Radio daily (Oct-Dec 1949)

Thursday, December 1, 1949 RADIO DAILY 5 NAB Regional Asks Re-Defined Districts (Continued from Page 1) maintain the status quo established by the Havana treaty. Another resolution voiced opposition to the FCC adopting the new rules recently proposed covering the hours of FM operation. The resolution points out that "most of the operators of FM stations are providing worthwhile service to the public at a substantial financial loss." Endorse BAB Plans The Southwest broadcasters endorsed the action of the board in establishing the Broadcast Advertising Bureau and approved the early activities and planning of the new service. Maurice Mitchell was commended for "his energetic, thorough and effective leadership" in the direction of BAB. Other resolutions commended the administration of Justin Miller, as president; Richard P. Doheity for his administration of the EmployeeEmployer Relations department and Don Petty as general counsel of the industry organization. No resolution was adopted regarding Broadcast Measurement Bureau. * AGENCY NEWSCAST * GEN. CARLOS P. ROMULO, hero of Bataan and now President of the United Nations General Assembly, will be guest of honor at a dinner at the Advertising Club of New York next Monday. Cocktails at 6:30 p.m., dinner at 7. ALFRED PAUL BERGER CO., Inc., has been appointed advertising agency for Klik Promotions, Inc., New York, manufacturers of novelty jewelry. MAIL POUCH TOBACCO CO., Wheeling, W. Va., makers of Kentucky Club Smoking Tobacco. Mail Pouch Chewing Tobacco, Melo Crown Cigars and other tobacco products, has appointed Charles W. Hoyt Company, Inc., New York, advertising agency. The company has been using radio, television, magazine and outdoor advertising to promote its brands. Hospital Interviews Set In WOR's Christmas Drive WOR's John Wingate will be Santa's helper this Sunday, Dec. 4, when he interviews youngsters in four New York City Hospitals to find out what they want for Christmas. The program, Christmas in the Children's Ward, will be presented by the WOR News and Special Features Division in connection with the station's Fifth Annual Children's Christmas Fund drive. Last year, 8,634 listeners contributed more than $27,000 to the fund to provide toys, clothing, Christmas trees, and television sets for children in hospitals. The interviews will be transcribed in the wards and later presented from 2:45 to 3:00 p.m. The fund will also buy gifts for infants born during the Christmas week in 51 voluntary hospitals in the five New York boroughs. Nearly nine-thousand infants and children will be taken care of. To Continue Opera News Encouraged by a favorite audience reaction to a dramatized recreation of the Metropolitan Opera's first night, Oct. 22, 1883, during last Saturday's broadcast of ABC's "Metropolitan Opera On The Air," "Opera News On The Air" will present other highlights of Met history on forthcoming programs. Written by Allan Sloane for the Henry Souvaine Agency, which produces the show, the historical highlights will be interspersed among the next eighteen opera broadcasts as an "Opera News On The Air" intermission feature. STANDARD RADIO TRANSCRIPTION, SERVICES, Inc., with home offices in Hollywood, has announced that the company's New York offices are moving from 1 E. 54th Street to new larger quarters in the Georg Jensen Building at 665 5th Avenue. Alex Sherwood, vicepresident in charge of sales at Standard, is in charge of the New York office. HAROLD DAVIS has been namad an account executive of Radio Sales, radio and radio station representatives, CBS, effective immediately. He was formerly assistant commercial manager for WCAU, Philadelphia, in charge of their New York office, and, prior to joining WCAU, was program director for WDAS. Philadelphia. MARSHALL HURT has joined the executive staff of Walter Weir, Inc., New York. He was formerly with the Bauerlein agency in New Orleans, Wendell P. Colton Co.. McCann Erickson, Inc., and the Elmo Roper organization. BBD&O's Bruce Barton. Alex Osborn, and Ben Duffy are marking 30 years with the agency. Barton, now chairman, and Osborn, the vice-chairman, formed the agency in 1919 with Roy Durstine. Duffy who is now president, joined the firm as a messenger. Barton, Durstine, and Osborn merged with the George Batten Co. in 1928. Private Stations File Briefs In Canada WEST HOOKER TELEFEATURES, Inc., has employed two new account executives to call on New York advertising agencies. They are Richard Brill of Eagle Lion, Warner Brothers and more recently director of public relations at the Celotex Corporation, and Edward Carlin, agency and radio executive. James Elkins, account man, who has been with the firm since September, has been upped