Tel. 1465/8 CBS A 2434 Philco 303/8 RCA Common .... 12'/2 RCA 1st pfd 733^ Stewart-Warner ... 11% Westinghouse . . . . 28'/4 Westinghouse pfd..l02l/2 Zenith Radio 29 NEW YORK CURB EXCHANGE Hazeltine Corp. . 15'/8 15'/8 15'/8 Nat. Union Radio.. 2% 2Vi 2y2 OVER THE COUNTER Bid DuMont Lab 14'/4 Strombcrg-Carlson 14 Net Low Close Chg. 7% 7l/2 293/4 293/4 _ l/2 146i/2 1465/g 24l/2 2434 3oy8 3oy4 — 1/4 12'/8 121/4 — i/4 733/4 733/4 + 3/8 H7/8 H7/g _ 3/8 27?/8 277/8 _ l/g 102V2 102i/2 — i/s 285/s 28% — % Asked 151/4 HOLIDAY PROMOTION PAYING OFF FOR CARDINAL Hollywood — A unique type of company promotion was reported to be paying for Cardinal Co., national radio-TV production firm. Each year Cardinal has packaged series of special Christmas shows for distribution to stations throughout country to acquaint station managers with quality of organization's transcribed product. To maintain attra-tive features of deal Cardinal decided to sell four "radio Christmas cards." featuring name talent and top-quality production, for total flat price of $20.00. According, to Joseph F. MacCaughtry. firm's prexy. indications are over 400 stations will be carrying "Xmas-4" during coming holidays. In view of sponsors that local stations will convert into year-arounrl cfients, and subsequent stations Cardinal will pick up from satisfied station managers. Christmas promotion by company is considered to justify writing off expense of production not covered by flat price quoted for all markets. Company is still distributing package from 6000 Sunset Blvd., Hollywood. Calif. Advt. Wants More Latitude For FM Broadcasters (Continued from Page 1) FCC rules requiring FM stations to stay on the air three hours before and after six P.M. He said "Each licensee should have the freedom of choosing for himself, based on his knowledge of local requirements and best hours." The WHLI president said that in New York it is not necessary for an FM station affiliated with a daytime-only AM station "to operate its FM facility for a limited number of hours as long as manufacturers continue to turn out poor FM receivers." The FCC has already proposed to revise its rules on the operation of FM stations and has requested briefs or statements before December 19, 1949. The new rules would require FM stations associated with fulltime AM stations to stav on the air from six A.M. to midnight. Daytime-only AM stations, under the proposal, would be required to keep their FM affiliates on the air simultaneously with AM and a minimum of four hours from six P.M. until midnight. FM-only stations will require a minimum of three hours before and after six p.m. on the air during the first year of operation, if the FCC approves the new rules. In the second year, four hours in the daytime and four hours after six P.M. would be necessary. Eight hours before six P.M. would be the minimum in the third year, and four hours at night. Voice Of Democracy Judging Begins Today (Continued from Page 1) lumbia, Alaska, Hawaii, and Puerto Rico are represented in the national finals, in which judging will be done by means of broadcast transcriptions. The competition began in October when students were asked to write and record a five-minute raiio script on the subject "I Speak for Democracy." The first contest of this kind was conducted last year and some 250,000 -tudents took part. The sponsors, the NAB, the U. S. Junior Chamber of Commerce, and the RMA, expect more than twice as many participants this year. The judges who will listen to the state and territorial finalists are: Associate Justice Tom C. Clark of TJ. S. Supreme Court; J. Edgar Hoover, director of the FBI; James Stewart, motion picture star, Edward R. Murrow, CBS commentator; Douglas Freeman, editor and 'author; ind Andrew Holt, president of the National Education Association. Four national winners will be chosen and they will each receive h $500 colleee scholarship and a trip to Washington. The visit to the cap:tal will include a call on Coneress fhe President, and Cabinet members. The winners will also be entertained at a dinner in Williamsburg, Va. The names of the state winners will be announced later this week. New Members Added To Radio Pioneers Club (Continued from Page 1) of the club, announced last week. Earle C. Anthony, owner of KFI, who first came into radio twentyeight years ago; and Harry C. Butcher, owner of KIST, Santa Barbara who began his radio career twenty years ago when he established CBS's Washington office. Mr. Anthony was one of the early presidents of the NAB, having served from 1926 through 1928. Other new members include Owen F. Uridge, WQAM; Ernest La Prade; NBC director of Music Research; Za: Freedman of Coll & Freedman, radio publicists; D. G. Little of Westinghouse Electric; and Ford Billings, WWCO. Margaret Cuthbert a Member Also accepted were Phil Hoffman, WOL; Glenn D. Gillett, Washington consulting engineer; Edward R. Hitz, ass't. director of NBC network sales; Margaret Cuthbert, NBC public affairs director; Harold H. Beverage. RCA vice-president; Julian E. Skinnell, WLBR; and E. T. Darlington, WLIB. Other additions to Pioneer ranks include: Ewen C. Anderson, an RCA vice-president; Dorothy McBride of NBC's continuity acceptance department; A. F. Van Dyck of RCA Laboratories and former president of the Institute of Radio Engineers, and William F. Malo, WDRC, Hartford, Conn. CBS Web Ratings Soar; Leader In Nielsen List (Continued from Page 1) ming with eight of the first ten and eleven of the first fifteen shows aired. First seven evening shows are, "Lux Radio Theater," Jack Benny," "Arthur Godfrey's Talent Scouts," "My Friend Irma," "Charlie McCarthy," "Amos and Andy," and "Mystery Theater." First eight day-time shows are, "Arthur Godfrey" (Liggett & Myers), "Arthur Godfrey" (Nabisco), "Romance of Helen Trent," "Aunt Jenny," "Ma Perkins," "Wendy Warren and the News," "Big Sister," and "Arthur Godfrey" (Gold Seal). Columbia also won positions 1, 2, and 3 on Saturdays. Fordvce Heads Sales For Bendix Radio Division (Continued from Page 1) Division of the Bendix Aviation Corp. Mr. Fordyce has been active in radio and television for the past twenty-five years. Changes Stations Market to Music, Inc., Storecast Corporation of America affiliate in Pittsburgh, has completed the switch-over from WKJF, FM station in Pittsburgh to KQV-FM, Pittsburgh, for its "Music to Buy By" broadcasts in the area. Free Ride The baby squirrels are all set for a free ride on the back of the friendly shepherd dog. It's great fun and doesn't cost them a penny. Of course, advertisers on W-I-T-H don't quite get a free ride. But they do get the nearest thing to it in Baltimore radio. For every buy of time on W-I-T-H is a real, honest to goodness BARGAIN! W-I-T-H, you know, delivers more listeners-per-dollar than any other station in town. And that means that just a LITTLE bit of money does BIG things on W-I-T-H. So if you want plenty of lowcost results from radio in Baltimore, use W-I-T-H, the BIG independent with the BIG audience. Get the whole story from your Headley-Reed man today. Baltimore 3, Maryland TOM TINSLCY, Pmldant Represented by Headl«y-R««d