to vice-president. LEVY ADVERTISING AGENCY of Newark, N. J., announces the following accounts: The upholstery division of Gimbels Department Store, New York, radio currently being used. American Limoges China Company, manufacturers of American Limoges Dinnerware, to handle national radio and television exclusively. Kitchen Sales Corporation, Newark, manufacturers of the satin-aluminum, magic Cooleroller, the rolling pin with the built-in refrigeration. National radio and television currently being used. DAVID O. ALBER ASSOCIATES, with Gene Shefrin as accountexecutive, have been retained for publicity and promotion on Guy Lombardo's East Point House Restaurant in Freeport, L. I. ASSOCIATION OF COOK COUNTY CHRYSLER DEALERS has appointed the Olian Advertising Company, Chicago, as its advertising agency to promote new and used car sales as well as the service facilities of its members. The opening campaign is scheduled to coincide with the appearance of the new 1950 Chrysler. DEAN SHAFFNER has joined the sales presentations department of the American Broadcasting Company as a writer, following five years with The Biow Company as radio and television research director. Previously, he had served with both C. E. Hooper, Inc., and Crossley, Inc., as production manager on various research projects. THE CUSHMAN BAKING CO. of Portland, Me., and Lynn, Mass., again is sponsoring the Cinnamon Bear series of 15-minute radio programs. This Christmas story for children is being aired over nine New England stations through Dec. 23. Newspaper copy is being used in all nine cities calling attention to the program. The account is placed by the Harry M. Frost Co., Inc. of Boston. CHAS. E. LOGAN, producerwriter with Feature Productions, has resigned his position to become a partner in the newly-organized firm of Burnett & Logan, marketing, advertising and public relations, at 430 East Ohio Street, Chicago. Other partner in the new firm is Hal Burnett, former editor of "Industrial Marketing" and executive editor of "Advertising Age." The partners worked together in the 1930's on the public relations staff of Columbia Broadcasting System, western division, Chicago. BRENNAN ADVERTISING AGENCY, Houston, Texas, has been elected to membership in the American Association of Advertising Agencies. (Continued from Page 1) French-language station naturally took the Corporation view. In opposition to CBC policies were briefs from Canadian Marconi Co. and stations CKVL and CKAC, besides small community stations. The Canadian Marconi Company testimony said the heavy hand of government paternalism is a "negative factor devastating in its effect upon radio and television in this country." It deplored the "do-nothing policy" and other "fallacies" which it claimed underlay the reasoning behind the terms of the Canadian Radio Broadcasting Act of 1932. The brief also attacked the suggestion recently put forward at the commission's hearings by the Royal Architectural Institute of Canada that the future of radio and television be firmly established in the hands of "the cultural leaders of the country." This suggestion was dismissed by the brief as 'reductio and absurdum" reasoning. Station CKAC claimed the CBC's constantly increasing commercialism was encroaching on the field of private stations, particularly over French channels. The brief charged that the CBC had given "unjustified" rate cuts for commercial programs over the French networks amounting to over $6,000 yearly. The Commission asked the station for a letter outlining the cases involved in the alleged rate-cutting. Station CKVL urged that all future television development be restricted to existing public and private radio exclusively. This brief also envisaged possible bombing raids by hostile powers on heavily populated areas and suggested that public and private stations be encouraged to put themselves immediately on a "possible invasion basis." The brief argued that "with robot planes able to follow regular broadcast stations to populous centers, special forms of low-angle frequency modulation (FM) broadcasting from transmitters located remotely from populous centers should be encouraged." The brief submitted on behalf of many small community broadcasting stations asserted that the public interest in the radio field was best served by a public body responsible to Parliament than by "big enterprises." It recommended observance of the principal, however, that no person should be both competitor and regulator, and urged that the CBC's commercial department be made a separate and different corporation. Stork News Lee Otis, news editor at CBS, is the father of a seven-pound, 12ounce girl born yesterday to Mrs. Otis at Parsons Boulevard Hospital.